Sarvenaz Safavi profile image
Sarvenaz Safavi Asst. Prof. Dr. NEAR EAST UNIVERSITY, FACULTY OF COMMUNICATION
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1 Publication
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Research Fields

Interaction and Experience Design

Institution

NEAR EAST UNIVERSITY, FACULTY OF COMMUNICATION

Publications

THE ROLE OF SEXUAL DESIRE ON ADVERTISING ATTRACTIVENESS AND ONLINE PURCHASE INTENTION: EVIDENCE FROM FRAGRANCE VIDEO COMMERCIALS
Authors: Mohammad Karami , Sarvenaz Safavi , Nasim Ahmadzade Nobari Azar
Published: 2025 , Journal of Management Marketing and Logistics
DOI: -
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25

Articles published in
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
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