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Defne Ertaş
Res. Assist.
GİRESUN ÜNİVERSİTESİ
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0009-0001-1481-369X
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Summary
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Research Fields
Communication and Media Studies (Other)
Product and Brand Management
Institution
GİRESUN ÜNİVERSİTESİ
Popular Publications
Consumer Reactions to AI-Generated Advertising: A Sentiment Analysis of Coca-Cola’s “Holidays Are Coming” Commercial
Authors:
Nevra Üçler
,
Defne Ertaş
Published: 2026 ,
Kronotop Journal of Communication
DOI: 10.65743/kronotop.1959635
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
134
0
CITED
1
FAVORITE
134
TOTAL DOWNLOAD COUNT
Publications
Consumer Reactions to AI-Generated Advertising: A Sentiment Analysis of Coca-Cola’s “Holidays Are Coming” Commercial
Authors:
Nevra Üçler
,
Defne Ertaş
Published: 2026 ,
Kronotop Journal of Communication
DOI: 10.65743/kronotop.1959635
FAVORITE
1
TOTAL DOWNLOAD COUNT
134
1
FAVORITE
134
TOTAL DOWNLOAD COUNT
Articles published in
Kronotop Journal of Communication
Editorship
Tirebolu İletişim Fakültesi Akademik Dergisi
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Tirebolu İletişim Fakültesi Akademik Dergisi
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