Kültüre Dayalı Turizm Çeşitlerinin Motivasyon Faktörlerinin İçerik Analizi

Year 2023, , 220 - 235, 28.02.2023

Emrullah Tören

https://doi.org/10.53353/atrss.1233484

Abstract

İnsan davranışının nedeni olarak kabul edilen motivasyon, turizm davranışının arkasında yatan, insanı harekete geçiren güçlere sahip en önemli değişkenlerden birisi olmuştur. Turistlerin seyahat davranışlarını etkileyen motivasyonlar hakkında yeterli bilgiye sahip olmak önem kazanmaya başladıkça, tüm turizm türleri için ayrı ayrı motivasyon konulu çalışmaların sayısı artmıştır. Böylelikle, kültüre dayalı turizm türleri de motivasyon konulu çalışmalara konu olmuştur. Bu araştırmayla, kültüre dayalı turizm türlerinin (diaspora, etnik, inanç, kültürel miras, hüzün, gastronomi, şehir ve festival) motivasyon faktörlerinin kategorize edilmesi amaçlanmıştır. Kültüre dayalı turizm türlerinin 497 adet motivasyon faktörü olduğu ve bunların 39 tema altında birleştiği tespit edilmiştir. Sonrasında, tümevarım şeklinde ilerleyen içerik analizinin ikinci kısmında, 39 tema birer kod olarak kabul edilip birden fazla kültüre dayalı turizm türünün motivasyon faktörü olan kodlar aynı başlık altına toplanıp kategorize edildiğinde, 13 tema ortaya çıkmıştır. Sosyalleşme, rutinden kaçış, yenilik ve psikolojik rahatlama gibi birçok turizm türünün ortak motivasyon faktörü olan bu dört ziyaret sebebinin, kültüre dayalı turizm türlerinin de birçoğunun ortak motivasyon faktörlerinden olduğu görülmüştür.

Keywords

Kültür turizmi, hüzün turizmi, etnik turizm, seyahat motivasyonu

Content Analysis of Motivation Factors of Cultural Tourism Types

Abstract

One of the key factors influencing tourist behavior and energizing individuals has been motivation, which is widely acknowledged as the root of human conduct. The amount of studies on motivation specifically for all sorts of tourism has expanded as it becomes more crucial to have adequate understanding about the factors that influence tourists' travel behavior. Therefore, research on motivation has also been done on many forms of culture-based tourism. With this study, it is hoped to identify the variations in the sources of motivation for the various categories of culture-based tourism (diaspora, ethnic, faith, cultural heritage, dark, gastronomy, city and festival) and to classify these sources. It has been shown that there are 497 motivational aspects for different sorts of culture-based tourism, and they are organized into 39 themes. 13 themes emerged after 39 themes were accepted as codes and the codes that were motivation factors These four visit reasons, which include sociability, escape from routine, innovation, and psychological relaxation and are common motivation elements for numerous tourism types, have been observed.

Keywords

Cultural tourism, dark tourism, ethnic tourism, travel motivation

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