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Merve Şimşek Post Graduate İSTANBUL TİCARET ÜNİVERSİTESİ
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0009-0003-3912-3227

Research Fields

International Trade Organizations International Marketing Import Export Management Intercultural Labor Management International Risk Management International Trade Finance Marketing in International Trade

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Publications

THE ROLE OF MOBILE APPLICATION–BASED EXPERIENCE DESIGN ON BRAND LOYALTY: PERCEPTION, TRUST, AND REPEAT PURCHASE BEHAVIOR IN THE CASE OF TURKISH AIRLINES (THY)
Authors: Merve Şimşek , Ogulsuray Atayeva , İfrah Artan Abdi , Najma Adam Abdilatif , Saeed Ghaffari , Abdülkadir Şencan
Published: 2026 , Anadolu Akademi Sosyal Bilimler Dergisi
DOI: -
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Anadolu Akademi Sosyal Bilimler Dergisi
Anadolu Akademi Sosyal Bilimler Dergisi
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