Ceren Hayran Şanlı profile image
Ceren Hayran Şanlı Asst. Prof. Dr. ÖZYEĞİN ÜNİVERSİTESİ
Publication 4 Review 2
4 Publication
2 Review

Research Fields

Social Media Studies Digital Marketing Consumer Behaviour Product and Brand Management

Institution

ÖZYEĞİN ÜNİVERSİTESİ

Popular Publications

THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS IN CONSUMERS’ EVALUATIONS OF CO-BRANDED PARTNERSHIPS
Authors: Ceren Hayran Şanlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 447

0

1

447

Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Authors: Ceren Hayran Şanlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 529

0

1

529

High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences
Authors: Ceren Hayran Şanlı , Zeynep Gürhan Canlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 769

0

1

769

Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
Authors: Ceren Hayran Şanlı , Melis Ceylan
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1351341
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 698

0

1

698

Publications

Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success
Authors: Ceren Hayran Şanlı , Melis Ceylan
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1351341
FAVORITE 1 TOTAL DOWNLOAD COUNT 698

1

698

High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences
Authors: Ceren Hayran Şanlı , Zeynep Gürhan Canlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 769

1

769

Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations
Authors: Ceren Hayran Şanlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 529

1

529

THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS IN CONSUMERS’ EVALUATIONS OF CO-BRANDED PARTNERSHIPS
Authors: Ceren Hayran Şanlı
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 447

1

447

Articles published in
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi

Reviews

Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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