Krishna Govender profile image
Krishna Govender Prof. Dr. It is not affiliated with an institution
Publication 1 Review 0
1 Publication
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Research Fields

Industrial Organisation

Institution

It is not affiliated with an institution

Popular Publications

Influence of Subjective Norms and Perceived Control on Generation Z Consumers’ Attitude and Behavioural Intentions towards Instant Message Marketing Communication
Authors: Krishna Govender , John Marumbwa
Published: 2025 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1624789
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 336

0

1

336

Publications

Influence of Subjective Norms and Perceived Control on Generation Z Consumers’ Attitude and Behavioural Intentions towards Instant Message Marketing Communication
Authors: Krishna Govender , John Marumbwa
Published: 2025 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1624789
FAVORITE 1 TOTAL DOWNLOAD COUNT 336

1

336

Articles published in
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
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