Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Muhammed Nurullah Evliyaoğlu

doi:10.63063/jsat.1929889

EN TR

Analysis of User Perceptions in AI-Powered Augmented Reality Applications in Tourism Marketing Based on Demographic Characteristics

Abstract

This study examines whether user perceptions of AI-powered augmented reality (AR) applications in tourism marketing differ according to demographic characteristics. The research was conducted with 473 tourists who visited the Harput Region and Harput Castle in Elazığ, Turkey, and experienced an AI-powered AR application on-site. Participants' levels of innovativeness, flow experience, satisfaction, and continuance intention were compared across gender, age, education level, and occupation using independent samples t-tests and one-way analysis of variance (ANOVA). The findings revealed that satisfaction, innovativeness, and continuance intention differed significantly by gender, whereas flow experience did not. Significant differences across all four variables were identified for age, education level, and occupation. In particular, participants aged 46 and older, as well as those in the homemaker and other occupation categories, exhibited lower mean scores. The results indicate that AI-powered AR applications serve as effective tools in tourism marketing; however, differentiated strategies tailored to specific user segments are needed.

Keywords

Augmented reality, artificial intelligence, tourism marketing, demographic differences, consumer behavior

Ethical Statement

Ethics committee approval for this study was obtained from the Scientific Research and Publication Ethics Committee for Social Sciences and Humanities of Bingöl University, with the decision numbered 11 at the meeting numbered 10, dated 10 December 2025.

Thanks

This article was derived from the author’s ongoing doctoral dissertation. While structural equation modeling (SEM) was used in the dissertation, this study differs by analyzing selected variables from a demographic perspective using t-test and ANOVA.

Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Abstract

Bu çalışma, turizm pazarlamasında yapay zeka destekli artırılmış gerçeklik (AR) uygulamalarına yönelik kullanıcı algılarının demografik özelliklere göre farklılaşıp farklılaşmadığını incelemektedir. Araştırma, Elazığ ili Harput Bölgesi ve Harput Kalesi'ni ziyaret eden 473 turiste yapay zeka destekli AR deneyimi sunularak gerçekleştirilmiştir. Katılımcıların yenilikçilik, akış deneyimi, memnuniyet ve süreklilik niyeti düzeyleri cinsiyet, yaş, eğitim düzeyi ve meslek değişkenlerine göre bağımsız örneklem t-testi ve tek yönlü varyans analizi (ANOVA) ile karşılaştırılmıştır. Bulgular, memnuniyet, yenilikçilik ve süreklilik niyetinin cinsiyete göre anlamlı farklılık gösterdiğini, akış deneyiminin ise cinsiyete göre farklılaşmadığını ortaya koymuştur. Yaş, eğitim düzeyi ve meslek değişkenlerinde dört değişkenin tamamında anlamlı farklılıklar tespit edilmiştir. Özellikle 46 yaş ve üzeri grup ile ev hanımı ve diğer meslek kategorilerindeki katılımcılar daha düşük ortalamalar sergilemiştir. Sonuçlar, yapay zeka destekli AR uygulamalarının turizm pazarlamasında etkin bir araç olduğunu, ancak kullanıcı segmentlerine göre farklılaştırılmış stratejilerin geliştirilmesi gerektiğini göstermektedir.

Keywords

Artırılmış gerçeklik, yapay zeka, turizm pazarlaması, demografik farklılıklar, tüketici davranışı

Ethical Statement

Bu çalışma için etik kurul onayı, Bingöl Üniversitesi Sosyal ve Beşeri Bilimler Bilimsel Araştırma ve Yayın Etiği Kurulu tarafından 10.12.2025 tarihli, 10 sayılı toplantıda ve 11 karar numarası ile alınmıştır.

Thanks

Bu makale, yazarın devam etmekte olan doktora tezinden türetilmiştir. Tezde yapısal eşitlik modellemesi (SEM) kullanılmış olup, bu çalışmada farklı olarak seçili değişkenler t-testi ve ANOVA ile demografik açıdan analiz edilmiştir.

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Details

Primary Language

Turkish

Subjects

Artificial Intelligence (Other)

Journal Section

Research Article

Authors

Muhammed Nurullah Evliyaoğlu ^*
0000-0002-1839-1746
Türkiye

Publication Date

June 30, 2026

Submission Date

April 13, 2026

Acceptance Date

May 31, 2026

Published in Issue

Year 2026 Volume: 4 Number: 1

DOI

https://doi.org/10.63063/jsat.1929889

IZ

https://izlik.org/JA96DZ46FB

APA

Evliyaoğlu, M. N. (2026). Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. Journal of Studies in Advanced Technologies, 4(1), 60-79. https://doi.org/10.63063/jsat.1929889

AMA

1.Evliyaoğlu MN. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT. 2026;4(1):60-79. doi:10.63063/jsat.1929889

Chicago

Evliyaoğlu, Muhammed Nurullah. 2026. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies 4 (1): 60-79. https://doi.org/10.63063/jsat.1929889.

EndNote

Evliyaoğlu MN (June 1, 2026) Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. Journal of Studies in Advanced Technologies 4 1 60–79.

IEEE

[1]M. N. Evliyaoğlu, “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”, JSAT, vol. 4, no. 1, pp. 60–79, June 2026, doi: 10.63063/jsat.1929889.

ISNAD

Evliyaoğlu, Muhammed Nurullah. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies 4/1 (June 1, 2026): 60-79. https://doi.org/10.63063/jsat.1929889.

JAMA

1.Evliyaoğlu MN. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT. 2026;4:60–79.

MLA

Evliyaoğlu, Muhammed Nurullah. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies, vol. 4, no. 1, June 2026, pp. 60-79, doi:10.63063/jsat.1929889.

Vancouver

1.Muhammed Nurullah Evliyaoğlu. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT. 2026 Jun. 1;4(1):60-79. doi:10.63063/jsat.1929889

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Analytical Chemistry

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Education, Microfluidics and Nanofluidics

Serbay DURAN

Modelling and Simulation, Mathematical Physics (Other), Numerical Analysis, Applied Mathematics, Dynamical Systems in Applications

SO

Sevda OCAK

Environmental Engineering, Air Pollution Modelling and Control, Air Pollution and Gas Cleaning , Air Pollution Processes and Air Quality Measurement

SD

Sevgin DIBLAN

Food Packaging, Preservation and Processing

Lütfi Bilal TAŞYÜREK

Physical Sciences, Photonics, Optoelectronics and Optical Communications, Semiconductors

MG

Mahmud GÜNGÖR

YB

Yalçın BOZKURT

Zootechny

HD

Hülya DURUR

Mathematical Sciences

Mizanpaj Editörü

Nihat Emre Börekçi

Nihat Emre BOREKCI

Human Resources Management, Leadership, Organisational Behaviour, Management and Organization Education

Dil Editörü

Abdurrezak Emre KAYA

English As A Second Language, Translation Studies, Linguistics

Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Analysis of User Perceptions in AI-Powered Augmented Reality Applications in Tourism Marketing Based on Demographic Characteristics

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Keywords

Ethical Statement

Thanks

Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Abstract

Keywords

Ethical Statement

Thanks

References

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IZ

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