Researchers Zeynep Gürhan Canlı
Zeynep Gürhan Canlı profile image
Zeynep Gürhan Canlı Prof. Dr. KOÇ ÜNİVERSİTESİ
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Research Fields

Marketing

Institution

KOÇ ÜNİVERSİTESİ

Publications

High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences
Authors: Ceren Hayran Şanlı , Zeynep Gürhan Canlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
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Articles published in
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
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