İnternetin Popüler Paylaşım Alanlarında Ünlü Kültü Oluşturma Ve Fan Tüketim Kültürü Üzerine Etkileri

Öz

İnternetin dünyada hızlı şekilde yayılmasıyla bu medya ortamında ortaya çıkan ünlüler bulunmaktadır. Bu ünlüler çok geniş fan kitlesine sahip olmaktadır. Fan kitlesinin kendilerine özgü tüketim alışkanlıkları bulunmaktadır. Bu çalışmada internetin popüler paylaşım alanlarında ünlü kültü oluşturulması ve fan tüketim kültürü üzerine etkileri incelenmiştir. Bu amaçla internetin popüler paylaşım alanlarında en fazla takipçilerine sahip iki ünlü Katy Perry ve Justin Bieber örnek olay olarak ele alınmıştır. Sonuç olarak her iki ünlünün de kült haline gelmesinde internetin oldukça etkili olduğudur. Kült haline gelen ünlülerin de fanlarının tüketimlerini de etkilediği sonucuna varılmıştır.

Anahtar Kelimeler

• Fan Kültürü,Tüketim Toplulukları,Sosyal Medya,Ünlü Kültü

The Effects Of Internet On The Creation Of Celebrity Cult In The Popular Sharing Areas And The Fan Consumption Culture

Öz

With the rapid spread of the Internet in the world, there are celebrities emerging in this media environment. These celebrities have a very large fan mass. The fan mass has their own specific consumption habits. In this study, the creation of celebrity cult on popular sharing areas of Internet and its effects on fan consumption culture were examined. For this purpose, two famous Katy Perry and Justin Bieber who have the most followers in the popular sharing areas of the Internet are considered as case studies. As a result, the internet is highly effective for both celebrities to become cult. It is also concluded that celebrities who have become cult have also affected the consumption of their fans.

Anahtar Kelimeler

• Fan Culture,Consumption Culture,Social Media,Celebrity Cult

Kaynakça

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