YAPAY ZEKÂ UFKUNDA SEYİR: YENİ DÜZLEMDE MESLEKLERİ, İŞLERİ VE İŞ STRATEJİLERİNİ DÖNÜŞTÜRMEK

Öz

Bu çalışma, Endüstri 4.0 devrimi çerçevesinde yapay zekânın (YZ) meslekler, istihdam yapıları ve iş stratejileri üzerindeki dönüştürücü etkilerini araştırmaktadır. Nitel bir araştırma tasarımı benimsenerek, gelecekteki iş gücü dönüşümünün YZ sistemleri tarafından nasıl kavramsallaştırıldığını incelemek amacıyla gelişmiş sohbet botları (ChatGPT, Bing ve Gemini) ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. MAXQDA 12 yazılımıyla desteklenen içerik analizi sonucunda; rutin görevlerin otomasyonu, YZ tabanlı yeni mesleklerin yükselişi ve insanlara özgü bilişsel ve duygusal becerilerin artan önemi gibi ortak temalar belirlenmiştir. YZ yanıtları bilinç ya da niyet içermese de, eğitildikleri veri kümeleri doğrultusunda şekillenen söylemsel çıktılar olarak yorumlanmış ve toplumsal-teknolojik eğilimlere dair anlamlı içgörüler sunmuştur. Bulgular, mevcut iş süreçleri ve meslek yapılarında önemli değişimlere işaret etmekte; bazı rollerin yok olacağını, bazı yeni rollerin ise dijital yetkinliklere bağlı olarak öne çıkacağını göstermektedir. Bunun yanında çalışma; bireyler, örgütler ve politika yapıcılar için uygulanabilir stratejiler önererek işin değişen doğasına uyum sağlama yollarını sunmaktadır. YZ’yi yalnızca bir teknoloji değil, aynı zamanda yapılandırılmış öngörülerin kaynağı olarak konumlandırarak literatüre yöntemsel ve epistemolojik açıdan özgün bir katkı sağlamaktadır.

Anahtar Kelimeler

• Yapay Zekâ
• İnsan Bilgisayar Etkileşimi
• Nörolinguistik Programlama
• Chatbotlar
• Teknolojik Gelişmeler

NAVIGATING THE ARTIFICIAL INTELLIGENCE HORIZON: TRANSFORMING PROFESSIONS, JOBS, AND BUSINESS STRATEGIES IN THE NEW FRONTIER

Öz

This study explores the transformative impact of artificial intelligence (AI) on professions, employment structures, and business strategies within the framework of the Industry 4.0 revolution. Employing a qualitative research design, it gathers insights through semi-structured interviews with advanced AI chatbots (ChatGPT, Bing, and Gemini) to investigate how these systems conceptualize future labor transformations. The data, analyzed using content analysis with MAXQDA 12, reveal a shared narrative around the automation of routine tasks, the rise of AI-driven roles, and the increasing value of uniquely human cognitive and emotional skills. While AI responses do not reflect consciousness or intention, they are interpreted as discursive outputs shaped by their training data, providing meaningful perspectives on dominant societal and technological narratives. The findings point to significant shifts in business processes and professional landscapes, highlighting both disappearing and emerging roles shaped by digital competencies. Besides, the study concludes with practical recommendations for individuals, organizations, and policymakers, offering strategies for navigating the evolving nature of work. By positioning AI not merely as a technological tool but as a source of structured foresight, this research contributes a novel methodological and epistemological perspective, distinguishing itself from existing literature through its AI-centered approach to anticipating the future of work.

Anahtar Kelimeler

• Artificial Intelligence
• Human Computer Interaction
• Neuro-Linguistic Programming
• Chatbots
• Technological Developments

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