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AUTHENTICITY PERCEPTION CUSTOMER SATISFACTION, DESTINATION THE EFFECT OF IMAGE ON BEHAVIORAL INTENTION: THE EXAMPLE OF IZMİR THE HISTORICAL CITY OF BIRGI

Yıl 2022, Cilt: 24 Sayı: 4 , 1771 - 1800 , 26.12.2022

Erdem Baydeniz , Berkan Başar , Üzeyir Kement , Seden Doğan

https://doi.org/10.16953/deusosbil.1191833
https://izlik.org/JA94ZS82HY

Öz

The aim of this study is to determine the effect of authenticity perception, customer satisfaction and destination image on behavioral intention. The population of the research consists of tourists visiting Birgihistorical city of Izmir province. In the study, 401 questionnaires were collected with typical case sampling, one of the purposeful sampling methods, between 02 June and 25 September 2022. In the research, SmartPLS statistical program was used to test the hypotheses, and the structural equation model was used in the analysis of the data. In this context, it has been determined that the structural authenticity perceptions of the tourists participating in the research have no effect on customer satisfaction, but that structural authenticity has a positive effect on the destination image. It has been determined that objective and existential authenticity have a positive effect on both customer satisfaction and destination image. It has been concluded that customer satisfaction and destination image have a positive effect on behavioral intention. In addition, recommendations were developed in line with the results of the research.

Anahtar Kelimeler

Authenticity Perception Customer Satisfaction Destination Image Behavioral Intention Birgi.

Kaynakça

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OTANTİKLİK ALGISI MÜŞTERİ TATMİNİ VE DESTİNASYON İMAJININ DAVRANIŞSAL NİYET ÜZERİNDEKİ ETKİSİ: İZMİR BİRGİ TARİHİ KENTİ ÖRNEĞİ

Yıl 2022, Cilt: 24 Sayı: 4 , 1771 - 1800 , 26.12.2022

Erdem Baydeniz , Berkan Başar , Üzeyir Kement , Seden Doğan

https://doi.org/10.16953/deusosbil.1191833
https://izlik.org/JA94ZS82HY

Öz

Bu çalışmanın amacı, otantiklik algısı, müşteri tatmini ve destinasyon imajının davranışsal niyete etkisinin incelenmesidir. Araştırmanın evrenini İzmir ilinin Birgitarihi kentini ziyaret eden turistler oluşturmaktadır. Araştırmada 02 Haziran-25Eylül 2022 tarihleri arasında amaçlı örnekleme yöntemlerinden ölçüt örneklemesi ile 401anket toplanmıştır. Araştırmada hipotezlerin test edilmesi için SmartPLSistatistik programı kullanılmış olup, hipotez testi aşamasında yapısal eşitlik modelinden faydalanılmıştır. Bu kapsamda araştırmaya katılan turistlerin yapısal otantiklik algılarının müşteri tatmini üzerinde etkisinin olmadığı fakat yapısal otantikliğin destinasyon imajı üzerinde pozitif yönde anlamlı bir etkisinin olduğu belirlenmiştir. Nesnel ve varoluşsal otantikliğin hem müşteri tatmini hem de destinasyon imajı üzerinde pozitif yönde anlamlı bir etkisinin olduğu sonucuna ulaşılmıştır. Müşteri tatmini ve destinasyon imajının ise davranışsal niyet üzerinde pozitif yönde anlamlı bir etkisinin olduğu tespit edilmiştir. Ayrıca araştırmanın sonuçları doğrultusunda öneriler geliştirilmiştir.

Anahtar Kelimeler

Otantiklik Algısı Müşteri Tatmini Destinasyon İmajı Davranışsal Niyet Birgi

Kaynakça

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  • Ahmed, Z. U. (1991). The influence of the components of a State's tourist image on product positioning strategy. Tourism Management, 12(4), 331-340.
  • Altunel, M. C. &Koçak, Ö. E. (2017). The roles of subjective vitality, involvement, experience quality, and satisfaction in tourists’ behavioral intentions.European Journal of Tourism Research,16(1), 233-251.
  • Andreu, L., Bigne, J. E., &Cooper, C. (2000).Projected and perceived image of Spain as a tourist destination for British travellers. Journal of Travel and Tourism Marketing, 9(4), 47-67.
  • Anwar, I., Thoudam, P., &Saleem, I. (2022).Role of entrepreneurial education in shaping entrepreneurial intention among university students: Testing the hypotheses using mediation and moderation approach. Journal of Education for Business, 97(1), 8-20.
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  • Krösbacher, C. &Mazanec, J. A. (2010). Perceived authenticity and the museum experience, Ed: J. A. Mazanecve K. W. Wöber, Analyzing International City Tourism, 227-241.
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  • Leite, N., &Graburn, N. (2009).Anthropological interventions in tourism studies. The SAGE Handbook of Tourism Studies, London: 35-64.
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  • Lien, C. H., Wen, M. J. &Wu, C. C. (2011). Investigating the relationships among e-service quality, perceived value, satisfaction, and behavioral intentions in Taiwanese online shopping.Asia Pacific Management Review, 16(3), 211-223.
  • Lin, L. P. (2017). Industrial tourists’ behavioral intention toward slow travel in Taiwan.Journal of Sustainable Tourism, 25(3), 379-396.
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  • Perugini, M., &Bagozzi, R. P. (2001). The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour. British Journal of Social Psychology, 40(1), 79-98.
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  • Rodríguez-López, M. E., del Barrio-García, S., &Alcántara-Pilar, J. M. (2020). Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type. International Journal of Contemporary Hospitality Management, 32(2), 815-833.
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  • Uğur, İ.,& Dönmez, Y. (2021). Somut kültürel miras alanlarının turistik çekicilik açısından değerlendirilmesi: Birgi örneği. Journal of Academic Tourism Studies, 2(2), 54-67.
  • UNESCO. (2013). Birleşmiş Milletler Eğitim, Bilim ve Kültür Kurumu, Operasyonel Rehberlik (OperationalGuidelines) Bildirisi, (http://www.unesco.org.tr/Pages/184/19). Erişim Tarihi (13.06.2022).
  • Ural, A. &Kılıç, İ. (2006). Bilimsel araştırma süreci ve SPSS ile veri analizi.Ankara: Detay Yayıncılık.
  • Wang, C. Y., &Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829-843.
  • Wang, J., &Ritchie, B. W. (2012). Understanding accommodation managers crisis planning intention: An application of the theory of planned behaviour. Tourism Management, 33(5), 1057-106.
  • Wang, N. (1999). Rethinking authenticity in tourism experience.Annals of Tourism Research,26(2) 349-370.
  • Wong, K. K. K., (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.
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  • Zhao, X., Lynch Jr, J. G., &Chen, Q. (2010).Reconsidering Baron and Kenny: Myths and truths about mediation analysis.Journal of consumer research, 37(2), 197-206.
Toplam 116 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Erdem Baydeniz 0000-0003-1003-0521

Berkan Başar 0000-0001-7516-9474

Üzeyir Kement 0000-0002-3190-9079

Seden Doğan 0000-0001-8547-7702

Gönderilme Tarihi 19 Ekim 2022
Yayımlanma Tarihi 26 Aralık 2022
DOI https://doi.org/10.16953/deusosbil.1191833
IZ https://izlik.org/JA94ZS82HY
Yayımlandığı Sayı Yıl 2022 Cilt: 24 Sayı: 4

Kaynak Göster

APA Baydeniz, E., Başar, B., Kement, Ü., & Doğan, S. (2022). OTANTİKLİK ALGISI MÜŞTERİ TATMİNİ VE DESTİNASYON İMAJININ DAVRANIŞSAL NİYET ÜZERİNDEKİ ETKİSİ: İZMİR BİRGİ TARİHİ KENTİ ÖRNEĞİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 24(4), 1771-1800. https://doi.org/10.16953/deusosbil.1191833

Cited By

Birgi’nin Metalaşmamasına Yönelik Çözüm Önerileri Kapsamında Yerel Halkın Bakış Açısı
MANAS Sosyal Araştırmalar Dergisi
https://doi.org/10.33206/mjss.1654919

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Aile Yılı Özel Sayısı Çağrısı
Sayı Editörü
Prof. Dr. NEBİYE KONUK KANDEMİR

Sevgili Araştırmacılar ve Değerli Yazarlar,
Aile, toplumun temel yapı taşıdır ve bireylerin gelişimi ile sosyal yaşamın şekillenmesinde kritik bir rol oynamaktadır. Aile yapıları ve dinamikleri, tarihsel, kültürel ve toplumsal faktörlerle şekillenirken, bu faktörlerin aile içerisinde yaşanan sorunları, ilişkileri ve güç dengelerini nasıl etkilediği büyük bir önem taşımaktadır. 2025 yılı "Aile Yılı" olarak ilan edilmesi, aile olgusunun daha geniş bir perspektiften ele alınmasını ve bu konudaki farkındalığın artırılmasını hedeflemektedir.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, "Cilt: 28 Sayı: Özel Sayı" olarak 2026 yılında yayımlanacak olan Aile Yılı Özel Sayısı'na yönelik makale çağrısında bulunmaktadır. Bu özel sayı, aile yapılarını, rollerini ve dinamiklerini inceleyen çalışmalara ev sahipliği yapmayı hedeflemektedir.
Aile ile ilgili çalışmalara olan ihtiyaç, yalnızca bireysel düzeyde değil, toplumsal düzeyde de açıktır. Son yıllarda, aile içi ilişkilerin sağlıklı bir şekilde sürdürülmesi, toplumsal cinsiyet eşitliği, kadın hakları, çocuk sağlığı ve eğitim gibi konular ön plana çıkmış, bu konularda yapılacak bilimsel araştırmaların önemi artmıştır. Aile Yılı Özel Sayısı'nın hazırlanması, bu kritik meselelerin sistematik bir biçimde incelenmesine ve topluma duyurulmasına olanak sağlayacaktır.
Bu özel sayı, aile dinamiklerini, ilişkilerini ve sorunlarını derinlemesine inceleyen, özgün ve yenilikçi çalışmaları bir araya getirerek, alanında önemli bir kaynak oluşturmayı hedeflemektedir. Ayrıca, uzmanların görüşleri ve çeşitli disiplinlerden gelen katkılar sayesinde, aile kavramına dair güncel bakış açıları sunulacak, toplumsal fayda sağlanacaktır.
Aşağıda, özel sayıda kabul edilebilecek (ama bunlarla sınırlı olmayan) güncellenmiş konular listesi yer almaktadır:

• Aile Yapıları ve Değişimi
• Geleneksel ve Modern Aile Rolleri
• Aile İçi İletişim ve İlişkiler
• Ailedeki Psiko-Sosyal Dinamikler
• Aile İlişkilerinde Kültürel Farklılıklar
• Evlilik ve Boşanma Dinamikleri
• Aile ve Çocuk Gelişimi
• Ebeveynlik Stilleri ve Çocuk Üzerindeki Etkileri
• Aile Ekonomisi ve Sosyal Politika
• Aileyi Etkileyen Toplumsal Değişimler
• Aile ve Eğitim İlişkisi
• Ailede Şiddet ve Koruma Mekanizmaları
• Aile İçi Sağlık ve Refah
• Kadınların Aile İçindeki Rolü ve Değişen Dinamikleri
• Kadın Hakları ve Aile İlişkileri
• Kadının Aile Üyeleriyle İlişkileri ve Güç Dinamikleri
• Ailede Cinsiyet Eşitliği
İki bağımsız anonim hakem tarafından değerlendirmeden geçecek makaleler, kabul edilmesi halinde, Aralık 2026'da yayımlanacak özel sayımızda yer alacaktır. Gelecek sayıların dolmuş olması ve süreçte makale yoğunluğunun bulunması nedeniyle dergimiz, özel sayı dışında makale kabulüne kapalıdır. Özel sayı dışında dergimize gönderilen makaleler iade edilecektir.
Saygılarımızla