ULUSLARARASI PAZARA GİRİŞ KARARINI ETKİLEYEN FAKTÖRLER ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Yıl 2019, Cilt: 2 Sayı: 1, 21 - 46, 31.03.2019

Naci Büyükdağ , Tuğba Gürçaylılar Yenidoğan

Öz

Uluslararası
pazara giriş kararı çok fazla faktörün bir arada değerlendirilmesini gerekli
kılan, karmaşık bir süreç gerektirir. Yanlış verilebilecek bir karar firmanın
girdiği pazardan çıkışını engelleyebilir ve yaşamını tehlikeye atabilir.
Nitekim yabancı pazara girilirken kullanılan kaynakların (sermaye, insan
kaynağı, teknoloji) ve yatırımların geri dönmeme ihtimali de bulunmaktadır. Örgütsel
sürekliliğin temininde taşıdığı önemden dolayı bu çalışma, çokuluslu
işletmelerin yabancı pazara giriş modu seçiminde dikkate alması gereken
faktörleri belirleme amacı taşımaktadır. Bu amaca yönelik olarak alanyazın
tarama tekniğinden yararlanılmış ve yabancı pazara giriş kararı verilirken
dokuz farklı faktörün belirleyici role sahip olduğu sonucuna ulaşılmıştır. 

Anahtar Kelimeler

Uluslararası Pazara Giriş Modu Stratejileri, İşlem Maliyeti Teorisi, Kaynak Temelli Bakış Açısı, Aktör Ağ Teorisi, Aşamalı Modeller

A CONCEPTUAL STUDY ON THE FACTORS AFFECTING FOREIGN MARKET ENTRY DECISION

Öz

Decision
making on foreign market entry is regarded as a complex process, which includes
many antecedent factors to be evaluated together. A wrong decision may prevent
multinational enterprises from exiting foreign markets. As a matter of fact,
there is a return risk potential on investments and resources (capital, human
resources and technology) used in foreign market entry. Due to the importance
of organizational longevity in sustaining, this study aims to determine factors
affecting foreign market entry decision. To this end, the authors apply to the
literature review and synthesis techniques and hence identify nine antecedent
factors affecting foreign market entry decision.

Anahtar Kelimeler

Foreign Market Entry Strategies, Transaction Cost Theory, Resource Based View, Actor Network Theory, Stages Models of Internationalisation

Kaynakça

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