Ekin Karapınar Onuş profile image
Ekin Karapınar Onuş Asst. Prof. Dr. MARMARA ÜNİVERSİTESİ
Publication 2 Review 7 CrossRef Cited 2 TR Dizin Cited 9
2 Publication
7 Review
2 CrossRef Cited
9 TR Dizin Cited
0000-0002-4907-6503

Research Fields

Marketing Consumer Behaviour

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors: Gülpınar Kelemci , Ekin Karapınar
Published: 2016 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4609

2

2

4609

STAR POWER: HOW DOES A CELEBRITY IN MULTIPLE TV COMMERCIALS INFLUENCE BRAND RECALL, ATTITUDE, AND CELEBRITY-BRAND FIT?
Authors: Ece Ertan , Ekin Karapınar Onuş
Published: 2025 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1678633
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 56

0

1

56

Publications

STAR POWER: HOW DOES A CELEBRITY IN MULTIPLE TV COMMERCIALS INFLUENCE BRAND RECALL, ATTITUDE, AND CELEBRITY-BRAND FIT?
Authors: Ece Ertan , Ekin Karapınar Onuş
Published: 2025 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1678633
FAVORITE 1 TOTAL DOWNLOAD COUNT 56

1

56

SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors: Gülpınar Kelemci , Ekin Karapınar
Published: 2016 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
FAVORITE 2 TOTAL DOWNLOAD COUNT 4609

2

4609

Articles published in
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Editorship
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Co-Editor

Reviews

Alphanumeric Journal
Alphanumeric Journal
Ankara Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management Academy
International Journal of Management Academy
Istanbul Business Research
Istanbul Business Research
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Authors: Gülpınar Kelemci , Ekin Karapınar
Published: 2016 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.286223
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4609

2

2

4609

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.