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Çağla Utkutuğ
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1
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NEUROMARKETING: A RETROSPECTIVE REVIEW OF RESEARCHES ON ASSESSMENT OF ADVERTISEMENT EFFECTIVENESS BY MEANS OF PSYCHOPHYSIOLOGIC TECHNIQUES
Authors:
Çağla Utkutuğ
,
Sanem Alkibay
Published: 2013 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.103649
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
5662
4
CITED
1
FAVORITE
5662
TOTAL DOWNLOAD COUNT
Publications
NEUROMARKETING: A RETROSPECTIVE REVIEW OF RESEARCHES ON ASSESSMENT OF ADVERTISEMENT EFFECTIVENESS BY MEANS OF PSYCHOPHYSIOLOGIC TECHNIQUES
Authors:
Çağla Utkutuğ
,
Sanem Alkibay
Published: 2013 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.103649
FAVORITE
1
TOTAL DOWNLOAD COUNT
5662
1
FAVORITE
5662
TOTAL DOWNLOAD COUNT
Articles published in
Hacettepe University Journal of Economics and Administrative Sciences
User doesn't have any peer review duties on DergiPark.
Publications
NEUROMARKETING: A RETROSPECTIVE REVIEW OF RESEARCHES ON ASSESSMENT OF ADVERTISEMENT EFFECTIVENESS BY MEANS OF PSYCHOPHYSIOLOGIC TECHNIQUES
Authors:
Çağla Utkutuğ
,
Sanem Alkibay
Published: 2013 ,
Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.103649
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
5662
4
CITED
1
FAVORITE
5662
TOTAL DOWNLOAD COUNT
