Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Muhammed Nurullah Evliyaoğlu

EN TR

Correction: Analysis of User Perceptions in AI-Powered Augmented Reality Applications in Tourism Marketing Based on Demographic Characteristics

The original article was published on June 30, 2026. https://dergipark.org.tr/en/pub/jsat/article/1929889

Erratum Note

“Analysis of User Perceptions in AI-Powered Augmented Reality Applications in Tourism Marketing Based on Demographic Characteristics,” published in Journal of Studies in Advanced Technologies, Vol. 4, No. 1, 2026, pp. 60–79, DOI: 10.63063/jsat.1929889. The author wishes to report the following corrections to the affiliation information and the thesis-related information of the above-cited article, identified upon post-publication review. 1. Author affiliation In the original publication, only the author’s Munzur University affiliation was provided. The author is also a PhD student in the Business Administration program at Bingöl University. The affiliation information should therefore be corrected as follows: Muhammed Nurullah Evliyaoğlu¹˒²* ¹ Department of Finance, Banking and Insurance, Pertek Sakine Genç Vocational School, Munzur University, Tunceli, Türkiye ² PhD Program in Business Administration, Institute of Social Sciences, Bingöl University, Bingöl, Türkiye * Correspondence: mnevliyaoglu@munzur.edu.tr 2. “Bilgi” section The “Bilgi” section in the original publication should be replaced with the following text: “Bu çalışma, Bingöl Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı’nda Doç. Dr. Erdinç Koç’un danışmanlığında Muhammed Nurullah Evliyaoğlu tarafından hazırlanan ‘Yapay Zekâ Destekli Deneyimlerin Tüketici Memnuniyeti ve Sürekli Kullanım Niyeti Üzerindeki Etkisi’ başlıklı doktora tezinden türetilmiştir. Tez çalışmasında yapısal eşitlik modellemesi (SEM) kullanılmış olup, bu makalede tezde yer alan seçili değişkenler t-testi ve ANOVA aracılığıyla demografik özellikler açısından ayrıca incelenmiştir.” These corrections pertain only to the author affiliation and the clarification of the doctoral thesis information and do not affect the scientific results, analyses, interpretations, or conclusions of the article. The editorial office has approved the publication of this erratum upon the authors’ request.

Abstract

This study examines whether user perceptions of AI-powered augmented reality (AR) applications in tourism marketing differ according to demographic characteristics. The research was conducted with 473 tourists who visited the Harput Region and Harput Castle in Elazığ, Turkey, and experienced an AI-powered AR application on-site. Participants' levels of innovativeness, flow experience, satisfaction, and continuance intention were compared across gender, age, education level, and occupation using independent samples t-tests and one-way analysis of variance (ANOVA). The findings revealed that satisfaction, innovativeness, and continuance intention differed significantly by gender, whereas flow experience did not. Significant differences across all four variables were identified for age, education level, and occupation. In particular, participants aged 46 and older, as well as those in the homemaker and other occupation categories, exhibited lower mean scores. The results indicate that AI-powered AR applications serve as effective tools in tourism marketing; however, differentiated strategies tailored to specific user segments are needed.

Keywords

Augmented reality, artificial intelligence, tourism marketing, demographic differences, consumer behavior

Ethical Statement

Ethics committee approval for this study was obtained from the Scientific Research and Publication Ethics Committee for Social Sciences and Humanities of Bingöl University, with the decision numbered 11 at the meeting numbered 10, dated 10 December 2025.

Thanks

This study was derived from the doctoral dissertation entitled “The Impact of AI-Powered Experiences on Consumer Satisfaction and Continuance Intention,” prepared by Muhammed Nurullah Evliyaoğlu under the supervision of Assoc. Prof. Dr. Erdinç Koç at the Department of Business Administration, Institute of Social Sciences, Bingöl University. Structural equation modeling (SEM) was employed in the dissertation, whereas in this article, selected variables from the dissertation were additionally examined in terms of demographic characteristics using t-tests and ANOVA

Correction: Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

The original article was published on June 30, 2026. https://dergipark.org.tr/en/pub/jsat/article/1929889

Erratum Note

“Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi,” Journal of Studies in Advanced Technologies, Cilt 4, Sayı 1, 2026, ss. 60–79, DOI: 10.63063/jsat.1929889. Yazar, yayın sonrası inceleme sırasında tespit edilen, yukarıda atıf yapılan makalenin kurum bilgisi ve tezle ilgili bilgilerindeki aşağıdaki düzeltmeleri bildirmek istemektedir. 1. Yazarın kurum bilgisi Orijinal yayında yalnızca yazarın Munzur Üniversitesi kurum bilgisi verilmiştir. Yazar aynı zamanda Bingöl Üniversitesi İşletme Doktora Programında doktora öğrencisidir. Bu nedenle kurum bilgisi aşağıdaki şekilde düzeltilmelidir: Muhammed Nurullah Evliyaoğlu¹˒²* ¹ Finans, Bankacılık ve Sigortacılık Bölümü, Pertek Sakine Genç Meslek Yüksekokulu, Munzur Üniversitesi, Tunceli, Türkiye ² İşletme Doktora Programı, Sosyal Bilimler Enstitüsü, Bingöl Üniversitesi, Bingöl, Türkiye * Sorumlu yazar: mnevliyaoglu@munzur.edu.tr 2. “Bilgi” bölümü Orijinal yayındaki “Bilgi” bölümü aşağıdaki metinle değiştirilmelidir: “Bu çalışma, Bingöl Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı’nda Doç. Dr. Erdinç Koç’un danışmanlığında Muhammed Nurullah Evliyaoğlu tarafından hazırlanan ‘Yapay Zekâ Destekli Deneyimlerin Tüketici Memnuniyeti ve Sürekli Kullanım Niyeti Üzerindeki Etkisi’ başlıklı doktora tezinden türetilmiştir. Tez çalışmasında yapısal eşitlik modellemesi (SEM) kullanılmış olup, bu makalede tezde yer alan seçili değişkenler t-testi ve ANOVA aracılığıyla demografik özellikler açısından ayrıca incelenmiştir.” Bu düzeltmeler yalnızca yazarın kurum bilgisi ile doktora tezine ilişkin açıklamanın netleştirilmesini kapsamaktadır ve makalenin bilimsel sonuçlarını, analizlerini, yorumlarını veya sonuç bölümünü etkilememektedir. Editörlük ofisi, yazarların talebi üzerine bu düzeltmenin yayımlanmasını onaylamıştır.

Abstract

Bu çalışma, turizm pazarlamasında yapay zeka destekli artırılmış gerçeklik (AR) uygulamalarına yönelik kullanıcı algılarının demografik özelliklere göre farklılaşıp farklılaşmadığını incelemektedir. Araştırma, Elazığ ili Harput Bölgesi ve Harput Kalesi'ni ziyaret eden 473 turiste yapay zeka destekli AR deneyimi sunularak gerçekleştirilmiştir. Katılımcıların yenilikçilik, akış deneyimi, memnuniyet ve süreklilik niyeti düzeyleri cinsiyet, yaş, eğitim düzeyi ve meslek değişkenlerine göre bağımsız örneklem t-testi ve tek yönlü varyans analizi (ANOVA) ile karşılaştırılmıştır. Bulgular, memnuniyet, yenilikçilik ve süreklilik niyetinin cinsiyete göre anlamlı farklılık gösterdiğini, akış deneyiminin ise cinsiyete göre farklılaşmadığını ortaya koymuştur. Yaş, eğitim düzeyi ve meslek değişkenlerinde dört değişkenin tamamında anlamlı farklılıklar tespit edilmiştir. Özellikle 46 yaş ve üzeri grup ile ev hanımı ve diğer meslek kategorilerindeki katılımcılar daha düşük ortalamalar sergilemiştir. Sonuçlar, yapay zeka destekli AR uygulamalarının turizm pazarlamasında etkin bir araç olduğunu, ancak kullanıcı segmentlerine göre farklılaştırılmış stratejilerin geliştirilmesi gerektiğini göstermektedir.

Keywords

Artırılmış gerçeklik, yapay zeka, turizm pazarlaması, demografik farklılıklar, tüketici davranışı

Ethical Statement

Bu çalışma için etik kurul onayı, Bingöl Üniversitesi Sosyal ve Beşeri Bilimler Bilimsel Araştırma ve Yayın Etiği Kurulu tarafından 10.12.2025 tarihli, 10 sayılı toplantıda ve 11 karar numarası ile alınmıştır.

Thanks

Bu çalışma, Bingöl Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı’nda Doç. Dr. Erdinç Koç’un danışmanlığında Muhammed Nurullah Evliyaoğlu tarafından hazırlanan ‘Yapay Zekâ Destekli Deneyimlerin Tüketici Memnuniyeti ve Sürekli Kullanım Niyeti Üzerindeki Etkisi’ başlıklı doktora tezinden türetilmiştir. Tez çalışmasında yapısal eşitlik modellemesi (SEM) kullanılmış olup, bu makalede tezde yer alan seçili değişkenler t-testi ve ANOVA aracılığıyla demografik özellikler açısından ayrıca incelenmiştir.

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Details

Primary Language

Turkish

Subjects

Artificial Intelligence (Other)

Journal Section

Erratum

Authors

Muhammed Nurullah Evliyaoğlu ^*
0000-0002-1839-1746
Türkiye

Publication Date

October 4, 2026

Submission Date

October 2, 2026

Acceptance Date

October 3, 2026

Published in Issue

Year 2026 Volume: 4 Number: 2

IZ

https://izlik.org/JA75RS25WF

APA

Evliyaoğlu, M. N. (2026). Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. Journal of Studies in Advanced Technologies, 4(2). https://izlik.org/JA75RS25WF

AMA

1.Evliyaoğlu MN. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT. 2026;4(2). https://izlik.org/JA75RS25WF

Chicago

Evliyaoğlu, Muhammed Nurullah. 2026. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies 4 (2). https://izlik.org/JA75RS25WF.

EndNote

Evliyaoğlu MN (October 1, 2026) Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. Journal of Studies in Advanced Technologies 4 2

IEEE

[1]M. N. Evliyaoğlu, “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”, JSAT, vol. 4, no. 2, Oct. 2026, [Online]. Available: https://izlik.org/JA75RS25WF

ISNAD

Evliyaoğlu, Muhammed Nurullah. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies 4/2 (October 1, 2026). https://izlik.org/JA75RS25WF.

JAMA

1.Evliyaoğlu MN. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT. 2026;4. Available at https://izlik.org/JA75RS25WF.

MLA

Evliyaoğlu, Muhammed Nurullah. “Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi”. Journal of Studies in Advanced Technologies, vol. 4, no. 2, Oct. 2026, https://izlik.org/JA75RS25WF.

Vancouver

1.Muhammed Nurullah Evliyaoğlu. Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi. JSAT [Internet]. 2026 Oct. 1;4(2). Available from: https://izlik.org/JA75RS25WF

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Ethical Principles and Publication Policy

ETHICAL CONSIDERATIONS
All articles submitted to Journal of Studies in Advanced Technologies should be based on original work and must not be published before. Likewise, the authors should not submit the same manuscript to other journals for consideration at the same time. Each manuscript is first checked by the Editorial office and goes through a blind peer-review process, with at least two referees. Plagiarism, duplication, false authorship/denied authorship, research/data fabrication, article slicing, slicing, copyright infringement, and concealment of conflict of interest are considered unethical behaviors.
All articles that do not comply with accepted ethical standards are removed from the publication. This includes articles with possible irregularities and inconsistencies detected after publication.
In case of possible scientific unethical behavior and ethical publication violation, Committee on Publication Ethics (COPE) Guidelines are taken into account

PUBLICATION POLICY
Manuscripts to be sent to the journal must first be approved by the Editorial Board. In addition, the articles are evaluated by at least two referees. Manuscripts should not exceed 20 pages in total, including the main text, references, charts, figures, and photographs. The responsibility of the articles published in the journal belongs to the author. When submitting a manuscript to the journal, the authors are deemed to have accepted that their studies have not been previously published or sent for publication in another scientific publication.

PUBLICATION LANGUAGE
Publication languages are Turkish and English.

PUBLICATION FREQUENCY
The journal is published twice a year (June and December)

COPYRIGHT
The authors are responsible for their opinions and suggestions in the articles and the accuracy of the resources they used. No copyright is paid to the articles published in the journal. The authors agree to transfer the copyright of the articles accepted for publication to Journal of Studies in Advanced Technology (JSAT).

OPEN ACCESS POLICY
Open access increases global access to information. Journal of Studies in Advanced Technologies (JSAT) adopts an open access policy.
Journal of Studies in Advanced Technologies (JSAT) can be used, reproduced, and shared, provided that the source is cited in the context of open access policy. The official website of the journal is https://dergipark.org.tr/en/pub/jsat. Readers can access all published articles in the journal from this link.

ARTICLE EVALUATION PROCESS

This journal uses double-blind review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
The manuscripts submitted to the journal are subject to peer-reviewing as well as a preliminary evaluation of the Editors and Editorial Board if necessary. Evaluations are made in accordance with the following criteria;
· Compliance with the scope and subject areas of the journal
Plagiarism check
· Compliance with the scientific rules of the journal
· Publication language (abstract, adequacy of keywords, structured abstract translation, etc.),

After the preliminary evaluation process is completed, two main and one substitute reviewers are invited to review, depending on the subject and content of the manuscripts.
First, the manuscript's abstract is sent to the reviewers. The reviewers must declare within 7 days whether they accept reviewing or not. If the reviewers accept the invitation, a full-text file of the manuscript is sent to them. The review period is a maximum of one month. The reviewers evaluate the manuscript on a standard evaluation form sent to them. In addition, if the reviewers wish, they can submit their notes stating their suggestions and opinions.

There are 4 options at the end of evaluation process for the reviewers
· Accept
· Minor revision. (Whether or not the revisions are made is decided by the referee and/or the editorial board).
· Major revision. (After the revision is received by the author(s), it is evaluated for the second round).
· Cannot be published.
If revisions are requested by the referees, the article is directed to the author(s) for necessary actions. The author(s) should submit their revisions within a month. When submitting the revised texts, the author(s) should submit a report containing the list of revisions made according to the suggestions of the editor and the reviewers as a separate file. Revisions made by the author(s) are sent to the reviewers for another round of evaluation which is a 15-day evaluation period. According to the re-evaluation of the reviewers; authors can be asked to revise the article again, the article can be published or rejected with the approval of the editorial board. The final statement of evaluation is sent to the responsible author.

In line with the opinions of the reviewers, 3rd or 4th reviewers can be appointed with the same procedure described above.
Peer reviews guide the Editors and Editorial Board to make their Final Decision. The final decision always rests with the Editors and the Editorial Board.

Indexes

Journal Boards

Editör

Akif Göktuğ BOZKURT

Analytical Spectrometry, Sensor Technology, Food Engineering, Nanotechnology, Food Chemistry and Food Sensory Science, Food Technology

Arif Cem TOPUZ

Natural Language Processing, Open and Distance Learning, Instructional Design, Instructional Technologies

Dergi Kurulu

AN

Alper NUHOĞLU

Environmental Biotechnology, Environmental Engineering, Waste Management, Reduction, Reuse and Recycling, Wastewater Treatment Processes

AB

Ali BALTAKESMEZ

Photonics, Optoelectronics and Optical Communications, Material Physics

AY

Asıf YOKUŞ

Neural Networks, Physics Education, Mathematical Economics, Applied Mathematics

OE

Okan EŞTÜRK

MF

Mahmut FIRAT

Natural Resource Management, Fluid Mechanics and Thermal Engineering, Civil Engineering, Water Resources and Water Structures, Hydrology

Ahmet AKKÖSE

Food Engineering, Food Sciences, Meat Technology

AY

Ali YEŞILDAĞ

Analytical Chemistry

Yayın ve Danışma Kurulu

Nihat Emre BOREKCI

Human Resources Management, Leadership, Organisational Behaviour, Management and Organization Education

ÜY

Ümit YAŞAR

Metabolic Medicine, Medical Biochemistry and Metabolomics (Other), Veterinary Sciences

Yaşar NUHOĞLU

Terrestrial Ecology, Environmental Pollution and Prevention, Air Pollution Modelling and Control

ÜD

Ümmühan DANIŞ

Chemical Sciences, Engineering, Environmental Engineering

AA

Abdullah ATEŞ

Digital Processor Architectures, Optimization in Manufacturing

HÇ

Hasan Ufuk ÇELEBIOĞLU

Proteomics and Intermolecular Interactions, Industrial Microbiology

AD

Ali Rıza DENIZ

Condensed Matter Physics, Surface Properties of Condensed Matter

AA

Ayşe Burcu ATALAY

Food Sciences

Bilge ERTEKIN FILIZ

Food Sciences, Fermentation Technology, Drying Technologies

Ezgi DEMIR ÖZER

Food Engineering, Sustainable Gastronomy, Food Sciences, Food Technology

GK

Gülsen KILINÇ

Operator Algebras and Functional Analysis

Mehmet Murat CEYLAN

Food Engineering, Oil Technology

SD

Semahat DORUK

Education, Microfluidics and Nanofluidics

Serbay DURAN

Modelling and Simulation, Mathematical Physics (Other), Numerical Analysis, Applied Mathematics, Dynamical Systems in Applications

SO

Sevda OCAK

Environmental Engineering, Air Pollution Modelling and Control, Air Pollution and Gas Cleaning , Air Pollution Processes and Air Quality Measurement

SD

Sevgin DIBLAN

Food Packaging, Preservation and Processing

Lütfi Bilal TAŞYÜREK

Physical Sciences, Photonics, Optoelectronics and Optical Communications, Semiconductors

MG

Mahmud GÜNGÖR

YB

Yalçın BOZKURT

Zootechny

HD

Hülya DURUR

Mathematical Sciences

Mizanpaj Editörü

Nihat Emre Börekçi

Nihat Emre BOREKCI

Human Resources Management, Leadership, Organisational Behaviour, Management and Organization Education

Dil Editörü

Abdurrezak Emre KAYA

English As A Second Language, Translation Studies, Linguistics

Editorial Board

DR

Didem RODOPLU SOLOVCHUK

Bacteriology, Microfluidics and Nanofluidics, Biomedical Instrumentation, Micro and Nanosystems

MS

Maxim SOLOVCHUK

Image Processing, Modelling and Simulation, Artificial Intelligence (Other), Nanomedicine, Acoustics and Acoustical Devices; Waves, Computational Methods in Fluid Flow, Heat and Mass Transfer (Incl. Computational Fluid Dynamics), Biomedical Imaging

Mehmet Murat CEYLAN

Food Engineering, Oil Technology

AD

Ali Rıza DENIZ

Condensed Matter Physics, Surface Properties of Condensed Matter

NŞ

Nihal ŞIMŞEK ÖZEK

Cell Metabolism, Cancer Biology, Genotoxicity and Cytotoxicity, Biochemistry and Cell Biology (Other), Animal Physiology - Biophysics

Serbay DURAN

Modelling and Simulation, Mathematical Physics (Other), Numerical Analysis, Applied Mathematics, Dynamical Systems in Applications

Correction: Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Correction: Analysis of User Perceptions in AI-Powered Augmented Reality Applications in Tourism Marketing Based on Demographic Characteristics

Erratum Note

Abstract

Keywords

Ethical Statement

Thanks

Correction: Turizm Pazarlamasında Yapay Zeka Destekli Artırılmış Gerçeklik Uygulamalarında Kullanıcı Algılarının Demografik Özelliklere Göre Analizi

Erratum Note

Abstract

Keywords

Ethical Statement

Thanks

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

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Published in Issue

IZ

Cite

Aim & Scope

Author Guidelines

Ethical Principles and Publication Policy

Indexes

Other Indexes

Journal Boards

Editör

Dergi Kurulu

Yayın ve Danışma Kurulu

Mizanpaj Editörü

Dil Editörü

Editorial Board