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Orkun Berk Koca
Dr.
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Summary
Publications
Peer Review
Research Fields
Service Marketing
Marketing Research Methodology
Consumer Behaviour
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Popular Publications
DETERMINING CUSTOMER SEGMENTATION AND BEHAVIOR MODELS WITH DATABASE MARKETING AND MACHINE LEARNING
Authors:
Orkun Koca
Published: 2021 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2021.1409
CITED
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FAVORITE
3
TOTAL DOWNLOAD COUNT
574
0
CITED
3
FAVORITE
574
TOTAL DOWNLOAD COUNT
Publications
DETERMINING CUSTOMER SEGMENTATION AND BEHAVIOR MODELS WITH DATABASE MARKETING AND MACHINE LEARNING
Authors:
Orkun Koca
Published: 2021 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2021.1409
FAVORITE
3
TOTAL DOWNLOAD COUNT
574
3
FAVORITE
574
TOTAL DOWNLOAD COUNT
Articles published in
Journal of Management Marketing and Logistics
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