Ceren Hayran Şanlı profile image
Ceren Hayran Şanlı Asst. Prof. Dr. ÖZYEĞİN ÜNİVERSİTESİ
Publication 4 Review 3
4 Publication
3 Review

Research Fields

Social Media Studies Consumer Behaviour Digital Marketing Product and Brand Management

Institution

ÖZYEĞİN ÜNİVERSİTESİ

Popular Publications

THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS IN CONSUMERS’ EVALUATIONS OF CO-BRANDED PARTNERSHIPS
Authors: Ceren Hayran Şanlı
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

0

1

1356

Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Authors: Ceren Hayran Şanlı
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2679

0

1

2679

High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences
Authors: Ceren Hayran Şanlı , Zeynep Gürhan Canlı
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2856

0

1

2856

Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
Authors: Ceren Hayran Şanlı , Melis Ceylan
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1351341
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2446

0

1

2446

Publications

Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
Authors: Ceren Hayran Şanlı , Melis Ceylan
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1351341
FAVORITE 1 TOTAL DOWNLOAD COUNT 2446

1

2446

High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences
Authors: Ceren Hayran Şanlı , Zeynep Gürhan Canlı
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2856

1

2856

Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Authors: Ceren Hayran Şanlı
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2679

1

2679

THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS IN CONSUMERS’ EVALUATIONS OF CO-BRANDED PARTNERSHIPS
Authors: Ceren Hayran Şanlı
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

1

1356

Articles published in
Journal of Internet Applications and Management
Journal of Internet Applications and Management

Reviews

There are no Crossref cited.
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