Research Article BRAND PERSONALITY AND SERVICE QUALITY RELATIONSHIP: A MOBILE TELECOMMUNICATION COMPANY EXAMPLE

İsmail Dülgeroğlu

November 16, 2017 Page 1-18

View PDF

Research Article COMPARISON OF FACTORS AFFECTING CONSUMER ATTITUDES TOWARDS BRAND EXTENSION IN TERMS OF DOMESTIC AND FOREIGN BRANDED PRODUCTS

Ahsen Peker , Erdem Özkan , Abdullah Okumuş

November 16, 2017 Page 19-37

View PDF

Research Article EVOLUATION OF FRANCHISING CONCEPT: SOCIAL FRANCHISING

Gülnur Eti İçli , Nihat Kamil Anıl

November 16, 2017 Page 38-45

View PDF

Research Article EXPERIENCING BEYOND THE LIMITS: NIKE SUB 2 AN EXAMPLE OF EXPERIENTIAL MARKETING EFFORT

Mehmet Can Demirtaş

November 16, 2017 Page 46-57

View PDF

Research Article BOŞ ZAMAN PAZARLAMASI KAPSAMINDAKİ FAALİYETLERE GENEL BİR BAKIŞ

Ferahnur Özgören Şen , M. Yaman Öztek

November 16, 2017 Page 58-71

View PDF

Research Article MODA PAZARLAMASINA YÖNELİK LİTERATÜR TARAMASI VE MODA PAZARLAMASINDA GÜNCEL GELİŞMELER

Ebru Bilgen Kocatürk

November 16, 2017 Page 72-86

View PDF

Research Article YOUTH'S ONLINE POLITICAL PARTICIPATION IN THE CONTEXT OF SOCIAL NETWORK USAGE AND POLITICAL INTERETS

Nihat Kamil Anıl , Gülnur Eti İçli

November 16, 2017 Page 87-96

View PDF

Research Article DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS

İlkay Kaş , Zehra Bozbay

November 16, 2017 Page 97-110

View PDF