MOBILE APPLICATION ACCEPTANCE MODEL: A SCALE DEVELOPMENT STUDY

Öz

Since 1970s, the development and changes in technology have influenced social structures, and the information and communication technologies have become indispensable to society. When the socio-psychological factors behind the adoption of these tools are emerged, one will be able to develop favorable technological inventions, in a form which will be accepted rapidly by community. In this context, determining the reasons behind the rapid penetration of information and communication technologies in society is an important research area for scientists as well as practitioners.

This study examines the diffusion paradigm in the case of mobile applications, which has a major share in change of today’s societies’ lives and communication habits, through the research data obtained from 1654 college students. In the research, variables from Technology Acceptance Model, Uses and Gratifications Theory and Theory of Planned Behavior are included in Mobile Application Acceptance Model. Consequently, a reliable and valid mobile application acceptance scale, which is based on the Mobile Application Acceptance Model, is developed.

Anahtar Kelimeler

• Mobile application,technology acceptance,Technology Acceptance Model,mobile application scale,scale development and refinement

MOBİL UYGULAMA KABUL MODELİ: BİR ÖLÇEK GELİŞTİRME ÇALIŞMASI

Öz

1970’li yıllardan itibaren teknolojinin beraberinde getirdiği gelişim ve değişim toplumsal yapıları etkilemiş, bununla birlikte bilgi ve iletişim teknolojileri, toplumun ve bireyin vazgeçilmezi haline gelmiştir. Toplumun bu araçları benimsemesinin arkasında yatan sosyo-psikolojik faktörler ortaya çıkartıldığında, yaşam biçimlerine yön verecek teknolojik icatların toplum tarafından daha hızlı kabul görecek bir formda geliştirilmesi de mümkün olacaktır. Bu süreçte bilgi ve iletişim teknolojilerinin topluma hızlı nüfuzunun arkasında yatan sebepler bilim insanları ve uygulamacılar için önemi gün geçtikçe artan bir araştırma konusu olmuştur. Bu çalışma, yayılım paradigmasını (diffusion paradigm) günümüz toplumlarının yaşam ve iletişim alışkanlıklarının değişiminde büyük paya sahip olan mobil uygulamalar çerçevesinde, 1654 üniversite öğrencisi katılımcıdan elde edilen veriler değerlendirmektedir. Bu araştırmada geliştirilen Mobil Uygulama Kabul Modelinde, Kullanımlar ve Doyumlar Yaklaşımı, Planlı Davranış Teorisi ve Teknoloji Kabul Modelinde kullanılan değişkenler entegre edilmiştir. Çalışmanın neticesinde Mobil Uygulama Kabul Modelini temel alan geçerliği ve güvenirliği yüksek bir mobil uygulama kabul ölçeği geliştirilmiştir.

Anahtar Kelimeler

• Mobil uygulama,teknoloji kabul,Teknoloji Kabul Modeli mobil uygulama ölçeği,ölçek geliştirme

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