The Effect of Health Consciousness, Environmental Consciousness and Organic Food Knowledge on Intention to Purchase through Attitudes toward Organic Food

Öz

In this study, a model was designed to determine the effect of consumers' perceptions of health and environmental consciousness and organic food knowledge on purchasing intentions for organic products. For this purpose, a statistical test of the proposed models and hypotheses was carried out through field data obtained from a sample of university students. The proposed model supports research hypotheses in the direction of structural regression analysis results. Health consciousness, environmental awareness and organic food knowledge were found to have a direct impact on the attitude towards organic food. Organic food knowledge is most effective for the attitudes of consumers to organic foods. It is determined that the attitude has a direct and significant influence on the intention to purchase.

Anahtar Kelimeler

• Organic food,health consciousness,environmental consciousness,organic food knowledge,attitude,purchase intention

Sağlık Bilinci, Çevre Bilinci ve Organik Gıda Bilgisinin Satın Alma Niyetine Organik Gıdalara Yönelik Tutum Aracılığıyla Etkisi

Öz

Bu çalışmada organik ürünlere yönelik tüketicilerin sağlık ve çevre bilinci ile organik gıda bilgisinin, tutumları aracılığıyla satın alma niyetlerine etkisini belirleyen bir model test edilmiştir. Bu amaçla üniversite öğrencilerinden oluşturulan bir örneklemden elde edilen saha verisi aracılığıyla öne sürülen model ve hipotezlerinin istatistiki testi gerçekleştirilmiştir. Önerilen modele uygulanan yapısal regresyon analizi sonuçları doğrultusunda araştırma hipotezlerine destek bulunmuştur. Sağlık bilinci, çevre bilinci ve organik gıda bilgisinin, organik gıdalara yönelik tutumu doğrudan etkilediğine yönelik araştırma örneklemi çerçevesinde bulgulara ulaşılmıştır. Araştırma kapsamında organik gıdalara yönelik tutuma en fazla etkiyi organik gıda bilgisinin yaptığı görülmüştür. Tutumun ise satın alma niyetine doğrudan ve önemli bir etkisi olduğu belirlenmiştir. 

Anahtar Kelimeler

• Organik gıda,sağlık bilinci,çevre bilinci,organik gıda bilgisi,tutum,satın alma niyeti

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