The Use of Loaded Language in The Soviet Union's Anti-U.S. Propaganda During The Cold War

Year 2021, Volume: 7 Issue: 3, 1 - 14, 31.12.2021

Mustafa Karaca , Caner Çakı , Abdülhakim Bahadır Darı

https://doi.org/10.25272/icps.985594

Abstract

Loaded language propaganda, in its shortest definition, refers to the persuasion of the masses on a certain issue by highlighting various emotions such as fear, sadness and anger. In this process, it is tried to influence the emotions of the individual directly on the decision-making process and it is aimed to adopt the thought, attitude and behavior in the desired direction. In the 20th century, it was used by various countries to build enemies in loaded language propaganda. One of these countries was the Soviet Union. During the Cold War, the Soviet Union effectively benefited from loaded language propaganda in order to strengthen public opposition to the USA. In this study, it was tried to reveal how the Soviet Union benefited from loaded language propaganda in its anti-US propaganda during the Cold War. In this way, it was aimed to shed light on the use of anti-US loaded language propaganda of the Soviet Union during the Cold War. For this purpose, propaganda posters prepared against the USA in the Soviet Union during the Cold War were examined in the context of loaded language propaganda using semiotics method. In the findings, it was revealed that the feeling of anger was brought to the forefront in the loaded language propaganda of the Soviet Union and included hate speech against the USA.

Keywords

Loaded language, propaganda, Cold War, Soviet Union, USA

Soğuk Savaş Döneminde Sovyetler Birliği’nin ABD Karşıtı Propagandasında Duygu Merkezli Dil Kullanımı

Abstract

Duygu merkezli propaganda, en kısa tanımıyla korku, hüzün, öfke gibi çeşitli duyguların ön plana çıkarılarak kitlelerin belirli bir konuda ikna edilmeni ifade etmektedir. Bu süreçte bireyin duygularının karar alma sürecine doğrudan etki etmesine çalışılmakta ve bireyin istenilen yönde düşünce, tutum ve davranışı benimsemesi amaçlamaktadır. 20. yüzyılda duygu merkezli propagandada çeşitli ülkeler tarafından düşman inşasında kullanılmıştır. Bu ülkelerden biri de Sovyetler Birliği’dir. Sovyetler Birliği, Soğuk Savaş döneminde kamuoyunda ABD karşıtlığını güçlendirmek amacıyla duygu merkezli propagandadan etkin bir şekilde yararlanmıştır. Çalışmada Soğuk Savaş döneminde Sovyetler Birliği’nin ABD karşıtı propagandasında duygu merkezli propagandadan ne şekilde yararlandığı ortaya konulmaya çalışmıştır. Bu şekilde Soğuk Savaş döneminde Sovyetler Birliği’nin ABD karşıtı duygu merkezli propaganda kullanımına ışık tutulması amaçlanmıştır. Bu amaçla çalışmada Soğuk Savaş döneminde Sovyetler Birliği’nde ABD karşıtı hazırlanan propaganda posterleri duygu merkezli propaganda bağlamında göstergebilim yöntemi kullanılarak incelenmiştir. Elde edilen bulgularda, Sovyetler Birliği’nin duygu merkezli propagandasında öfke duygusunun ön plana çıkarılarak ABD’ye karşı nefret söylemine yer verdiği ortaya çıkarılmıştır.

Keywords

Duygu merkezli dil, propaganda, Soğuk Savaş, Sovyetler Birliği, ABD

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