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Meryem Merve Köken Post Graduate It is not affiliated with an institution
Publication 1 Review 0 CrossRef Cited 8
1 Publication
0 Review
8 CrossRef Cited

Research Fields

Marketing

Institution

It is not affiliated with an institution

Popular Publications

The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors: Esra Güven , Meryem Merve Köken
Published: 2022 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 3093

8

1

3093

Publications

The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors: Esra Güven , Meryem Merve Köken
Published: 2022 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
FAVORITE 1 TOTAL DOWNLOAD COUNT 3093

1

3093

Articles published in
Alanya Academic Review
Alanya Academic Review
User doesn't have any peer review duties on DergiPark.

Publications

The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors: Esra Güven , Meryem Merve Köken
Published: 2022 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 3093

8

1

3093

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.