İşletmeler Arası (B2B) Pazarda Yapay Zekâ Kaygısı ve Okuryazarlığının Yapay Zeka Teknolojilerinin Kullanılma Niyeti Üzerindeki Etkisi

Year 2025, Volume: 8 Issue: 3, 399 - 425, 31.07.2025

Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini

https://doi.org/10.33723/rs.1708096

Abstract

Bu çalışma, teknoloji kabul modeli çerçevesinde, işletmeler arası pazarlarda yapay zekâ teknolojilerinin benimsenmesine etki eden yapay zekâ okuryazarlığı ve yapay zekâya yönelik kaygı düzeylerini incelemeyi amaçlamaktadır. Türkiye’de çeşitli sektörlerde faaliyet gösteren 407 karar vericiye uygulanan çevrim içi anket aracılığıyla elde edilen veriler, yapay zekâ okuryazarlığının özellikle uygulamaya yönelik bilgi düzeyinin kaygıyı azaltıcı ve kullanım niyetini artırıcı etkiler yarattığını ortaya koymuştur. Ayrıca, yapay zekâya yönelik kaygının kullanım niyetini olumsuz yönde etkilediği belirlenmiştir. Bulgular, yapay zekâ okuryazarlığının yalnızca teknik bilgi ile sınırlı kalmayıp etik farkındalık ve eleştirel değerlendirme yetkinliklerini de içerecek şekilde ele alınması gerektiğini göstermektedir. Çalışma, bu bağlamda literatüre katkı sunmakta ve gelecekteki araştırmalar için yönlendirici bir çerçeve önermektedir.

Keywords

Yapay Zekâ, Yapay Zekâ Okuryazarlığı, Yapay Zekâ Kaygısı, İşletmeler Arası Pazar (B2B), Yapay Zekâ Teknolojileri

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET

Abstract

This research aims to examine the levels of AI literacy and anxiety towards AI that affect the adoption of AI technologies in business-to-business markets within the framework of the technology acceptance model. The data obtained through an online questionnaire administered to 407 decision-makers operating in various sectors in Turkey revealed AI literacy, efficient knowledge, reduced anxiety, and increased intention to use. In addition, it was determined that anxiety toward artificial intelligence negatively affected the intention to use it. The findings suggest that artificial intelligence literacy should not be limited to technical knowledge but should include ethical awareness and critical evaluation competencies. In this context, the study contributes to the literature and suggests a guiding framework for future research.

Keywords

Artificial Intelligence, Artificial Intelligence Literacy, Artificial Intelligence Anxiety, Business to Business Market (b2b), Artificial Intelligence Technologies

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