THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION, ABSORPTIVE CAPACITY AND FIRM PERFORMANCE

Öz

The rapid change and increasing information in the market require firms to adapt to this situation in order to be successful. In the face of rapid change, firms need to identify market opportunities and make the most of them. Giving importance to entrepreneurship and having a strategic stance in this direction is a key factor for firms to stand out in change environments. On the other hand, in the face of increasing information, it is important to acquire useful information and use it for the benefit of the firm. Therefore, the ability of firms to realize the value of information and manage it in the best way stands out as another determining factor for success. The aim of this study is to examine the relationships between entrepreneurial orientation, absorptive capacity and firm performance. In this context, data were collected from 198 middle and senior managers working in companies operating in Kocaeli using the survey method and the collected data were tested with the structural equation model. According to the results of the research, it has been determined that entrepreneurial orientation is positively related to both absorptive capacity and firm performance. In addition, it was concluded that there is a positive relationship between absorptive capacity and firm performance.

Anahtar Kelimeler

• Entrepreneurial Orientation
• Absorptive Capacity
• Firm Performance

GİRİŞİMSEL YÖNELİM, ÖZÜMSEME KAPASİTESİ VE FİRMA PERFORMANSI ARASINDAKİ İLİŞKİ

Öz

Pazardaki hızlı değişim ve artan bilgi, firmaların başarılı olmak için bu duruma ayak uydurmalarını gerektirmektedir. Hızlı değişim karşısında firmalar, pazar fırsatlarını tespit etmeli ve bunları en iyi şekilde değerlendirmelidir. Girişimciliğe önem verip, bu doğrultuda bir stratejik duruşa sahip olmak firmaların değişim ortamlarında öne çıkması açısından kilit bir faktördür. Diğer yandan artan bilgi karşısında, faydalı bilginin edinilip firma yararına kullanılması önem arz etmektedir. Dolayısıyla firmaların bilginin değerini fark edip, onu en iyi şekilde yönetmelerini sağlayan yetenekleri başarı için belirleyici bir diğer faktör olarak öne çıkmaktadır. Bu çalışmanın amacı, girişimsel yönelim, özümseme kapasitesi ve firma performansı arasındaki ilişkileri incelemektir. Bu kapsamda, Kocaeli’nde faaliyet gösteren firmalarda çalışan 198 orta ve üst düzey yöneticiden anket yöntemi kullanılarak veri toplanmıştır ve toplanan veriler yapısal eşitlik modeli ile test edilmiştir. Araştırma sonuçlarına göre, girişimsel yönelimin hem özümseme kapasitesi ile hem de firma performansı ile pozitif ilişkili olduğu tespit edilmiştir. Ayrıca özümseme kapasitesi ile firma performansının arasında pozitif bir ilişki olduğu sonucuna varılmıştır.

Anahtar Kelimeler

• Girişimsel Yönelim
• Özümseme Kapasitesi
• Firma Performansı

Kaynakça

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