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Meryem Yavuz Akay
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1 Publication
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Popular Publications

Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services
Authors: Meryem Yavuz Akay , Aslıhan Kıymalıoğlu
Published: 2025 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1592672
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 19

0

1

19

Publications

Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services
Authors: Meryem Yavuz Akay , Aslıhan Kıymalıoğlu
Published: 2025 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1592672
FAVORITE 1 TOTAL DOWNLOAD COUNT 19

1

19

Articles published in
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
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