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Stratejik Yönetimde Dengeli Başarı Kartı, SWOT Analizi ve Uygulaması

Yıl 2021, Cilt: 5 Sayı: 3, 1181 - 1193, 30.09.2021
https://doi.org/10.29023/alanyaakademik.818799

Öz

Bu çalışmanın amacı stratejik yönetimde performans yönetiminin önemini vurgulamak ve işletmelerin tüm boyutlarını dikkate alan farklı araçların kullanılmasına ilişkin bilgi sunmaktır. Bu kapsamda, dengeli başarı kartı ve bu çalışmaya stratejilerin belirlenmesi açısından yardımcı olan SWOT analizi yöntemi kullanılmış ve bir işletmede uygulaması gösterilmiştir. Bu işletmenin SWOT analizine dayalı olarak stratejileri belirlenmiş ve bu stratejilerin strateji haritası çıkarılmıştır. Bu çalışma sonrası dengeli başarı kartı ile ilgili olarak her bir strateji ile ilgili metrikler ve ölçüm yöntemleri belirlenerek uygulama gerçekleştirilmiştir. Sonuç olarak işletme bu uygulama sonucunda belirlediği tüm alanlarda performansını daha etkili bir şekilde takip edebilir hale gelmiştir.

Kaynakça

  • ANASTACIA, M., & KERRIN, M. (2020). Performance Measurementin Emerging Market Social Enterprises using a Balanced Scorecard. Journal of SocialEntrepreneurship, 11(1), 65-87.
  • Balanced Scorecard: Usage Survey. (15 Nisan 2020). https://2g.eu/resources/survey-reports
  • BENKOVA, E., GALLO, P., BALOGOVA, B., & NEMEC, J. (2020). Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance. Sustainablity, 12, 1178-1196.
  • BOCHENEK, M. (2019). Balanced Scorecard in Strategic Management Process. Modern Management Review, XXIV(26), 7-16.
  • BUDI MARTINIA, L. K., & RAKA SUARDANA, I. B. (2019). Company Performance Measurement Applying Balanced Scorecard Approach. International Journal of Social Sciences and Humanities, 3(1), 7-13.
  • CHANDLER, A. D. (1962). Strategy and Structure: Chapters in the History of Industrial Enterprise. Cambridge: M.I.T. Press.
  • DENİZ, U., & ÖZDEMİR, A. İ. (2019). Kurumsal Kaynak Planlaması Sistemlerinin İşletme Performansına Etkisinin Dengeli Kart ile İncelenmesi: Bir Örnek Olay Çalışması. International Congress on Social Sciences (s. 43-52). Ankara: Fiscaeconomia.
  • GENCER, C., & ÇETİN, T. (2011). Kurumsal Performans Karnesi ve Havacılık Sektöründe Bir Uygulama. Savunma Bilgileri Dergisi, 10(2), 105-121.
  • GUMBUS, A., & LUSSIER, R. N. (2006). Entrepreneurs Use a Balanced Scorecard to Translate Strategy into Performance Measures. Journal of Small Business Management, 407-425.
  • GÜRAN, M. C., KAHVECİ, E., & OYMAN, S. (2015). Performans Ölçümünde Dengeli Sonuç Kartı Uygulaması. Verimlilik Dergisi(1), s. 55-85.
  • How to Create a Balanced Scorecard: Nine Steps to Success. (15 Nisan 2020). balancedscorecard.org.
  • KAPLAN, R. S. (2010). Conceptual Foundations of the Balanced Scorecard Working Paper. Working Paper(10-074). Harvard Business School.
  • KAPLAN, R. S., & NORTON, D. P. (1992). The Balanced Scorecard-Measures that Drive Performance. Harvard Business Review, 71-79.
  • KAPLAN, R. S., & NORTON, D. P. (2001). Transforming the Balanced Scorecard from Performance Measurement to Strategic Management. Accounting Horizons, 15(2), 147-160.
  • KAPLAN, R. S., & NORTON, D. P. (2001). Transforming the Balanced Scorecard from Performance Measurement to Strategic Management. Accounting Horizons, 15(2), 147-160.
  • KAPLAN, R. S., & NORTON, D. P. (2007). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review.
  • KORKMAZ, O. (2018). Kurumsal Performans Karnesi Ölçümü: Üçüncü Basamak Sağlık Kurumlarında Bir Uygulama. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 6(6), s. 1051-1061.
  • LAWRIE, G. (2003, May). Linking Corporate and Individual Performance. Management Systems.
  • LAWRIE, G., & COBBOLD, I. (2004). 3rd Generation Balanced Scorecard: Evaluation of Effective Strategic Control Tool. International Journal of Productivity and Performance Management, 53(7), 611-623.
  • LEE, S. F., & ON KO, A. (2000). Building Balanced Scorecard with SWOT Analysis and Implementing : Sun Tzu's the Art of Business Management Strategies on QFD Methodology. Managerial Auditing, 15(1), 68-76.
  • LITVINENKO, I., YADGAROV, B., ALIEY, C., SMIRNOVA, D., & TSOY, E. (2019). Balanced Scorecard as an Effective Management Tool For a Project Oriented Company. Journal of Interdisciplinary Research, 9(2), s. 164-169.
  • MINTZBERG, H., & QUINN, J. B. (1996). The Strategy Process: Concepts, Contexts, Cases. Prentice- Hall.
  • NIVEN, P. R. (2006). Balanced Scorecard Step-By-Step, Maximizing Perfomance and Maintaning Results. John Wiley&Sons.
  • SARTOR, M. (2019). Quality Management: Tools, Methods, and Standards. (M. Sartor, & G. Orzes, Dü) Emerald Publishing.
  • SATOTO, A., & NURMANTU, S. (2020). Analysis of Application Design of Balanced Scorecard Method in Institut Ilmu Sosial dan Manajemen STIAMI. Talent Development & Excellence, 12(1), 4505-4521.
  • SAYIN, E., & KOZAK, N. İ. (2010). Strategic Planning and Implementation of Balanced Scorecard in a Software Company. Journal of Humanities and Social Sciences, 7(2), 491-515.
  • SHARMA, D., & SHARMA, U. (2020). Analysis of Balanced Scorecard Usage by Private Companies. Pacific Accounting Review, 32(1), 1-28.
  • TAYLER, W. B. (2010). The Balanced Scorecard as a Strategy-Evaluation Tool: The effects of Implementation Involvement and Causal-Chain Focus. The Accounting Review, 85(3), 1095-1117.
  • USTA, A., & KUBAT, A. (2013). Belediyelerde Performans Yönetimi: Boyutlar ve Ölçüler. Verimlilik Dergisi(3), 19-40.
  • WEIHRICH, H. (1982). The TOWS Matrix: A Tool for Situational Analysis. Long Range Planning, 15(2), 55-66.

Balanced Scorecard, SWOT Analysis and Application in Strategic Management

Yıl 2021, Cilt: 5 Sayı: 3, 1181 - 1193, 30.09.2021
https://doi.org/10.29023/alanyaakademik.818799

Öz

The purpose of this study is to emphasize the importance of performance management in strategic management and to provide information on the use of different tools that take all dimensions of businesses into account. In this context, the Balanced Scorecard and the SWOT analysis method, which helps this study in terms of determining the strategies, have been used and its application has been shown in a business. The strategies of this business were determined based on SWOT analysis and the strategy map of these strategies was drawn. After this study, the metrics and measurement methods related to each strategy were determined and the application was carried out regarding the balanced scorecard. As a result, the company can follow its performance more effectively in all areas determined as a result of this application.

Kaynakça

  • ANASTACIA, M., & KERRIN, M. (2020). Performance Measurementin Emerging Market Social Enterprises using a Balanced Scorecard. Journal of SocialEntrepreneurship, 11(1), 65-87.
  • Balanced Scorecard: Usage Survey. (15 Nisan 2020). https://2g.eu/resources/survey-reports
  • BENKOVA, E., GALLO, P., BALOGOVA, B., & NEMEC, J. (2020). Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance. Sustainablity, 12, 1178-1196.
  • BOCHENEK, M. (2019). Balanced Scorecard in Strategic Management Process. Modern Management Review, XXIV(26), 7-16.
  • BUDI MARTINIA, L. K., & RAKA SUARDANA, I. B. (2019). Company Performance Measurement Applying Balanced Scorecard Approach. International Journal of Social Sciences and Humanities, 3(1), 7-13.
  • CHANDLER, A. D. (1962). Strategy and Structure: Chapters in the History of Industrial Enterprise. Cambridge: M.I.T. Press.
  • DENİZ, U., & ÖZDEMİR, A. İ. (2019). Kurumsal Kaynak Planlaması Sistemlerinin İşletme Performansına Etkisinin Dengeli Kart ile İncelenmesi: Bir Örnek Olay Çalışması. International Congress on Social Sciences (s. 43-52). Ankara: Fiscaeconomia.
  • GENCER, C., & ÇETİN, T. (2011). Kurumsal Performans Karnesi ve Havacılık Sektöründe Bir Uygulama. Savunma Bilgileri Dergisi, 10(2), 105-121.
  • GUMBUS, A., & LUSSIER, R. N. (2006). Entrepreneurs Use a Balanced Scorecard to Translate Strategy into Performance Measures. Journal of Small Business Management, 407-425.
  • GÜRAN, M. C., KAHVECİ, E., & OYMAN, S. (2015). Performans Ölçümünde Dengeli Sonuç Kartı Uygulaması. Verimlilik Dergisi(1), s. 55-85.
  • How to Create a Balanced Scorecard: Nine Steps to Success. (15 Nisan 2020). balancedscorecard.org.
  • KAPLAN, R. S. (2010). Conceptual Foundations of the Balanced Scorecard Working Paper. Working Paper(10-074). Harvard Business School.
  • KAPLAN, R. S., & NORTON, D. P. (1992). The Balanced Scorecard-Measures that Drive Performance. Harvard Business Review, 71-79.
  • KAPLAN, R. S., & NORTON, D. P. (2001). Transforming the Balanced Scorecard from Performance Measurement to Strategic Management. Accounting Horizons, 15(2), 147-160.
  • KAPLAN, R. S., & NORTON, D. P. (2001). Transforming the Balanced Scorecard from Performance Measurement to Strategic Management. Accounting Horizons, 15(2), 147-160.
  • KAPLAN, R. S., & NORTON, D. P. (2007). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review.
  • KORKMAZ, O. (2018). Kurumsal Performans Karnesi Ölçümü: Üçüncü Basamak Sağlık Kurumlarında Bir Uygulama. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 6(6), s. 1051-1061.
  • LAWRIE, G. (2003, May). Linking Corporate and Individual Performance. Management Systems.
  • LAWRIE, G., & COBBOLD, I. (2004). 3rd Generation Balanced Scorecard: Evaluation of Effective Strategic Control Tool. International Journal of Productivity and Performance Management, 53(7), 611-623.
  • LEE, S. F., & ON KO, A. (2000). Building Balanced Scorecard with SWOT Analysis and Implementing : Sun Tzu's the Art of Business Management Strategies on QFD Methodology. Managerial Auditing, 15(1), 68-76.
  • LITVINENKO, I., YADGAROV, B., ALIEY, C., SMIRNOVA, D., & TSOY, E. (2019). Balanced Scorecard as an Effective Management Tool For a Project Oriented Company. Journal of Interdisciplinary Research, 9(2), s. 164-169.
  • MINTZBERG, H., & QUINN, J. B. (1996). The Strategy Process: Concepts, Contexts, Cases. Prentice- Hall.
  • NIVEN, P. R. (2006). Balanced Scorecard Step-By-Step, Maximizing Perfomance and Maintaning Results. John Wiley&Sons.
  • SARTOR, M. (2019). Quality Management: Tools, Methods, and Standards. (M. Sartor, & G. Orzes, Dü) Emerald Publishing.
  • SATOTO, A., & NURMANTU, S. (2020). Analysis of Application Design of Balanced Scorecard Method in Institut Ilmu Sosial dan Manajemen STIAMI. Talent Development & Excellence, 12(1), 4505-4521.
  • SAYIN, E., & KOZAK, N. İ. (2010). Strategic Planning and Implementation of Balanced Scorecard in a Software Company. Journal of Humanities and Social Sciences, 7(2), 491-515.
  • SHARMA, D., & SHARMA, U. (2020). Analysis of Balanced Scorecard Usage by Private Companies. Pacific Accounting Review, 32(1), 1-28.
  • TAYLER, W. B. (2010). The Balanced Scorecard as a Strategy-Evaluation Tool: The effects of Implementation Involvement and Causal-Chain Focus. The Accounting Review, 85(3), 1095-1117.
  • USTA, A., & KUBAT, A. (2013). Belediyelerde Performans Yönetimi: Boyutlar ve Ölçüler. Verimlilik Dergisi(3), 19-40.
  • WEIHRICH, H. (1982). The TOWS Matrix: A Tool for Situational Analysis. Long Range Planning, 15(2), 55-66.
Toplam 30 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Doğan Yıldız 0000-0002-0946-7251

Yayımlanma Tarihi 30 Eylül 2021
Kabul Tarihi 5 Temmuz 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 5 Sayı: 3

Kaynak Göster

APA Yıldız, D. (2021). Stratejik Yönetimde Dengeli Başarı Kartı, SWOT Analizi ve Uygulaması. Alanya Akademik Bakış, 5(3), 1181-1193. https://doi.org/10.29023/alanyaakademik.818799