Determining The Relationship Between Tourists’ Food Neophobia and Food Variety Seeking With Destination Revisit Intention

Öz

It is known that food consumption has an important place in destination visits. Some tourists approach the cuisines of different cultures with hesitation, while others may be willing to try different foods by seeking variety for reasons such as curiosity and difference. This study investigated whether these two different situations are related on the intention to revisit the destination, a questionnaire was applied to 585 Arab tourists visiting Istanbul. As a result of the analysis, the conclusion has been reached there was a negative relationship between the intention to revisit and of food neophobia and a positive relationship between of seeking food variety tendency.

Anahtar Kelimeler

• Food Neophobia
• Variety Seeking
• Revisit Intention
• Gastronomy Tourism

Turistlerin Gıda Neofobisi ve Gıda Çeşitlilik Arayışının Destinasyonu Tekrar Ziyaret Etme Niyeti ile İlişkisinin Belirlenmesi

Öz

Herhangi bir turizm destinasyonu gastronomi turizmi için tercih edilmiş olmasa bile, destinasyona ait yerel mutfağın turistlerin ziyaret deneyiminde etkisi olduğu bilinmektedir. Farklı kültürlere ait mutfaklara, turistlerin bir kısmı korkuyla yaklaşıp aşina olmadıkları gıda ürünlerini denemeyi reddedilmekte diğer bir kısmı da merak ve farklılık arayışı gibi sebeplerle çeşitlilik arayışına yönelip, farklı gıdaları denemeye istekli olabilmektedir. Bu iki farklı tutumun destinasyonu tekrar ziyaret etme niyetinde etkisi olup olmadığının araştırıldığı çalışmada, İstanbul’u ziyaret eden 585 Arap turiste anket uygulanmış ve yapılan analizler sonucunda tekrar ziyaret etme niyeti ile gıda neofobisi düzeyi arasında negatif yönlü, çeşitlilik arayışı düzeyi arasında ise pozitif yönlü bir ilişki olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

• Gıda Neofobisi
• Çeşitlilik Arayışı
• Tekrar Ziyaret Etme Niyeti
• Gastronomi Turizmi
• Gıda Neofobisi, Çeşitlilik Arayışı, Tekrar Ziyaret Etme Niyeti, Gastronomi Turizmi

Kaynakça

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