Research Article

Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives

Volume: 18 Number: 2 October 15, 2025
EN TR

Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives

Abstract

The relationship between artificial intelligence (AI) and religion has emerged as a significant area of research that has developed rapidly in recent years. In particular, generative AI (GenAI) technologies offer new perspectives on the creation and discussion of religious content while also raising novel questions and challenges at the intersection of religion and digital technology. This study examines how the relationship between AI and religion is reflected in the narratives of religious communities and how these narratives are received by audiences. To this end, it analyzes a YouTube video created using AI by Sözler Köşkü, one of Türkiye’s leading religious digital creatives (RDCs). This study employs qualitative case study design and collects data through document analysis. Both the video and audience comments were examined using descriptive analysis. The findings shed light on various dimensions of the AI–religion relationship and identify the thematic focal points of the religious narrative. In a representative dialogue with ChatGPT, AI is anthropomorphized and positioned as an interlocutor in matters of faith, serving to rationalize and scientize the religious arguments presented. The narrative was reinforced with humor and tailored to engage the audiences. Audience comments suggest that religious digital content created with the aid of GenAI can be interpreted through a multivocal and layered framework. This study reveals that AI has transformed into a discourse-forming and interactive-organizing actor in the creation of religious digital content.

Keywords

References

  1. Alegre, S. (2024). Human rights, robot wrongs: Being human in the age of AI. Atlantic Books.
  2. Ali, M. S. M., Wasel, K. Z. A., & Abdelhamid, A. M. M. (2024). Generative AI and media content creation: Investigating the factors shaping user acceptance in the Arab gulf states. Journalism and Media, 5(4), Article 4. https://doi.org/10.3390/journalmedia5040101
  3. Barlow, J., & Holt, L. (2024). Attention (to virtuosity) is all you need: Religious studies pedagogy and generative AI. Religions, 15(9), Article 9. https://doi.org/10.3390/rel15091059
  4. Campbell, H. A. (2021). Digital creatives and the rethinking of religious authority. Routledge.
  5. Campbell, H. A., & Cheong, P. H. (2023). Thinking tools for AI, religion & culture. Digital Religion Publications. https://hdl.handle.net/1969.1/198190
  6. Çelebioğlu, E. (2022). Muslim YouTubers in Turkey and the authoritarian male gaze on YouTube. Religions, 13(4), 318. https://doi.org/10.3390/rel13040318
  7. Cheok, A. D., Edirisinghe, C., & Shrestha, M. L. (2024). The rise of machines: Future of work in the age of AI. CRC Press.
  8. Cheong, P. H. (2020). Robots, religion and communication: Rethinking piety, practices and pedagogy in the era of artificial intelligence. In Relig. In the Age of Digit.: From New Media to Spirit. Mach. (pp. 86–96). Taylor and Francis; Scopus. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096606627&partnerID=40&md5=d9c44f392ce2f165c5d67a8c982b9bcd

Details

Primary Language

English

Subjects

Communication and Media Studies (Other)

Journal Section

Research Article

Publication Date

October 15, 2025

Submission Date

May 11, 2025

Acceptance Date

July 1, 2025

Published in Issue

Year 2025 Volume: 18 Number: 2

APA
Ergen, Y. (2025). Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives. Selçuk İletişim, 18(2), 693-716. https://doi.org/10.18094/josc.1697087
AMA
1.Ergen Y. Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives. JOSC. 2025;18(2):693-716. doi:10.18094/josc.1697087
Chicago
Ergen, Yunus. 2025. “Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives”. Selçuk İletişim 18 (2): 693-716. https://doi.org/10.18094/josc.1697087.
EndNote
Ergen Y (October 1, 2025) Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives. Selçuk İletişim 18 2 693–716.
IEEE
[1]Y. Ergen, “Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives”, JOSC, vol. 18, no. 2, pp. 693–716, Oct. 2025, doi: 10.18094/josc.1697087.
ISNAD
Ergen, Yunus. “Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives”. Selçuk İletişim 18/2 (October 1, 2025): 693-716. https://doi.org/10.18094/josc.1697087.
JAMA
1.Ergen Y. Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives. JOSC. 2025;18:693–716.
MLA
Ergen, Yunus. “Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives”. Selçuk İletişim, vol. 18, no. 2, Oct. 2025, pp. 693-16, doi:10.18094/josc.1697087.
Vancouver
1.Yunus Ergen. Exploring the Relationship Between Artificial Intelligence and Religion on YouTube Narratives. JOSC. 2025 Oct. 1;18(2):693-716. doi:10.18094/josc.1697087