Research Article
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Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
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  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
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  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
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  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
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  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
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  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
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  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
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  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
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  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
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  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
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  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.

İletişim aracı olarak ambalaj tasarımında etkileşimli ve sürdürülebilir yaklaşımlar

Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

Ambalaj tasarımı, tüketicilerle iletişim kurmanın ve ürüne ilişkin algılarını şekillendirmenin önemli bir aracıdır. Tasarımcılar, yaratıcı ve yenilikçi tasarım uygulamalarının yanı sıra yeni teknolojilerin bir araya getirilmesiyle benzersiz bir kullanıcı deneyimi yaratabilir ve tüketiciler ile ürünler arasında daha derin bir bağ kurulmasını sağlayabilir. Bu, markaların şiddetli bir rekabetle karşı karşıya olduğu, tüketici davranış ve beklentilerinin hızla değiştiği, çevresel etkilerin temel bir endişe haline geldiği günümüz pazarında özellikle önemlidir. Bu makale, ambalaj tasarımında etkileşimli ve sürdürülebilir yaklaşımların bir iletişim aracı olarak nasıl kullanılabileceğini araştırmaktadır. Kapsamlı bir literatür taraması ve gelişmiş ambalaj tasarımı uygulamalarının incelenmesi yoluyla makale, başarılı bir ambalaj deneyimi ve iletişim stratejisine katkıda bulunan temel faktörleri tanımlamaktadır. Ayrıca, yaratıcı ambalajlama alanındaki son eğilimleri ve günümüzde ambalaj iletişiminin en önemli unsurlarını araştırmaktadır. Bulgular, yaratıcı ve yenilikçi tasarım fikirlerinin benimsenmesinin ve yeni teknolojilerin dahil edilmesinin tüketici deneyimini büyük ölçüde geliştirebileceğini, müşterilerin ilgisini çekebileceğini ve akılda kalıcı deneyimler yaratabileceğini göstermektedir. Çalışma, tüketici beklentilerini karşılamak ve çevreye fayda sağlamak amacıyla etkileşimli ve sürdürülebilir ambalaj uygulamalarının nasıl hayata geçirilebileceği konusunda genel bir değerlendirmeyle son bulmaktadır. Genel olarak bu makale, ambalaj tasarımında ve etkileşimde daha geniş bir tasarım seçeneği yelpazesi sağlamak üzere teknolojik fırsatlardaki değişimleri göz önünde bulundurarak özgünlüğünü kanıtlamakta hem tasarım hem de çevresel faktörler açısından etkileşimli ambalajların potansiyelini vurgulamaktadır.

References

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  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
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  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
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  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
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  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
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  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
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  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
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  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
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  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
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  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
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  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
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  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
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  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
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  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.

Interactive and sustainable approaches in packaging design as a communication tool

Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

Packaging design plays a crucial role in communicating with consumers and shaping their perceptions of a product. By combining creative and innovative design concepts with new technologies, designers can create a unique user experience and foster a deeper connection between consumers and products. This is particularly important in today's market, where brands face fierce competition, consumer behavior and expectations are changing rapidly, and environmental impacts have become a key concern. This paper explores how interactive and sustainable approaches to packaging design could transform into an instrument of communication. With a thorough literature review and examination of advanced packaging design practices, this paper identifies the key factors that contribute to a successful packaging experience and communication strategy. It also explores recent trends in creative packaging and the most important elements of packaging communication today. The findings show that implementing new creative and innovative designs by combining new technologies can significantly boost consumers’ experience, by engaging them and generating memorable experiences. This paper displays its originality by examining the changes in technological developments to offer a broad selection of design alternatives in packaging design and interactivity, emphasizing on opportunities of interactive packaging by regarding design and environmental issues.

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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
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  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
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  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
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  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
  • Scott, L., & Vigar‐Ellis, D. (2014). Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation. International journal of consumer studies, 38(6), 642-649.
  • Segran, Elizabeth (2018), https://www.fastcompany.com/90258199/can-a-paper-bottle-cure-the-beauty-industrys-packaging-addiction Erişim tarihi: 02.12.2022.
  • Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing science, 26(6), 819-833.
  • Söderlund, M., Colliander, J., Karsberg, J., Liljedal, K. T., Modig, E., Rosengren, S., ... & Åkestam, N. (2017). The allure of the bottle as a package: An assessment of perceived effort in a packaging context. Journal of Product & Brand Management. 26 (1), 91–100.
  • Sonneveld, K., James, K., Fitzpatrick, L., & Lewis, H. (2005, May). Sustainable packaging: how do we define and measure it. In 22nd IAPRI Symposium (pp. 1-9).
  • Sudbury-Riley, L. (2014). Unwrapping senior consumers’ packaging experiences. Marketing Intelligence & Planning, 666-686.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri: Global yönetimsel yaklaşım Türkiye uygulamaları (8. Baskı). İstanbul: Beta Basım Yayım Dağıtım AŞ.
  • The Great Recovery (2013). “Investigating the Role of Design in the Circular Economy”, RSA Project Report 01, https://www.thersa.org/reports/the-great-recovery (03.03.2020).
  • Thomas, P. C., & David, W. M. (1992, January). Augmented reality: An application of heads-up display technology to manual manufacturing processes. In Hawaii international conference on system sciences (Vol. 2). ACM SIGCHI Bulletin.
  • Venter, K., Van der Merwe, D., De Beer, H., Kempen, E., & Bosman, M. (2011). Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa. International Journal of Consumer Studies, 35(3), 273-281.
  • Wegener, C. (2016). Upcycling. In Creativity—A New Vocabulary (pp. 181-188). Palgrave Macmillan, London.
  • Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own‐label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
  • Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management.
  • World Commission on Environment and Development (1987). Our Common Future. Oxford: Oxford University Press.
  • Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935-949.
  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

  • Ambalaj Atıklarının Kontrolü Yönetmeliği, (2021). https://cygm.csb.gov.tr/ambalaj-atiklarinin-kontrolu-yonetmeligi-yayimlandi-duyuru-419106 Erişim tarihi: 14.10.2022.
  • Ambalaj Sanayicileri Derneği (ASD), https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi Erişim tarihi: 14.10.2022.
  • Arnold, D. E. (1988). Ceramic theory and cultural process. Cambridge University Press.
  • Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
  • Arslan H. ve Barutçu S. (2019). “İleri Dönüşümlü Ambalaj Tasarımlı Ürünlere Yönelik Tüketici Tutumu ve Satın Alma Niyeti İlişkisi”, Pamukkale Journal of Eurasian Socioeconomic Studies, Vol. 6, No. 2, pp. 92-110
  • Asadollahi, A., & Givee, M. (2011). The Role of graphic design in packaging and sales of product in Iran. Contemporary Marketing Review, 1(5), 30-34.
  • Azuma, R. T. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6 (4): 355–385.
  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
  • Bradley, E. L., Castle, L., & Chaudhry, Q. (2011). Applications of nanomaterials in food packaging with a consideration of opportunities for developing countries. Trends in food science & technology, 22(11), 604-610.
  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
  • Briscoe, Stacy. (t.y.). https://winesvinesanalytics.com/sections/printout_article.cfm?content=201428&article=feature Erişim tarihi: 14.10.2022.
  • Çakıcı L. (1987). İşletmelerde Ambalaj Sorunları ve Ambalajlama Alanındaki Gelişmeler, Ankara Üniveristesi Siyasal Bilimler Fakültesi, s.23.
  • Capritto, Amanda (2019), https://www.cnet.com/health/personal-care/cardboard-shampoo-and-conditioner-bottles-do-they-survive-in-the-shower/ Erişim tarihi: 02.12.2022.
  • Carli Lorenzini, G., & Olsson, A. (2019). Towards patient‐centered packaging design: An industry perspective on processes, functions, and constraints. Packaging Technology and Science, 32(2), 59-73.
  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
  • Çimen, Osman, ve Mehmet Yılmaz. (2012) “İlköğretim öğrencilerinin geri dönüşümle ilgili bilgileri ve geri dönüşüm davranışları.” Uludağ Üniversitesi Eğitim Fakültesi Dergisi 25(1) 63-74.
  • Dainellia, D., Gontard, N., Spyropoulos, D., Zondervan-vanden Beuken, E., Tobback, P. (2008). Active and ıntelligent food packaging: legal aspects and safety concerns. Trends in Food Science and Technology 19, 103-112.
  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
  • Ščetar, M., & Kurek, M. (2011). The benefits of processing and packaging. Trends in Food Science & Technology, 22(2-3), 127-137.
  • Schütte, S. (2013). Evaluation of the affective coherence of the exterior and interior of chocolate snacks. Food Quality and Preference, 29(1), 16-24.
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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
Year 2023, Issue: 32, 921 - 942, 21.02.2023
https://doi.org/10.29000/rumelide.1252840

Abstract

References

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  • Barutçu, S. ve Tomaş, M. (2013). Sürdürülebilir sosyal medya pazarlaması ve sosyal medya pazarlaması etkinliğinin ölçümü. Journal of Internet Applications and Management, 4(1), 5-24.
  • Bezerra, P. F., Arruda, A., & Araujo, K. (2015). Experience Design as a tool to promote interaction among users in the beverage market: proposal for a new emotional approach in usability. Procedia Manufacturing, 3, 6028-6035.
  • Bofylatos, S. (2011). Design for sustainability, a non-critical review.
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  • Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.
  • Bridgens B., Powell M., Farmer G., Walsh CL., Reed E., Royapoor M., Gosling P., Hall J., Heidrich O. (2018). “Creative Upcycling: Reconnecting People, Materials and Place Through Making”, Journal of Cleaner Production, 145-154.
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  • Cascini, G., O'Hare, J., Dekoninck, E., Becattini, N., Boujut, J. F., Guefrache, F. B., ... & Morosi, F. (2020). Exploring the use of AR technology for co-creative product and packaging design. Computers in Industry, 123, 1-16.
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  • Dilber, F., Dilber, A., Karakaya, M. (2012). Gıdalarda ambalajın önemi ve tüketicilerin satın alma davranışlarına etkisi (Karaman ili örneği). Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 3, 159–190.
  • Dokuzlar B. (2015). “Toplumsal Farkındalık İçin Grafik Tasarım”, SDÜ Güzel Sanatlar Fakültesi Sanat Dergisi, Vol.8, No 16, 271-286.
  • DuPuis, S., & Silva, J. (2008). Package design workbook: The art and science of successful packaging. Rockport Publishers.
  • Fisher, T., & Shipton, J. (2009). Designing for re-use: the life of consumer packaging. Routledge.
  • Flex/design, (t.y.). https://www.flex.nl/case/philips-hue-packaging/ Erişim tarihi: 10.12.2022.
  • Geambasu G. (2017). “Packaging Design”, Journal of Industrial Design & Engineering Graphics, Volume 12, 21-24.
  • Greengard, S. (2015). The Internet of Things. The MIT Press.
  • Grundey, D. (2010). Functionality Of Product Packaging: Surveying Consumers' Attitude Towards Selected Cosmetic Brands (i). Economics & Sociology, 3(1), 87.
  • I. P. C. C. (2014). Climate change 2014 synthesis report. IPCC: Geneva, Szwitzerland.
  • İfdesign, (2015). https://ifdesign.com/en/winner-ranking/project/trident-gum/149344 Erişim tarihi: 23.12.2022.
  • Joutsela, M., Latvala, T., & Roto, V. (2017). Influence of packaging interaction experience on willingness to pay. Packaging Technology and Science, 30(8), 505-523.
  • Karjalainen, T. M., & Snelders, D. (2010). Designing visual recognition for the brand. Journal of Product Innovation Management, 27(1), 6-22.
  • Khan A. ve Tandon P. (2018). “Design from Discard: A Method to Reduce Uncertainty in Upcycling Practice”, Design and Technology Education: An International Journal, 23.2, 129:153.
  • Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.
  • Kotler, P., Armstrong, G., Saunders, J., Wong, V., Miquel, S., Bigné, E., & Cámara, D. (2000). Principles of Marketing 10th edition. New Jersey: Printice Hall.
  • Krysovatyy, A., Mokiy, A., Zvarych, R., & Zvarych, I. (2018). Alterglobalization via the inclusive circular economy paradigm. Economic annals-XXI, (174), 4-9.
  • Lewis, H., Fitzpatrick, L., Verghese, K., Sonneveld, K., Jordon, R., & Alliance, S. P. (2007). Sustainable packaging redefined. Melbourne, Australia: Sustainable Packaging Alliance.
  • Limon, Y., Kahle, L. R., & Orth, U. R. (2009). Package design as a communications vehicle in cross-cultural values shopping. Journal of International Marketing, 17(1), 30-57.
  • Lockhart, H. E. (1997). A paradigm for packaging. Packaging Technology and Science: An International Journal, 10(5), 237-252
  • Loucanova, E., Kalamarova, M., & Parobek, J. (2017). The innovative approaches to packaging–comparison analysis of intelligent and active packaging perceptions in Slovakia. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 27(2), 33-44
  • Lydekaityte, J. (2019, September). Smart interactive packaging as a cyber-physical agent in the interaction design theory: a novel user interface. In IFIP conference on human-computer interaction (pp. 687-695). Springer, Cham.
  • Lydekaityte, J., & Tambo, T. (2018). Business perspectives of smart interactive packaging: digital transformation of brand's consumer engagement. In Proceedings of the 8th International Conference on the Internet of Things, pp. 1-4.
  • MacArthur, E. (2013). Towards the circular economy. Journal of Industrial Ecology, 2(1), 23-44.
  • Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
  • Mumani, A., & Stone, R. (2018). State of the art of user packaging interaction (UPI). Packaging Technology and Science, 31(6), 401-419.
  • Mzoughi, M., Bree, J., & Cherif, E. (2017). Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 25(3), 190-210.
  • Nandanwade P. C., ve Nathe Parag, D. (2013). Intelligent and active packaging. Int J Eng Manage Sci (IJEMS), 4, 417-418.
  • Nilsson, H. E., Unander, T., Siden, J., Andersson, H., Manuilskiy, A., Hummelgard, M., & Gulliksson, M. (2012). System integration of electronic functions in smart packaging applications. IEEE Transactions on Components, Packaging and Manufacturing Technology, 2(10), 1723-1734.
  • Odabaşı, Yavuz ve Mine Oyman., (2005). Pazarlama İletişimi Yönetimi, Mediacat Yayınları, Beşinci Baskı, İstanbul.
  • Orquin, J. L., Bagger, M. P., Lahm, E. S., Grunert, K. G., & Scholderer, J. (2020). The visual ecology of product packaging and its effects on consumer attention. Journal of Business Research, 111, 187-195.
  • Orth, U. R., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of marketing, 72(3), 64-81.
  • Orth, U. R., & Malkewitz, K. (2012). The accuracy of design-based judgments: A constructivist approach. Journal of Retailing, 88(3), 421-436.
  • Özden, L. P. (1987). Satış Artırıcı Bir Pazarlama Aracı Ambalajlama, Yayınlanmamış (Doctoral dissertation, Doktora Tezi).
  • Padki S. (2008). Setting a Brand Apart Through Effective Sustainable Packaging, https://www.packworld.com/machinery/coding-printinglabeling/article/13344368/setting-a-brand-apart-through-effective-sustainablepackaging Erişim Tarihi :15.11.2022).
  • Pektaş H. (Nisan 1993). Ambalaj Tasarımının Önemi, Standard, Ekonomik ve Teknik Dergi, Sayı. 376, s.24 - 25.
  • Petrelli, D. (2017). Industry 4.0: Is it time for interaction design craftsmanship?. The Design Journal, 20(sup1), 2735-2745.
  • Reyhle, N. (2020). How Product Packaging Affects Sales. Retail Minded. https://retailminded.com/how-product-packaging-affects-sales/ (Erişim: 24 Aralık 2022).
  • Robertson, G. L. (2005). Food packaging: principles and practice. CRC press.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Ryynänen, T., & Rusko, E. (2015). Professionals' view of consumers' packaging interactions–a narrative analysis. Packaging Technology and Science, 28(4), 341-355.
  • Samsung Newsroom (t.y.), https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2022.
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  • Görsel 1. Trident Xtra Care sakızlarının ödüllü ambalaj tasarımları https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-1.jpg, Erişim tarihi: 23.12.2022.
  • Görsel 2. Trident Xtra Care ambalajları ile kullanıcılar arasındaki etkileşim. https://www.boredpanda.com/blog/wp-content/uploads/2014/09/chewing-gum-lips-design-fb.jpg Erişim tarihi: 23.12.2022.
  • Görsel 3. Philips Hue etkileşimli ambalaj tasarımı. https://www.flex.nl/case/philips-hue-packaging/, Erişim tarihi: 10.12.2022.
  • Görsel 4. Pizza Hut, Pac-Man Arcade oyununun AR deneyimini. https://www.epda-design.com/10-great-uses-of-packaging-as-ar-gateways/, Erişim tarihi: 12.10.2022.
  • Görsel 5. 19 Crimes, yaşayan şarap etiketleri uygulamasi ve etiketlerin arkasındaki gerçek insanlar. http://seanfannin.net/19crimes, Erişim tarihi: 03.09.2022.
  • Görsel 6. Döngüsel ekonomi, https://ambalaj.org.tr/tr/bilgi-merkezi-ab-dongusel-ekonomi-paketi, Erişim tarihi: 01.08.2022.
  • Görsel 7. Seed Phytonutrients ürünleri, 100 geri dönüştürülmüş kâğıttan üretilmiş ve tohumlu ambalaj tasarımı. https://www.goodhousekeeping.com/beauty-products/a29459394/best-sustainable-packaging-brands/ Erişim tarihi: 02.12.2022.
  • Görsel 8. Samsung “İleri Dönüşüm Çözümü” isimli televizyon ambalajı uygulaması. https://ifdesign.com/en/ winner-ranking/project/samsung-upcycling-solution-for-tv-packaging/308319 Erişim tarihi: 02.01.2023.
  • Görsel 9. Samsung ve Dezeen “Out of the Box” yarışması kazanan tasarımlardan örnekler. https://news.samsung.com/global/samsung-and-dezeen-announce-best-eco-packaging-design-winner-of-out-of-the-box-competition Erişim tarihi: 02.01.2023.
There are 87 citations in total.

Details

Primary Language Turkish
Subjects Linguistics
Journal Section Turkish language, culture and literature
Authors

Deniz Yeşim Taluğ Demiriz 0000-0003-1897-3583

Publication Date February 21, 2023
Published in Issue Year 2023 Issue: 32

Cite

APA Taluğ Demiriz, D. Y. (2023). İletişim aracı olarak ambalaj tasarımında etkileşimli ve sürdürülebilir yaklaşımlar. RumeliDE Dil Ve Edebiyat Araştırmaları Dergisi(32), 921-942. https://doi.org/10.29000/rumelide.1252840