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Dilara Kıyan No Academic Title ÜSKÜDAR ÜNİVERSİTESİ, SAĞLIK HİZMETLERİ MESLEK YÜKSEKOKULU, TIBBİ HİZMETLER VE TEKNİKLER BÖLÜMÜ, TIBBİ TANITIM VE PAZARLAMA PR. (%50 BURSLU)
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Research Fields

Consumer-Oriented Product or Service Development

Institution

ÜSKÜDAR ÜNİVERSİTESİ, SAĞLIK HİZMETLERİ MESLEK YÜKSEKOKULU, TIBBİ HİZMETLER VE TEKNİKLER BÖLÜMÜ, TIBBİ TANITIM VE PAZARLAMA PR. (%50 BURSLU)

Publications

The Impact of Consumer Need For Uniqueness on Inspiration For Mass Luxury Brands And Mass Luxury Brand Purchase Intention: The Mediating Role of Fashion Awareness
Authors: Damla Yılmazoğlu , Dilara Kıyan
Published: 2026 , 4 Eylül Academy Journal
DOI: -
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Articles published in
4 Eylül Academy Journal
4 Eylül Academy Journal
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