Turizmde Destinasyon Çekim Unsuru Olarak Arkeolojik Alanlar: Diyarbakır Zerzevan Kalesi Üzerine Bir Vaka Analizi

Öz

Bu çalışmanın amacı, arkeolojik miras alanlarının turizmde destinasyon çekim gücü oluşturmadaki rolünü incelemek ve bu bağlamda Diyarbakır’da yer alan Zerzevan Kalesi örneği üzerinden değerlendirmektir. Araştırmada nitel yöntem benimsenmiş, veri toplama sürecinde doküman analizi ve gözlem teknikleri kullanılmıştır. Çalışma vaka analizi çerçevesinde kurgulanmış ve veriler betimsel analiz yöntemiyle değerlendirilmiştir. Bulgular, alanın tarihsel derinlik, özgünlük ve otantiklik özellikleri sayesinde önemli bir destinasyon çekim unsuru olduğunu göstermektedir. Roma dönemine ait yapılar ve Mithras Tapınağı, turistik çekiciliği artıran temel unsurlar arasında yer almaktadır. Ayrıca destinasyon çekiciliğinin yalnızca fiziksel değil, deneyimsel ve algısal boyutlar içerdiği belirlenmiştir. Bununla birlikte, alanın turizm potansiyelinin altyapı, tanıtım ve ziyaretçi yönetimi açısından tam olarak değerlendirilemediği tespit edilmiştir. Sonuç olarak, arkeolojik miras alanlarının sürdürülebilir yönetim ve etkin tanıtım stratejileri ile turizme önemli katkılar sağlayabileceği ortaya konulmaktadır.

Anahtar Kelimeler

• Turizm
• Destinasyon Çekiciliği
• Kültürel Miras
• Arkeoturizm
• Vaka Analizi
• Zerzevan Kalesi

Archaeological Sites as Destination Attraction Elements in Tourism: A Case Analysis of Zerzevan Castle in Diyarbakır

Öz

The aim of this study is to examine the role of archaeological heritage sites as destination attractions in tourism and to evaluate this role through the case of Zerzevan Kalesi. A qualitative research approach was adopted, and document analysis and observation techniques were used for data collection. The study was designed within the framework of a case study, and the data were analyzed using descriptive analysis. The findings indicate that the site constitutes a significant destination attraction due to its historical depth, uniqueness, and authenticity. Roman-period structures and the Mithras Temple are among the key elements enhancing its touristic appeal. In addition, destination attractiveness is not limited to physical features but also includes experiential and perceptual dimensions. However, the tourism potential of the site has not been fully utilized due to limitations in infrastructure, promotion, and visitor management. Consequently, effective management and sustainable planning are essential for enhancing its tourism value.

Anahtar Kelimeler

• Tourism
• Destination Attractiveness
• Cultural Heritage
• Archaeotourism
• Case Study
• Zerzevan Castle

Kaynakça

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