The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization

Öz

The purpose of this study was to investigate generalizability of the effect of organizational attraction and corporate reputation on applicants’ intention to join an organization in Turkish sample. The data were collected from 539 students who applied to join a public high education institution. The research hypotheses were tested with correlation and regression analyzes. The applicants' attitudes toward attractiveness of the organization and corporate reputation, which reflects the collective assessment of community about organization, have been identified as significant predictors of applicants' intention to join the organization. Also, it was identified that the effect of corporate reputation on applicants' intention to join the organization was partially mediated by organizational attraction..

Anahtar Kelimeler

• Intention to Join, Organizational Attraction, Corporate Reputation, Recruitment, Applicants.

Adayların Kuruma Katılma Niyetlerinde Örgütsel Çekicilik ve Kurumsal İtibarın Etkisi

Öz

Mevcut araştırmada adayların kuruma katılma niyetinin oluşumunda örgütsel çekiciliğin ve kurumun itibarının etkisinin Türkiye örnekleminde genellenebilirliğinin incelenmesi amaçlanmıştır. Bir kamu yüksek öğretim kurumuna girmek için başvuran 539 öğrenciden toplanan veriler kullanılarak yapılan korelâsyon ve regresyon analizleri ile belirlenen araştırma hipotezleri test edilmiştir. Adayların kurumun çekiciliğine yönelik tutumlarının ve toplumun kurum hakkındaki kolektif değerlendirmesini yansıtan kurumun itibarının adayın kuruma katılma niyeti üzerinde anlamlı etkisinin olduğu tespit edilmiştir. Ayrıca kurumsal itibarın kuruma katılma niyeti üzerindeki etkisinde örgütsel çekiciliğin kısmi aracılık rolü ortaya konulmuştur.

Anahtar Kelimeler

• Katılma Niyeti; Örgütsel Çekicilik; Kurumsal İtibar; Personel Alımı; Adaylar.

Kaynakça

1. Aiman-Smith, L, Bauer, T. N. & Cable, D. M. (2001). “Are You Attracted? Do You Intend to Pursue? A Recruiting Policy - Capturing Study”, Journal of Business and Psychology, 16(2), 219-237.
2. Akar, C. (2012). “Üniversite Seçimini Etkileyen Faktörler: İktisadi ve İdari Bilimler Öğrencileri Üzerine Bir Çalışma”, Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 7(1), 97-120.
3. Akbaş, T. T. (2011). “Algılanan Kişi-Örgüt Uyumunun Örgütsel Vatandaşlık Davranışları Üzerindeki Etkisi: Görgül Bir Araştırma, Yönetim Bilimleri Dergisi, 9(1), 53-81.
4. Akçay, A. D. (2012). .Araçsal ve Sembolik Özellikler Kapsamında Otel İşletmelerinin Örgütsel Çekiciliği, Yayımlanmamış Doktora Tezi, Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir.
5. Argenti P. A., & Druckenmiller, B. (2004). “Reputation and the Corporate Brand”, Corporate Reputation Review, 6(4), 368-378.
6. Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17, 99-120.
7. Beenen, G. & Pichler, S. (2014). “Do I Really Want To Work Here? Testing a Model of Job Pursuit for MBA Interns”, Wiley, Human Resource Management, 1-22.
8. Büyüköztürk, Ş. (2010). Sosyal Bilimler İçin Veri Analizi El Kitabı (12’nci Baskı), Ankara: Pegem Akademi.

9. Cable, D. M. & Turban, D. B. (2003). “The Value of Organizational Reputation in the Recruitment Context: A Brand-Equity Perspective”, Journal of Applied Social Psychology, 33(11), 2244-2266.
10. Carless, S. A. (2005). “Person–Job Fit Versus Person–Organization Fit As Predictors of Organizational Attraction And Job Acceptance İntentions: A Longitudinal Study”, Journal of Occupational and Organizational Psychology, 78, 411-429.
11. Champman, D. S., Uggerslev, K. L., Carroll, S. A., Piasentin, K. A. & Jones, D. A. (2005). “Applicant Attraction to Organizations and Job Choice:A Meta-Analytic Review of The Correlates of Recruiting Outcomes”, Journal of Applied Psychology, 90, 928-944.
12. Chun, R. (2005). “Corporate reputation: Meaning and measurement”, International Journal of Management Review, 7(2), 91-109.
13. Davies, G., Chun, R., Da Silva, R. V. & Roper, S. (2003). “İtibarı Ölçme, Kurumsal Kişilik Ölçeği”, İçinde Y. Argüden (Ed.) İtibar Yönetimi, İstanbul, ARGE Danışmanlık, 39-59.
14. Dineen, B. R. & Soltis, S. M. (2011). “Recruitment: A Review of Research and Emerging Issues. In S. Zedeck (Ed.), APA Handbook of Industrial and Organizational Psychology: Volume 2, Selecting and Developing Members for The Organization, 43-66, Washington, DC: APA.
15. Fidel, A. (2000). Discovering Statistics using SPSS for Windows. London, Thousand Oaks, New Delhi, Sage Publications.
16. Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, Massachussetts: Addison-Wesley.
17. Fombrun ,C.J., Gardberg, N.A. & J. Sever. (2000). “The Reputation Quotient: A Multi-Stakeholder Measure of Corporate Reputation”, Journal of Brand Management , 7(4), 241-255.
18. Harris, M. & Fink, L. S. (1987). “A Field Study of Applicant Reactions to Employment Opportunities: Does the Recruiter Make a Difference”, Personnel Psychology, 40, 765–784.
19. Highhouse, S., Lievens, F. & Sinar, E. F. (2003) .“Measuring Attraction To Organizations Educational and Psychological Measurement, 63(6), 986-1001.
20. Kadibeşegil, S. (2007). İtibar Yönetimi, (Üçüncü Basım), İstanbul: Kapital Medya Hizmetleri.
21. Kitchen, P. J. & Watson, T. (2010). “Reputation Management: Corporate Image and Communication”, L. Moutinho & G. Southern (Ed.), Strategic Marketing Management: A Process-based Approach, Andover, Hampshire, Cengage Learning.
22. Lievens, F., Van Hoye, G. & Anseel F. (2007). “Organizational Identity and Employer Image: Towards a Unifying Framework”, British Journal of Management, 18, 45–59.
23. Meydan, C. H. & Şeşen. H. (2011). Yapısal Eşitlik Modellemesi AMOS Uygulamaları, Ankara: Detay Yayıncılık.
24. ÖSYM. (2014). 2014-ÖSYS: Başvuran Aday Sayısı, Adayların Başvuru Bilgilerinde Değişik Yapabilmeleri ve Yüksek Seçim Kurulu Kararı, (23.01.2014.) .
25. Ponzi, L. J., Fombrun, C. J. & Gardberg, N. A. (2011) “RepTrak Pulse: Conceptualizing and Validating a Short-form Measure of Corporate Reputation”, Corporate Reputation Review, 14, 15-35.
26. Porter, M. E. (1980) Rekabet Stratejisi Sektör ve Rakip Analizi Teknikleri, (2000), (Çev. G. Ulubilgen), İstanbul: Sistem Yayıncılık.
27. Rynes, S. L. (1989). Recruitment, Job Choice, and Post-Hire Consequences: A Call For New Research Directions (CAHRS Working Paper #89-07). Ithaca, NY: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies.
28. Rynes, S. L. & Barber, A. E. “Applicant Attraction Strategies: An Organizational Perspective”, Acadamy of Management Review, 15(2), 286-310, 1990.
29. Rynes, S.L. & Cable, D.M. (2003). “Recruitment Research in the Twenty-First Century”, In W. C. Borman, D. R. Ilgen, R.J. Klimoski (Ed.) Handbook of Psychology: Industrial and Organizational Psychology (Vol. 12), Hoboken, New Jersey: John Wiley & Sons, Inc. 55-76.
30. Shamma, H. M. (2012). “Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications”, International Journal of Business and Management, 7, 16,
31. Turban, D. B., Campion, J. E. & Eyring, A. R. (1995). “Factors Related to Job Acceptance Decisions of College Recruits”, Journal of Vocational Behavior, 47, 193-213.
32. Yazıcıoğlu, Y. & Erdoğan, S. (2004). SPSS Uygulamalı Bilimsel Araştırma Yöntemleri, Ankara: Detay Yayıncılık.
33. Ziegert, J.C. & Ehrhart, K.H. (2004). “A Theoretical Framework And Guide For Future Research On Applicant Attraction”, 64th Annual Conference of Academy of Management, New Orleans: L.A., 1-6.