EXAMINATION OF THE CULTURAL TOURISM PERCEPTION OF SAFRANBOLU IN TERMS OF DOMESTIC TOURISTS’ TRAVEL BEHAVIOURS

Öz

Turkey is a country that has a lot of historical and important concrete and non-tangible cultural heritage in every direction that many civilizations have experienced in the past. Especially when cities are presented as destinations, these historical and cultural values are seen as an important attraction factor for tourists towards the region. In addition, taking the cities to UNESCO's list of cultural heritage is an important element that makes it interesting for domestic and foreign tourists. One of the UNESCO-registered regions is Safranbolu. Especially since 1994, With the receipt of UNESCO has been recognized as a cultural heritage list, this region has been recognized and has become an important destination for cultural tourism by domestic and foreign tourists.

The aim of working in this context is to ensure that the perspectives of local tourists to Safranbolu as a cultural destination are determined. In addition, depend on the demographics of the tourists coming to the region, whether the perceptions have changed or not, and the satisfaction levels of tourists coming to Safranbolu and their repeat visits will also be revealed. For this purpose, data were collected from 290 domestic tourists coming to Safranbolu by questionnaire method. The data were analyzed in the SPSS 22 packet program. According to the analysis results obtained, it has been determined that the cultural tourism perception of Safranbolu differs depending on the number of visits of domestic tourists and duration of visits. On the other hand, it was determined that the fact that a large majority of domestic tourists coming to Safranbolu are satisfied with the travel and are tended to recommend it to others but they were not as positive as the other two variables in traveling to Safranbolu again.

Anahtar Kelimeler

• Safranbolu,Cultural Tourism,Travel Behaviours,Domestic Tourists,Safranbolu

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