The Pamukkale University Journal of Business Research (PIAR) aims to publish academic research at national and international levels and contribute to the advancement of science. PIAR is an open-access journal that provides researchers and readers with easy and unrestricted access. Published biannually, the journal aspires to offer review and research articles in its field for the benefit of the scientific community.

The Pamukkale University Journal of Business Research (PIAR) is an international peer-reviewed journal. PIAR aims to contribute to the development of organizations in various fields, including businesses, government institutions, and non-profit organizations. The journal encompasses theoretical and applied topics, as well as interdisciplinary studies that contribute to such activities. It publishes articles in fields such as business administration, economics, public administration, management information systems, labor economics, public finance, management, finance, marketing, tourism management, and healthcare management.

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