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Metaverse Halkla İlişkiler Eğitiminde Nerede? Türkiye’deki Halkla İlişkiler Bölümlerine Yönelik Bir Analiz

Year 2023, , 1 - 27, 30.11.2023
https://doi.org/10.31123/akil.1361337

Abstract

Günümüz teknolojileri insanlığa kurgusal evrenler sunarak yeni iletişim ortamları yaratmaktadır. Yeni bir iletişim ortamı olan ve dijital tabanlı tüm platformların birleştiği bu kurgusal evren ‘‘Metaverse’’ olarak ifade edilmektedir. İletişim biliminin dallarından olan halkla ilişkiler ve tanıtım ve halkla ilişkiler ve reklamcılık bölümlerinin lisans programlarında yaşamın çeşitli alanlarına sirayet etmeye, sosyal ve kamusal alanların yanında kurumsal alanları da etkisi altına almaya başlamış olan Metaverse kavramına verilen önemi ve iletişim bağlamında Metaverse kavramının yeni bir iletişim ortamı olarak lisans programlarına dahil edilme durumlarını ortaya çıkarmak bu araştırmanın temel amacıdır. Araştırma amacı kapsamında Türkiye'de yer alan halkla ilişkiler tanıtım ve halkla ilişkiler reklamcılık lisans programlarının dersleri ve ders içerikleri içerik analizi yöntemiyle analiz edilmiştir. Türkiye’de halkla ilişkiler ve tanıtım, halkla ilişkiler ve reklamcılık olmak üzerine vakıf ve devlet üniversitelerinde 71 eğitim programı bulunmaktadır. Metaverse, sanal gerçeklik ve arttırılmış gerçeklik kavramları üzerinden yapılan incelemeler sonucunda vakıf üniversitelerinin devlet üniversitelerine oranla bu konulara yönelik eğitimin verilmesine daha fazla önem verdiği ve ders ya da çeşitli derslerin içeriklerinde değinildiği saptanmıştır. Fakat araştırma kapsamında incelenen 71 bölümün derslerinin analizi sonucu ulaşılan veriler doğrultusunda yalnızca 13 üniversitenin Metaverse (veya Sanal Gerçeklik) kavramına yönelik ders ve veya ders içeriği oluşturduğu belirlenmiştir.

References

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Where is Metaverse in Public Relations Education? An Analysis of Public Relations Departments in Türkiye

Year 2023, , 1 - 27, 30.11.2023
https://doi.org/10.31123/akil.1361337

Abstract

Today's technologies such as Metaverse have created virtual reality-based communication environments. Metaverse is the most well-known virtual reality technology today, which prepares the ground for the establishment of virtual universes, and it brings all digital-based platforms together. Public relations, which is one of the areas of communication sciences, the importance is given to Metaverse, which has already started affecting individuals, societies and institutions. This spreads to other areas of life as well. The aim of the research is to reveal the importance given to the concepts of metaverse and virtual reality by universities providing education in the field of public relations. Within this scope, the courses and course contents of 71 public relations and publicity and public relations and advertising undergraduate programs in foundation and state universities in Türkiye were examined through content analysis method in terms of concepts such as metaverse, virtual reality, and augmented reality. In conclusion, it was found that the foundation universities give more importance to these concepts and technologies than the state universities, and that they are mentioned in various courses or course contents. Based on the data obtained as a result of the analysis of 71 public relations programs courses examined within the scope of the research, it was determined that only 13 universities had courses and/or course contents containing the concept of Metaverse (or virtual reality).

References

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  • Alfaisal, R., Hashim, H., & Azizan, U. H. (2022). Metaverse system adoption in education: a systematic literature review. Journal of Computers in Education, 1-45. https://doi.org/10.1007/S40692-022-00256-6/FIGURES/13
  • Allbeck, J. M., & Badler, N. I. (1998). Avatars á la Snow Crash. Proceedings- Computer Animation, CA 1998, 24, 19-24. https://doi.org/10.1109/CA.1998.681903
  • Anıl, F., & Alankuş, Z. (2022). Metaverse evreninde pazarlama: 7p pazarlama karması üzerinden bir değerlendirme. Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi, 5(1), 133-167.
  • Arıcı, A. (2022). Meta dil ve metaverse kavramları çerçevesinde yeni nesil halkla ilişkiler. Içinde Y. Z. C. Uğurhan (Ed.), Dijitalleşme bağlamında birey, toplum ve iletişim (ss. 31-55).
  • Averbek, G. S., & Türkyılmaz, C. A. (2022). Sanal evrende markaların geleceği: Yeni internet dünyası metaverse ve marka uygulamaları. Içinde M. Baş & İ. E. Tarakçı (Ed.), Sosyal Bilimlerde Multidisipliner Çalışmalar Teori, Uygulama ve Analizler (ss. 99-136).
  • Badem, N., & Akyol Çekiç, A. (2023). Türkiye’de halkla ilişkiler mesleğine yönelik tutum üzerine bir araştırma. Yeni Yüzyıl’da İletişim Çalışmaları, 4(6), 52-66.
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  • Brassel, J. (2022). Virtual image: Welcome to public relations in the metaverse. BeyondGames.biz. https://www.beyondgames.biz/22997/welcome-to-public-relations-in-the-metaverse/ adresinden 5 Kasım 2023 tarihinde alınmıştır.
  • Braud, T., Fernandez, C. B., & Hui, P. (2022). Scaling-up AR: University campus as a physical-digital metaverse. Proceedings. 2022 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops, VRW, 160-166.
  • Burnett, G. E., Harvey, C., & Kay, R. (2022.). bringing the metaverse to higher education: engaging university students in virtual worlds. In A. Correia & V. Viegas (Eds). Methodologies and Use Cases on Extended Reality for Trainning and Education, 48-72. IGI Global.
  • Castronova, E. (2005). Synthetic worlds: the business and culture of online games. University of Chicago Press.
  • Chen, R. (2022). Ready, communicators: Communications and public relations in the metaverse. The McMaster Journal of Communication, 13(1), 1-6. https://doi.org/10.15173/MJC.V13I1.3054
  • Chen, X., Zou, D., Xie, H., & Wang, F. L. (2023). metaverse in education: Contributors, cooperations, and research themes. IEEE Transactions on Learning Technologies.
  • Chung, W., & Choi, J. (2012). Professionalism in Public Relations Pedagogy. http://dx.doi.org/10.1177/1077695812462348, 67(4), 375-391. https://doi.org/10.1177/1077695812462348
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  • Dahan, N. A., Al-Razgan, M., Al-Laith, A., Alsoufi, M. A., Al-Asaly, M. S., & Alfakih, T. (2022). Metaverse framework: A case study on e-learning environment (ELEM). Electronics, 11(10), 1616. https://doi.org/10.3390/ELECTRONICS11101616
  • Dai, C., Huang, Y., & Chien, W.C. (2023). A sparse attack method on skeleton-based human action recognition for intelligent metaverse application. Future Generation Computer Systems, 143, 51-60. https://doi.org/10.1016/J.FUTURE.2022.12.043
  • DiStaso, M. W., Stacks, D. W., & Botan, C. H. (2009). State of public relations education in the United States: 2006 report on a national survey of executives and academics. Public Relations Review, 35(3), 254-269. https://doi.org/10.1016/J.PUBREV.2009.03.006
  • Dwivedi, Y. K. , Hughes L. , Baabdullah. A. M., Ribeiro-Navarrete. S., Giannakis. M., Al-Debei, M. M., … & Wamba. S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66.
  • Fang, L. B., Dong, X., Weng, Z., & Chen, T. (2022). Designing an attractive metaverse: research on design factors ınfluencing audience satisfaction with a virtual space based on QCA. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 37-54. https://doi.org/10.3390/JTAER18010003
  • Görpe, T., & Öksüz, B. (2021). Perceptions of senior public relations practitioners toward academics and public relations academics in Turkey. Connectist: Istanbul University Journal of Communication Sciences, (61), 161-185. https://doi.org/10.26650/CONNECTIST2021-878327
  • Gülen, K., Tümdağ, C., & Yılmaz Altuntaş, E. (2023). Markaların kurumsal çağrışımları ve deneyim pazarlaması bağlamında metaverse girişimleri. Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi, 6(2), 9-28.
  • Han, S., & Noh, Y. (2021). Analyzing higher education instructors’ perception on Metaverse-based education. Journal of Digital Contents Society, 22(11), 1793-1806.
  • Hong, & H. He. (2021). “Interference and consultation in virtual public space: the practice of ıntermedia art in Metaverse,”. 2021 17th International Conference on Mobility, Sensing and Networking (MSN), 792-797.
  • Hu, Y., & Liu, C. (2021). Metaverse as media: Re-evaluating gains and losses of communication. 2(2), 19.
  • Hwang, G. J., & Chien, S. Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 3, 100082.
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There are 63 citations in total.

Details

Primary Language Turkish
Subjects Public Relations Campaigns and Applications
Journal Section Articles
Authors

Burcu Öksüz 0000-0003-4195-9261

Malike Ormancı 0009-0002-8193-6179

Fatma Şendoğan 0000-0002-8209-9336

Publication Date November 30, 2023
Submission Date September 15, 2023
Published in Issue Year 2023

Cite

APA Öksüz, B., Ormancı, M., & Şendoğan, F. (2023). Metaverse Halkla İlişkiler Eğitiminde Nerede? Türkiye’deki Halkla İlişkiler Bölümlerine Yönelik Bir Analiz. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(42), 1-27. https://doi.org/10.31123/akil.1361337