Kalıp yargıların girişimcilik niyetine etkisi

Öz

Bu çalışmada, kalıp yargıların, cinsiyetin ve yakın çevredeki kadın girişimcilerin, öğrencilerin girişimcilik niyetlerine etkisi incelenmiş ve girişimcilikte önemli bulunan özellikler araştırılmıştır. Çalışmaya, kolayda örneklem yoluyla ulaşılan 123 üniversite öğrencisi katılmıştır. Anket, girişimciliği tanımlarken kullanılan özellikler, kalıp yargı müdahalesi, girişimcilik niyeti ölçeği ve demografik bilgi bölümünden oluşmaktadır. Değişkenler arası ilişkiler t-testi, çift yönlü varyans analizi ve Mann Whitney U testi ile ölçülmüştür. Bulgular, kalıp yargıların sıfırlandığı koşulda, girişimcilik niyetinin kadın ve erkekler arasında fark oluşturmadığını göstermiştir. Erkeksi kalıp yargılar verilen kadınların ise girişimcilik niyeti tahmin edilenin aksine artmıştır. Bununla birlikte, girişimcilikte önemsenen özelliklerin cinsiyetler arasında farklılaştığı tespit edilmiştir. Sonuçlar toplumsal cinsiyet bağlamında tartışılmış, araştırmacılara ve uygulamacılara öneriler sunulmuştur.

Anahtar Kelimeler

• kadın girişimciliği,kalıp yargı etkisi,girişimcilik niyeti,girişimcilik,toplumsal cinsiyet

The effects of gender stereotypes on entrepreneurial intentions

Öz

In this study, the effects of stereotypes, gender, and women entrepreneurs in immediate surroundings on the entrepreneurial intentions of students were examined and the characteristics of entrepreneurship were investigated. 123 university students studying in Istanbul were recruited through convenience sampling. The questionnaire consists of features used in defining entrepreneurship, stereotype intervention, entrepreneurship intention scale and demographic information section. The relationships between the variables were measured by t-test, two-way analysis of variance and Mann Whitney U test. The findings showed that the intention of entrepreneurship did not change between men and women under no stereotype condition. On the other hand, the female entrepreneurship intentions of masculine stereotypes increased contrary to expectations. Moreover, it was found that the important characteristics of entrepreneurship differ between genders. The results were discussed in the context of gender and recommendations were made to researchers and practitioners.

Anahtar Kelimeler

• women entrepreneurship,entrepreneurship,entrepreneurial intentions,effects of stereotypes,gender

Kaynakça

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