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Rojda Kayacan Post Graduate GAZİANTEP ÜNİVERSİTESİ, MÜHENDİSLİK FAKÜLTESİ, ENDÜSTRİ MÜHENDİSLİĞİ BÖLÜMÜ
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0009-0000-1647-9958

Research Fields

Consumer Behaviour Data Analysis Multiple Criteria Decision Making E-Trade Customer Relationship Management

Institution

GAZİANTEP ÜNİVERSİTESİ, MÜHENDİSLİK FAKÜLTESİ, ENDÜSTRİ MÜHENDİSLİĞİ BÖLÜMÜ

Publications

MULTI-CRITERIA PERFORMANCE EVALUATION OF E-COMMERCE PLATFORMS: A DATA-DRIVEN APPROACH INTEGRATING SENTIMENT ANALYSIS AND ENTROPY-TOPSIS
Authors: Rojda Kayacan , Serap Ulusam Seçkiner
Published: 2026 ,
DOI: -
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