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Ece Ertan
Doctoral
MARMARA UNIVERSITY, INSTITUTE OF SOCIAL SCIENCES, MARKETING (DR)
Publication
1
Review
0
1
Publication
0
Review
0009-0009-8724-5732
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Summary
Publications
Peer Review
Research Fields
Product and Brand Management
Marketing Communications
Marketing Theory
Marketing Management
Consumer Behaviour
Institution
MARMARA UNIVERSITY, INSTITUTE OF SOCIAL SCIENCES, MARKETING (DR)
Popular Publications
STAR POWER: HOW DOES A CELEBRITY IN MULTIPLE TV COMMERCIALS INFLUENCE BRAND RECALL, ATTITUDE, AND CELEBRITY-BRAND FIT?
Authors:
Ece Ertan
,
Ekin Karapınar Onuş
Published: 2025 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1678633
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
49
0
CITED
1
FAVORITE
49
TOTAL DOWNLOAD COUNT
Publications
STAR POWER: HOW DOES A CELEBRITY IN MULTIPLE TV COMMERCIALS INFLUENCE BRAND RECALL, ATTITUDE, AND CELEBRITY-BRAND FIT?
Authors:
Ece Ertan
,
Ekin Karapınar Onuş
Published: 2025 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1678633
FAVORITE
1
TOTAL DOWNLOAD COUNT
49
1
FAVORITE
49
TOTAL DOWNLOAD COUNT
Articles published in
Marmara University Journal of Economic and Administrative Sciences
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