Research Article

Self-Presentation on Social Media: A Personal Public Relations Perspective

Number: 24 October 21, 2026
TR EN

Self-Presentation on Social Media: A Personal Public Relations Perspective

Abstract

According to Erving Goffman, individuals assume roles in social life much like actors on a stage, aiming to create specific impressions on others through these roles. In the digital age, this process has extended into the virtual sphere through social media, where individuals’ self-expression practices have become increasingly intertwined with “personal public relations” strategies. In this context, the aim of the study is to examine individuals’ self-presentation on social media platforms within the framework of Goffman’s dramaturgical theory and to explore how this process is managed from a personal public relations perspective Within the scope of the study, semi-structured, in-depth interviews were conducted with 10 undergraduate students studying at Çanakkale Onsekiz Mart University, and the data obtained were analyzed using thematic analysis. The findings indicate that most participants remain faithful to their authentic selves on social media and attempt to present themselves genuinely. However, they occasionally engage in selective self-presentation due to concerns such as social acceptance, privacy, and the desire for approval. Participants perceive social media both as a space for individual expression and as a tool for managing digital reputation. This suggests that personal public relations in the digital realm are sustained through a delicate balance between authenticity and strategic self-presentation.

Keywords

References

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Details

Primary Language

English

Subjects

Egotism

Journal Section

Research Article

Publication Date

October 21, 2026

Submission Date

April 6, 2026

Acceptance Date

October 6, 2026

Published in Issue

Year 2026 Number: 24

APA
Olu, M., & Ilgın, H. Ö. (2026). Self-Presentation on Social Media: A Personal Public Relations Perspective. Uluslararası Sosyal Bilimler Akademi Dergisi, 24, 1463-1498. https://doi.org/10.47994/usbad.1924002
AMA
1.Olu M, Ilgın HÖ. Self-Presentation on Social Media: A Personal Public Relations Perspective. Uluslararası Sosyal Bilimler Akademi Dergisi. 2026;(24):1463-1498. doi:10.47994/usbad.1924002
Chicago
Olu, Merve, and Hicran Özlem Ilgın. 2026. “Self-Presentation on Social Media: A Personal Public Relations Perspective”. Uluslararası Sosyal Bilimler Akademi Dergisi, nos. 24: 1463-98. https://doi.org/10.47994/usbad.1924002.
EndNote
Olu M, Ilgın HÖ (October 1, 2026) Self-Presentation on Social Media: A Personal Public Relations Perspective. Uluslararası Sosyal Bilimler Akademi Dergisi 24 1463–1498.
IEEE
[1]M. Olu and H. Ö. Ilgın, “Self-Presentation on Social Media: A Personal Public Relations Perspective”, Uluslararası Sosyal Bilimler Akademi Dergisi, no. 24, pp. 1463–1498, Oct. 2026, doi: 10.47994/usbad.1924002.
ISNAD
Olu, Merve - Ilgın, Hicran Özlem. “Self-Presentation on Social Media: A Personal Public Relations Perspective”. Uluslararası Sosyal Bilimler Akademi Dergisi. 24 (October 1, 2026): 1463-1498. https://doi.org/10.47994/usbad.1924002.
JAMA
1.Olu M, Ilgın HÖ. Self-Presentation on Social Media: A Personal Public Relations Perspective. Uluslararası Sosyal Bilimler Akademi Dergisi. 2026;:1463–1498.
MLA
Olu, Merve, and Hicran Özlem Ilgın. “Self-Presentation on Social Media: A Personal Public Relations Perspective”. Uluslararası Sosyal Bilimler Akademi Dergisi, no. 24, Oct. 2026, pp. 1463-98, doi:10.47994/usbad.1924002.
Vancouver
1.Merve Olu, Hicran Özlem Ilgın. Self-Presentation on Social Media: A Personal Public Relations Perspective. Uluslararası Sosyal Bilimler Akademi Dergisi. 2026 Oct. 1;(24):1463-98. doi:10.47994/usbad.1924002

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