TÜKETİCİLERİN BİR SATIŞ GELİŞTİRME ARACI OLAN KUPONLARI KULLANMA NEDENLERİNİN DAVRANIŞSAL AÇIDAN İNCELENMESİ

Year 1982, Volume: 2 Issue: 3, 111 - 120, 03.01.1982

Alican Kavas

Abstract

  

Keywords

tüketicilerin bir satış geliştirme aracı olan kuponları , tüketici , iktisat

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