Öz

In this study, the value chain of the bus industry was determined by conducting case study on an enterprise in the manufacturing industry. Structured questions were interviewed with 20 company executives and detailed information about the company was obtained through observation and data diversification method. The strengths and weaknesses of the company are identified with opportunities and threats. By value chain analysis method, the main value chain of bus enterprise starts with petroleum and iron ore; raw materials as plastic, rubber, iron, steel and metal progress towards production are shipped to system suppliers with plastic, metal and electronic parts and from producers to producers, it has been found that there is a flow from the manufacturer to the seller and the ultimate consumer. In the case of the bus enterprise which is the subject of this study; procurement logistics, operation, shipment logistics, marketing and sales, and service are the main activities in the bus operation value chain. Supply, security, technology development, comfort, human resources management and operational infrastructure are defined as support activities. As a result of this flow, profit margins and competitive power are emerging. 

Anahtar Kelimeler

• Value chain analysis,kaizen approach,genchi genbutsu technique,bus industry

OTOBÜS SEKTÖRÜNÜN DEĞER ZİNCİRİ ANALİZİNE YÖNELİK NİTEL BİR ARAŞTIRMA: ÜRETİM İŞLETMESİ ÖRNEĞİ

Öz

Bu çalışmada otobüs sektörünün değer zinciri, üretim sektöründe bir işletme üzerinde vaka çalışma yapılarak belirlenmiştir. Yapılandırılmış sorularla 20 şirket yetkilisi ile mülakat yapılmış, gözlem ve veri çeşitleme yöntemi ile şirket hakkında detaylı bilgiler edinilmiştir. Şirketin güçlü ve zayıf yönleri ile fırsat ve tehditler belirlenmiştir. Değer zinciri analiz yöntemi ile otobüs işletmesinin temel değer zincirinin petrol ve demir cevheri ile başladığı, plastik ve kauçuk, demir, çelik ve metal ile bu hammaddelerin üretime doğru ilerlediği, plastik, metal ve elektronik parçaların sistem tedarikçilerine sevk edildiği, üretimle birlikte imalatçılardan satıcılara ve nihai tüketiciye doğru bir akış gerçekleştiği tespit edilmiştir. Çalışmaya konu otobüs işletmesi örneğinde tedarik lojistiği, operasyon, sevkiyat lojistiği, pazarlama ve satış ile hizmet otobüs işletmesi değer zincirinde temel faaliyetler olarak ortaya konulmuştur. Tedarik, güvenlik, teknoloji geliştirme, konfor, insan kaynakları yönetimi ve işletme altyapısı ise destek sağlama faaliyetleri olarak belirlenmiştir. Bu akış sonucunda kar marjı ve rekabet gücü ortaya çıkmaktadır.

Anahtar Kelimeler

• Değer zinciri analizi,kaizen yaklaşımı,git- gör- uygula tekniği,otobüs sektörü

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