Yıl 2019, Cilt 18 , Sayı 71, Sayfalar 1409 - 1428 2019-07-15

ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

THE MEDIATING ROLE OF THE PRODUCT QUALITY IN THE EFFECT OF PRODUCT INNOVATION APPLICATIONS ON PRODUCT MARKET PERFORMANCE

Bülent YILDIZ [1] , Mehmet SEYHAN [2]


Günümüz rekabet ortamında imalat firmaları pazardaki ürünlerinin performansını artırabilmek için ürün inovasyonu uygulamaları ile ürün kalitesine gerekli önemi vermelidir. Gerek yeni ürün geliştirme faaliyetleri, gerekse mevcut ürünlerde yapılacak yenilikler ve ürün kalitesindeki iyileştirmeler pazar rekabeti için hayati önem taşımaktadır. Bu çalışmada ürün inovasyonu uygulamalarının pazar performansı üzerindeki etkisinde ürün kalitesinin aracılık rolü araştırılmıştır. Bu amaçla Gaziantep’de faaliyet göstermekte olan 129 imalat firmasından anket ile toplanan veriler analiz edilmiştir. Yapısal eşitlik modelinin analizi neticesinde ürün inovasyon uygulamalarının ürün pazar performansı ile ürün kalitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ürün kalitesinin de ürün pazar performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Ayrıca ürün inovasyon uygulamalarının ürün pazar performansı üzerindeki etkisinde ürün kalitesinin kısmi aracılık rolü bulunduğu bulgusu elde edilmiştir. 

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Birincil Dil tr
Konular İşletme
Yayımlanma Tarihi Yaz
Bölüm Makaleler
Yazarlar

Orcid: 0000-0002-5368-2805
Yazar: Bülent YILDIZ (Sorumlu Yazar)
Ülke: Turkey


Orcid: 0000-0002-7943-4543
Yazar: Mehmet SEYHAN
Kurum: GAZİANTEP ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 15 Temmuz 2019

Bibtex @araştırma makalesi { esosder525913, journal = {Elektronik Sosyal Bilimler Dergisi}, issn = {1304-0278}, address = {}, publisher = {Özel Akademi}, year = {2019}, volume = {18}, pages = {1409 - 1428}, doi = {10.17755/esosder.525913}, title = {ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ}, key = {cite}, author = {YILDIZ, Bülent and SEYHAN, Mehmet} }
APA YILDIZ, B , SEYHAN, M . (2019). ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi , 18 (71) , 1409-1428 . DOI: 10.17755/esosder.525913
MLA YILDIZ, B , SEYHAN, M . "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ". Elektronik Sosyal Bilimler Dergisi 18 (2019 ): 1409-1428 <https://dergipark.org.tr/tr/pub/esosder/issue/46916/525913>
Chicago YILDIZ, B , SEYHAN, M . "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ". Elektronik Sosyal Bilimler Dergisi 18 (2019 ): 1409-1428
RIS TY - JOUR T1 - ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ AU - Bülent YILDIZ , Mehmet SEYHAN Y1 - 2019 PY - 2019 N1 - doi: 10.17755/esosder.525913 DO - 10.17755/esosder.525913 T2 - Elektronik Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 1409 EP - 1428 VL - 18 IS - 71 SN - 1304-0278- M3 - doi: 10.17755/esosder.525913 UR - https://doi.org/10.17755/esosder.525913 Y2 - 2019 ER -
EndNote %0 Elektronik Sosyal Bilimler Dergisi ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ %A Bülent YILDIZ , Mehmet SEYHAN %T ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ %D 2019 %J Elektronik Sosyal Bilimler Dergisi %P 1304-0278- %V 18 %N 71 %R doi: 10.17755/esosder.525913 %U 10.17755/esosder.525913
ISNAD YILDIZ, Bülent , SEYHAN, Mehmet . "ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ". Elektronik Sosyal Bilimler Dergisi 18 / 71 (Temmuz 2019): 1409-1428 . https://doi.org/10.17755/esosder.525913
AMA YILDIZ B , SEYHAN M . ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi. 2019; 18(71): 1409-1428.
Vancouver YILDIZ B , SEYHAN M . ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi. 2019; 18(71): 1428-1409.