Research Article TECHNOLOGY ACCEPTANCE IN SOCIAL MARKETING: AN INVESTIGATION ON PHILANTHROPIC BEHAVIOR

Aysu Göçer , Ceren Altuntaş Vural

June 14, 2017 Page 1-23

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Research Article IMPACT OF CUTENESS PERCEPTION ON BUYING BEHAVIOUR: A RESEARCH IN DENİZLİ

Deniz Ünal Adıgüzel , Süleyman Barutçu

June 14, 2017 Page 24-40

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Research Article SHOPPING MOTIVATIONS: A RESEARCH ON ONLINE COMPULSIVE BUYING BEHAVIOROF CONSUMERS

Deniz Zeren , Nilüfer Gökdağlı

June 14, 2017 Page 41-58

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Research Article DRIVERS OF REPEAT PURCHASE AND WORD-OF-MOUTH FOR GROUPON MERCHANTS

Ela Arı

June 14, 2017 Page 59-85

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Research Article THE EFFECTS OF BRAND HERITAGE AND BRAND TRUST ON PURCHASE INTENTION, CUSTOMER SATISFACTION AND BRAND LOYALTY

Erkan Yıldız , M.enis Koç

June 14, 2017 Page 86-104

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Research Article E-MARKETING MIX CONCEPT IN E-RETAILING AND EFFECTS ON CUSTOMER SATISFACTION: RESEARCH ON E-COMMERCE SITES

Güzide Öncü Eroğlu Pektaş , Ahmet Durmaz , Mehmet Yüksel

June 14, 2017 Page 105-118

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Research Article AN INVESTIGATION OF OMNI-CHANNEL STRATEGY: EVIDENCE FROM A FOOD RETAILER

İşık Özge Yumurtacı Hüseyinoğlu

June 14, 2017 Page 119-133

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Research Article SHARING ECONOMY AS AN ALTERNATIVE CONSUMING APPROACH: A CONTENT ANALYSIS OF COLLABORATIVE CONSUMPTION NETWORKS

Mehmet Marangoz , Funda Bayraktaroğlu , Ali Emre Aydın

June 14, 2017 Page 134-148

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Research Article SENSORY MARKETING AND THE EFFECT OF SENSORY INTERACTIONS ON PRODUCT PERCEPTIONS: A RESEARCH ON FABRIC SOFTENER

Melda Tomaş , Süleyman Barutçu

June 14, 2017 Page 149-169

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Research Article MARKETING STUDIES ON NON-PROFIT ORGANIZATIONS IN TURKEY (1999-2015): CURRENT SITUATION AND ORIENTATIONS IN THE CONTEXT OF CENTER-PERIPHERY RELATION

Ömer Torlak , Muhammet Ali Tiltay , Mahmut Sami İşlek , Ufuk Ay

June 14, 2017 Page 170-188

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