Research Article

Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa

Volume: 19 Number: 3 March 26, 2026
TR EN

Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa

Abstract

Ecotourism activities, which are gaining global importance, stand out in urban and rural tourism areas for their landscape values. The growing interest of individuals in alternative types of ecotourism is considered a phenomenon that also affects the development dynamics of local governments and the local population. Ecotourism regions are growing rapidly in areas with high cultural heritage and biodiversity, similar to many protected areas. In this study, Manisa's rich natural, cultural and rural landscape values were analysed using the SWOT (S: strengths, W: weaknesses, O: opportunities, T: threats) technique and TFGZ (T: threats, O: opportunities, S; strengths, W; weaknesses) analysis methods to determine action-oriented strategies. The SWOT analysis was conducted using the Lawshe technique with the evaluation of seven experts, and strategies were developed in terms of planning and sustainability in line with the TOWS matrix. Manisa has many natural and cultural landscape resources in terms of ecotourism activities. Within this scope, ecotourism activities with potential were identified as plant observation, hiking, cycling, camping and caravan tourism, cultural and archaeological tours, wine tourism, festival tourism, and paragliding. However, it was emphasized that in order for the region, where services such as infrastructure and accom-modation are partially adequate, to achieve success in line with the comprehensive and long-term strategies outlined above regarding the area's ecotourism potential, the participation of the local community must be ensured. The importance of the region in terms of ecotourism activities in the future was also highlighted.

Keywords

Supporting Institution

no

Ethical Statement

no

Thanks

no

References

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  6. Ankaya, F , Yazıcı, K., Balık, G., & Gülgün Aslan, B. (2018). Ecotourism in Turkey and The World: Social, Cultural and Economic Benefits. Ulusal Çevre Bilimleri Araştırma Dergisi, 1(2), 69-72.
  7. Anonymous, (2022). T.C. Tarım Ve Orman Bakanlığı, Bağcılık Sektör Politika Belgesi-(2022-2026). https://www.tarimorman.gov.tr/TAGEM/Belgeler/yayin/Ba%C4%9Fc%C4%B1l%C4%B1k%20Sekt%C3%B6r%20Politika%20Belgesi%202022-2026.pdf
  8. Anonymous, (2015). T.C. Tarım Ve Orman Bakanlığı doğa Koruma Ve Milli Parklar Genel Müdürlüğü, Manisa İli’nin Karasal Ve İç Su Ekosistemleri biyolojik Çeşitlilik Envanter Ve İzleme Projesi izlenecek Türler Ve Özellikli Alanlar. https://endemikdurak.blogspot.com/2015/05/manisa-lalesi.html.

Details

Primary Language

English

Subjects

Urban History

Journal Section

Research Article

Publication Date

March 26, 2026

Submission Date

December 2, 2025

Acceptance Date

March 26, 2026

Published in Issue

Year 2026 Volume: 19 Number: 3

APA
Ankaya, F. (2026). Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa. Kent Akademisi, 19(3), 1-19. https://doi.org/10.35674/kent.1792106
AMA
1.Ankaya F. Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa. Urban Academy. 2026;19(3):1-19. doi:10.35674/kent.1792106
Chicago
Ankaya, Funda. 2026. “Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa”. Kent Akademisi 19 (3): 1-19. https://doi.org/10.35674/kent.1792106.
EndNote
Ankaya F (March 1, 2026) Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa. Kent Akademisi 19 3 1–19.
IEEE
[1]F. Ankaya, “Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa”, Urban Academy, vol. 19, no. 3, pp. 1–19, Mar. 2026, doi: 10.35674/kent.1792106.
ISNAD
Ankaya, Funda. “Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa”. Kent Akademisi 19/3 (March 1, 2026): 1-19. https://doi.org/10.35674/kent.1792106.
JAMA
1.Ankaya F. Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa. Urban Academy. 2026;19:1–19.
MLA
Ankaya, Funda. “Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa”. Kent Akademisi, vol. 19, no. 3, Mar. 2026, pp. 1-19, doi:10.35674/kent.1792106.
Vancouver
1.Funda Ankaya. Determining Ecotourism Activity Strategies Based on Landscape Values: The Case of Manisa. Urban Academy. 2026 Mar. 1;19(3):1-19. doi:10.35674/kent.1792106

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