THE IMPORTANCE OF INFODEMIC LITERACY AND AN ARGUMENTATIVE APPROACH ON ITS ROLE IN OUTBREAK COMMUNICATION MANAGEMENT

Öz

Recent history has witnessed a major infodemic characterized by an overflow of information, some of which is accurate and some is false, that emerged during a pandemic and rapidly spread across digital and physical environments, making it difficult for people to access reliable sources of information when needed. To effectively combat infodemic, individuals need to have a range of competencies and skills such as health literacy, media literacy and science literacy. "Infodemic literacy", which refers to a mixed level of competence that includes different literacy skills, has a scope to respond to this requirement. The concept of infodemic literacy is very new, and the literature on this concept is still not diverse. Therefore, this study aims to explain the importance of infodemic literacy in the context of past literature on the benefits of other literacy competencies it is based on; it also seeks to discuss the individual and societal contributions that infodemic literacy can offer to epidemic management and communication processes. Applying the argumentative research method, the article concludes that infodemic literacy plays important roles in controlling outbreaks, protecting and promoting health, combating psychological difficulties, discrimination and stigmatization during outbreak processes, developing individual and social resilience, protecting against information irregularities, accessing accurate information sources, confirming information, increasing social mobilization and community participation. This study is the first to discuss the importance of infodemic literacy, a concept newly introduced to the literature. The significance and originality of this article are highlighted because it will serve as a foundation for future research on infodemic literacy.

Anahtar Kelimeler

• Infodemic
• Infodemic Literacy
• Outbreak Management
• Outbreak Communication

İNFODEMİ OKURYAZARLIĞININ ÖNEMİ VE SALGIN İLETİŞİMİ YÖNETİMİNDEKİ ROLÜ ÜZERİNE ARGÜMANTATİF BİR YAKLAŞIM

Öz

Yakın geçmiş, bir salgın sırasında ortaya çıkan, dijital ve fiziksel ortamlarda hızla yayılarak insanların ihtiyaç duyduğunda güvenilir bilgi kaynaklarına erişimini zorlaştıran, bazıları doğru, bazıları ise yanlış içeriklerden oluşan bilgi bolluğu olarak ifade edilen büyük bir infodemiye tanık olmuştur. İnfodemiyle etkin bir şekilde mücadele edebilmek için bireylerin, sağlık okuryazarlığı, medya okuryazarlığı ve bilim okuryazarlığı gibi bir dizi yeterliliğe sahip olması gerektiği vurgulanmaktadır. Belirtilen okuryazarlık becerilerini ve daha fazlasını içeren karma bir yeterlilik düzeyini ifade eden “infodemi okuryazarlığı” ise belirtilen bu gerekliliğe cevap verecek bütüncül bir kapsama sahiptir. İnfodemi okuryazarlığı kavramı çok yenidir ve bu kavrama dair literatür henüz çeşitlenmemiştir. Bu nedenle bu çalışma infodemi okuryazarlığının önemini, temel aldığı diğer okuryazarlık yeterliliklerinin faydalarına yönelik geçmiş literatür bağlamında açıklamayı amaçlamakta; infodemi okuryazarlığının salgın yönetimi ve salgın iletişimi sürecine sunabileceği bireysel ve toplumsal katkıyı tartışmayı hedeflemektedir. Argümantatif araştırma metodunun uygulandığı çalışmada sonuç olarak, infodemi okuryazarlığının salgınları kontrol altına almada, sağlığın korunması ve geliştirilmesinde, salgın süreçlerinde psikolojik zorluklarla, ayrımcılıkla ve damgalama ile mücadele etmede, bireysel ve sosyal dayanıklılığın geliştirilmesinde, bilgi düzensizliklerinden korunmada, doğru bilgi kaynaklarına ulaşmada, bilgiyi teyit etmede, sosyal mobilizasyon ve topluluk katılımının artırılmasında önemli roller üstlendiği çıkarımına varılmaktadır. Bu çalışma, literatüre yeni kazandırılan bir kavram olan infodemi okuryazarlığının önemini tartışan ilk çalışmadır. İnfodemi okuryazarlığı ile ilgili gelecekte yapılacak olan çalışmalara temel sağlayacak olması bu makalenin önemini ve özgünlüğünü ortaya koymaktadır.

Anahtar Kelimeler

• İnfodemi
• İnfodemi Okuryazarlığı
• Salgın Yönetimi
• Salgın İletişimi.

Kaynakça

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