The Effect of Food Neophobia and Diversity-Seeking Tendencies of Local Tourists on Local Food Consumption: Gaziantep Case

Year 2022, Volume: 24 Issue: 1, 365 - 381, 27.03.2022

Melike Çakır Keleş , Fügen Özkaya

https://doi.org/10.32709/akusosbil.980195

Cited By: 2

Abstract

Local food influences tourists' choice of destination, length of stay, overall satisfaction level, and revisit intention. There are various factors that affect local food consumption, which has become an important tool in local development, sustainability of local culinary culture and tourist satisfaction. In this study, the effects of food neophobia, which are among the psychological factors affecting the local food consumption of tourists, and the tendencies of seeking variety on local food consumption were examined of domestic tourist visiting Gaziantep. In the study, it was concluded that tourists' local food consumption was negatively affected by food neophobia and positively affected by the tendency to seek variety in food. In line with the results of the research, various suggestions were presented to the interested parties.

Keywords

Tourism, gastronomy, food neofobia, variety seeking in food, local food.

Gaziantep’i Ziyaret Eden Yerli Turistlerin Yiyecek Neofobisi ve Çeşitlilik Arayışı Eğilimlerinin Yerel Yemek Tüketimine Etkisi

Abstract

Yerel yemekler, turistlerin destinasyon seçimini, kalış sürelerini, genel memnuniyet düzeyini ve tekrar ziyaret etme niyetini etkilemektedir. Yerel kalkınmada, yerel mutfak kültürünün sürdürülebilirliğinde ve turist memnuniyetinde önemli bir araç haline gelen yerel yemek tüketimini etkileyen çeşitli unsurlar bulunmaktadır. Bu araştırmada Gaziantep’i ziyaret eden yerli turistlerin, yerel yemek tüketimini etkileyen psikolojik unsurlar arasında yer alan yiyecek neofobisi ve yiyeceklerde çeşitlilik arayışı eğilimlerinin yerel yemek tüketimi üzerindeki etkileri incelenmiştir. Araştırmada, turistlerin yerel yemek tüketimlerinin yiyecek neofobisinden negatif yönlü, yiyeceklerde çeşitlilik arayışı eğiliminden ise pozitif yönlü etkilendiği sonucuna ulaşılmıştır. Araştırma sonuçları doğrultusunda ilgili taraflara çeşitli öneriler sunulmuştur. 

Keywords

Turizm, Gastronomi, Yiyecek Neofobisi, Yiyeceklerde Çeşitlilik Arayışı, Yerel Yemek

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