MOBILE APPLICATION ACCEPTANCE MODEL: A SCALE DEVELOPMENT STUDY

Yıl 2016, Cilt: 34 Sayı: 4, 97 - 126, 31.12.2016

Naciye Güliz Uğur Aykut Hamit Turan

https://doi.org/10.17065/huniibf.310526

Cited By: 12

Öz

Since 1970s, the development
and changes in technology have influenced social structures, and the information
and communication technologies have become indispensable to society. When the
socio-psychological factors behind the adoption of these tools are emerged, one
will be able to develop favorable technological inventions, in a form which
will be accepted rapidly by community. In this context, determining the reasons
behind the rapid penetration of information and communication technologies in
society is an important research area for scientists as well as practitioners.

This study examines the
diffusion paradigm in the case of mobile applications, which has a major share
in change of today’s societies’ lives and communication habits, through the
research data obtained from 1654 college students. In the research, variables
from Technology Acceptance Model, Uses and Gratifications Theory and Theory of
Planned Behavior are included in Mobile Application Acceptance Model.
Consequently, a reliable and valid mobile application acceptance scale, which
is based on the Mobile Application Acceptance Model, is developed.

Anahtar Kelimeler

Mobile application, technology acceptance, Technology Acceptance Model, mobile application scale, scale development and refinement

MOBİL UYGULAMA KABUL MODELİ: BİR ÖLÇEK GELİŞTİRME ÇALIŞMASI

Öz

1970’li
yıllardan itibaren teknolojinin beraberinde getirdiği gelişim ve değişim
toplumsal yapıları etkilemiş, bununla birlikte bilgi ve iletişim teknolojileri,
toplumun ve bireyin vazgeçilmezi haline gelmiştir. Toplumun bu araçları
benimsemesinin arkasında yatan sosyo-psikolojik faktörler ortaya
çıkartıldığında, yaşam biçimlerine yön verecek teknolojik icatların toplum
tarafından daha hızlı kabul görecek bir formda geliştirilmesi de mümkün
olacaktır. Bu süreçte bilgi ve iletişim teknolojilerinin topluma hızlı
nüfuzunun arkasında yatan sebepler bilim insanları ve uygulamacılar için önemi
gün geçtikçe artan bir araştırma konusu olmuştur. Bu çalışma, yayılım
paradigmasını (diffusion paradigm) günümüz toplumlarının yaşam ve iletişim
alışkanlıklarının değişiminde büyük paya sahip olan mobil uygulamalar
çerçevesinde, 1654 üniversite öğrencisi katılımcıdan elde edilen veriler
değerlendirmektedir. Bu araştırmada geliştirilen Mobil Uygulama Kabul
Modelinde, Kullanımlar ve Doyumlar Yaklaşımı, Planlı Davranış Teorisi ve
Teknoloji Kabul Modelinde kullanılan değişkenler entegre edilmiştir. Çalışmanın
neticesinde Mobil Uygulama Kabul Modelini temel alan geçerliği ve güvenirliği
yüksek bir mobil uygulama kabul ölçeği geliştirilmiştir.

Anahtar Kelimeler

Mobil uygulama, teknoloji kabul, Teknoloji Kabul Modeli mobil uygulama ölçeği, ölçek geliştirme

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