Araştırma Makalesi
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Yıl 2025, Cilt: 40 Sayı: 4, 1020 - 1044, 01.10.2025
https://doi.org/10.24988/ije.1551183

Öz

Kaynakça

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akroush, M. N., Zuriekat, M. I., Al Jabali, H. I., ve Asfour, N. A. (2019). Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits. International Journal of Energy Sector Management, 13 (1), 128-148.
  • Ando, K., Ohnuma, S., ve Chang, E. C. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian journal of social psychology, 10(3), 171-178.
  • Asif, M. H., Zhongfu, T., Irfan, M., Ahmad, B., ve Ali, M. (2023). Assessing eco-label knowledge and sustainable consumption behavior in energy sector of Pakistan: an environmental sustainability paradigm. Environmental Science and Pollution Research, 30(14), 41319-41332.
  • Bamberg, S., ve Schmidt, P. (2003). Incentives, morality, or habit? Predicting students’ car use for university routes with the models of Ajzen, Schwartz, and Triandis. Environment and behavior, 35(2), 264-285.
  • Bang, H. K., Ellinger, A. E., Hadjimarcou, J. ve Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology ve Marketing, 17(6), 449-468.
  • Barbarossa, C., ve De Pelsmacker, P. (2016). Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers. Journal of Business Ethics, 134(2), 229-247.
  • Barbarossa, C., ve Pastore, A. (2015). Why environmentally conscious consumers do not purchase green products. Qualitative Market Research: An International Journa,18(2), 188-209.
  • Barr, S., Gilg, A. W., ve Ford, N. (2005). The household energy gap: examining the divide between habitual-and purchase-related conservation behaviours. Energy Policy 33, 1425-1444.
  • Bergquist, M., Blumenschein, P., Karinti, P., Köhler, J., Ramos, É. M. S., Rödström, J., ve Ejelöv, E. (2021). Replicating the focus theory of normative conduct as tested by Cialdini et al. (1990). Journal of Environmental Psychology, 74, 101573.
  • Bleda, M., ve Valente, M. (2009). Graded eco-labels: a demand-oriented approach to reduce pollution. Technological Forecasting and Social Change, 76(4), 512-524.
  • Botetzagias, I., Dima, A. F., ve Malesios, C. (2015). Extending the theory of planned behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58-67.
  • Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., ve Cicia, G. (2019). Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Quality and Preference, 76, 1-9.
  • Çelik, H., Bengül, S. S., ve Acarer, T. (2019). Çevreci satın alma eğilimini etkileyen faktörler: iç ve dış cephe boyalarını satın alma bağlamında bilecik ilinde bir uygulama. Pazarlama ve Pazaralama Araştırmaları Dergisi, 12(24). 349-383.
  • Cheah, J. H., Thurasamy, R., Memon, M. A., Chuah, F., ve Ting, H. (2020). Multigroup analysis using smartpls: step-by-step guidelines for business research. Asian Journal of Business Research, 10(3).
  • Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S. ve Sondoh Jr, S. L. (2016). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?. Journal of Cleaner Production, 112, 3436-3450.
  • Chen, C. F., Xu, X., ve Frey, S. (2016). Who wants solar water heaters and alternative fuel vehicles? Assessing social–psychological predictors of adoption intention and policy support in China. Energy Research ve Social Science, 15, 1-11.
  • Chen, M. F., ve Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management. 36, 221-230.
  • Cialdini, R. B., Reno, R. R., ve Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of personality and social psychology, 58(6).
  • Corrêa, S. C. H., Soares, J. L., Christino, J. M. M., Gosling, M. D. S., ve Gonçalves, C. A. (2020). The influence of YouTubers on followers’ use intention. Journal of Research in Interactive Marketing, 14(2), 173-194.
  • De Leeuw, A., Valois, P., Ajzen, I., ve Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of environmental psychology, 42, 128-138.
  • Dean, M., Raats, M. M., ve Shepherd, R. (2012). The role of self‐identity, past behavior, and their interaction in predicting intention to purchase fresh and processed organic food. Journal of Applied Social Psychology, 42(3), 669-688.
  • Dedeoğlu, B. B., Çalışkan, C., ve Sabbağ, Ç. (2021). Local food consumption during travel: Interaction of ıncentive‐disincentive factors, togetherness, and hedonic value. International Journal of Tourism Research, 23(2), 206-219.
  • Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., ve McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209.
  • Ding, Z. H., Li, Y. Q., Zhao, C., Liu, Y., ve Li, R. (2019). Factors affecting heating energy-saving behavior of residents in hot summer and cold winter regions. Natural Hazards, 95(1), 193-206.
  • du Can, S.D.L.R., Price, L., ve Zwickel, T. (2015). Understanding the full climate change impact of energy consumption and mitigation at the end-use level: A proposed methodology for allocating indirect carbon dioxide emissions. Applied Energy, 159, 548-559.
  • Echegaray, F., ve Hansstein, F. V. (2017). Assessing the intention-behavior gap in electronic waste recycling: the case of Brazil. Journal of Cleaner Production, 142, 180-190.
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Psikolojik ve Normatif Faktörlerin Hanehalkının Enerji Verimli Ürünleri Satın Alma Davranışı Üzerindeki Etkileri

Yıl 2025, Cilt: 40 Sayı: 4, 1020 - 1044, 01.10.2025
https://doi.org/10.24988/ije.1551183

Öz

Son yıllarda hanehalkı enerji tüketim miktarı çevre üzerinde önemli baskılar yaratacak seviyelere ulaşmıştır. Enerji verimli ürünler, hanehalkı için enerji tüketiminden kaynaklanan çevresel baskıları azaltmada önemli bir araç haline gelmiştir. Bu araştırmanın amacı, psikolojik ve normatif değişkenlerin tüketicilerin enerji verimli ürün satın alma davranışları üzerindeki etkilerini araştırmaktır. 592 katılımcıyla yapılan çevrimiçi anketten elde edilen veriler kullanılarak hipotezler kısmi en küçük kareler yöntemi (PLS-SEM) ile test edilmiştir. Sonuçlar, çevresel tutum, çevresel öz kimlik ve emredici normların enerji verimli ürün satın alma niyeti üzerinde olumlu bir etkiye sahip olduğunu ortaya koymuştur. Çevresel endişe, tanımlayıcı normlar ve kişisel ahlaki normların enerji verimli ürün satın alma niyeti üzerinde bir etkisi yoktur. Ayrıca enerji verimli ürün satın alma niyetinin enerji verimli ürün satın alma davranışı üzerinde olumlu bir etkisi vardır. Son olarak, çalışmanın sonuçları algılanan fiyatın satın alma niyeti ile satın alma davranışı arasındaki ilişki üzerinde herhangi bir düzenleyici etkiye sahip olmadığını ortaya koymuştur.

Kaynakça

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akroush, M. N., Zuriekat, M. I., Al Jabali, H. I., ve Asfour, N. A. (2019). Determinants of purchasing intentions of energy-efficient products: The roles of energy awareness and perceived benefits. International Journal of Energy Sector Management, 13 (1), 128-148.
  • Ando, K., Ohnuma, S., ve Chang, E. C. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian journal of social psychology, 10(3), 171-178.
  • Asif, M. H., Zhongfu, T., Irfan, M., Ahmad, B., ve Ali, M. (2023). Assessing eco-label knowledge and sustainable consumption behavior in energy sector of Pakistan: an environmental sustainability paradigm. Environmental Science and Pollution Research, 30(14), 41319-41332.
  • Bamberg, S., ve Schmidt, P. (2003). Incentives, morality, or habit? Predicting students’ car use for university routes with the models of Ajzen, Schwartz, and Triandis. Environment and behavior, 35(2), 264-285.
  • Bang, H. K., Ellinger, A. E., Hadjimarcou, J. ve Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology ve Marketing, 17(6), 449-468.
  • Barbarossa, C., ve De Pelsmacker, P. (2016). Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers. Journal of Business Ethics, 134(2), 229-247.
  • Barbarossa, C., ve Pastore, A. (2015). Why environmentally conscious consumers do not purchase green products. Qualitative Market Research: An International Journa,18(2), 188-209.
  • Barr, S., Gilg, A. W., ve Ford, N. (2005). The household energy gap: examining the divide between habitual-and purchase-related conservation behaviours. Energy Policy 33, 1425-1444.
  • Bergquist, M., Blumenschein, P., Karinti, P., Köhler, J., Ramos, É. M. S., Rödström, J., ve Ejelöv, E. (2021). Replicating the focus theory of normative conduct as tested by Cialdini et al. (1990). Journal of Environmental Psychology, 74, 101573.
  • Bleda, M., ve Valente, M. (2009). Graded eco-labels: a demand-oriented approach to reduce pollution. Technological Forecasting and Social Change, 76(4), 512-524.
  • Botetzagias, I., Dima, A. F., ve Malesios, C. (2015). Extending the theory of planned behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58-67.
  • Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., ve Cicia, G. (2019). Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Quality and Preference, 76, 1-9.
  • Çelik, H., Bengül, S. S., ve Acarer, T. (2019). Çevreci satın alma eğilimini etkileyen faktörler: iç ve dış cephe boyalarını satın alma bağlamında bilecik ilinde bir uygulama. Pazarlama ve Pazaralama Araştırmaları Dergisi, 12(24). 349-383.
  • Cheah, J. H., Thurasamy, R., Memon, M. A., Chuah, F., ve Ting, H. (2020). Multigroup analysis using smartpls: step-by-step guidelines for business research. Asian Journal of Business Research, 10(3).
  • Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S. ve Sondoh Jr, S. L. (2016). Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?. Journal of Cleaner Production, 112, 3436-3450.
  • Chen, C. F., Xu, X., ve Frey, S. (2016). Who wants solar water heaters and alternative fuel vehicles? Assessing social–psychological predictors of adoption intention and policy support in China. Energy Research ve Social Science, 15, 1-11.
  • Chen, M. F., ve Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management. 36, 221-230.
  • Cialdini, R. B., Reno, R. R., ve Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of personality and social psychology, 58(6).
  • Corrêa, S. C. H., Soares, J. L., Christino, J. M. M., Gosling, M. D. S., ve Gonçalves, C. A. (2020). The influence of YouTubers on followers’ use intention. Journal of Research in Interactive Marketing, 14(2), 173-194.
  • De Leeuw, A., Valois, P., Ajzen, I., ve Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of environmental psychology, 42, 128-138.
  • Dean, M., Raats, M. M., ve Shepherd, R. (2012). The role of self‐identity, past behavior, and their interaction in predicting intention to purchase fresh and processed organic food. Journal of Applied Social Psychology, 42(3), 669-688.
  • Dedeoğlu, B. B., Çalışkan, C., ve Sabbağ, Ç. (2021). Local food consumption during travel: Interaction of ıncentive‐disincentive factors, togetherness, and hedonic value. International Journal of Tourism Research, 23(2), 206-219.
  • Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., ve McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209.
  • Ding, Z. H., Li, Y. Q., Zhao, C., Liu, Y., ve Li, R. (2019). Factors affecting heating energy-saving behavior of residents in hot summer and cold winter regions. Natural Hazards, 95(1), 193-206.
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The Effects of Psychological and Normative Factors on Households' Purchase Behavior of Energy Efficient Products

Yıl 2025, Cilt: 40 Sayı: 4, 1020 - 1044, 01.10.2025
https://doi.org/10.24988/ije.1551183

Öz

The amount of household energy consumption has reached levels that create significant pressures on the environment in recent years. Energy efficient products have become an important means for household in reducing environmental pressures caused by energy consumption. The aim of this research is to investigate the effects of psychological and normative variables on consumers' energy efficient product purchasing behaviour. Using the data from an online survey of 592 participants, the hypotheses were tested via the partial least square method. The results revealed that environmental attitude, environmental self-identity, and injunctive norms have a positive effect on the intention to purchase energy efficient products. While environmental concern, descriptive norms and personal moral norms have no effect on the intention to purchase energy efficient products. Moreover, the intention to purchase energy efficient products has a positive effect on the purchase behavior of energy efficient products. Finally, the results of the study revealed that perceived price did not have any moderating effect on the relationship between purchase intention and purchase behavior.

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  • Ru, X., Wang, S., ve Yan, S. (2018). Exploring the effects of normative factors and perceived behavioral control on individual’s energy-saving intention: An empirical study in eastern China. Resources, Conservation and Recycling, 134, 91-99.
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  • Schuitema, G., Anable, J., Skippon, S., ve Kinnear, N. (2013). The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles. Transportation Research Part A: Policy and Practice, 48, 39-49.
  • Schwartz, S.H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology, 10, 222-280.
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  • Sharma, K. (2022). An analysis of consumer purchase intention for energy-efficient products. Energy Efficiency, 15(8), 64.
  • Sharma, T. G., Hamari, J., Kesharwani, A., ve Tak, P. (2022). Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk. Behaviour ve Information Technology, 41(2), 348-364.
  • Si, H., Shi, J. G., Tang, D., Wu, G., ve Lan, J. (2020). Understanding intention and behavior toward sustainable usage of bike sharing by extending the theory of planned behavior. Resources, Conservation and Recycling, 152, 104513.
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  • Yadav, R. ve Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological Economics, 134, 114-122.
  • Yadav, R., ve Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
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  • Zhang, C. Y., Yu, B., Wang, J. W., ve Wei, Y. M. (2018). Impact factors of household energy-saving behavior: An empirical study of Shandong Province in China. Journal of Cleaner Production, 185, 285-298.
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Toplam 95 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Oğuz Oypan 0000-0001-8646-5682

Tülin Ural 0000-0002-1873-8906

Erken Görünüm Tarihi 1 Ekim 2025
Yayımlanma Tarihi 1 Ekim 2025
Gönderilme Tarihi 16 Eylül 2024
Kabul Tarihi 8 Nisan 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 40 Sayı: 4

Kaynak Göster

APA Oypan, O., & Ural, T. (2025). Psikolojik ve Normatif Faktörlerin Hanehalkının Enerji Verimli Ürünleri Satın Alma Davranışı Üzerindeki Etkileri. İzmir İktisat Dergisi, 40(4), 1020-1044. https://doi.org/10.24988/ije.1551183

İzmir İktisat Dergisi
TR-DİZİN, DOAJ, EBSCO, ERIH PLUS, Index Copernicus, Ulrich’s Periodicals Directory, EconLit, Harvard Hollis, Google Scholar, OAJI, SOBIAD, CiteFactor, OJOP, Araştırmax, WordCat, OpenAIRE, Base, IAD, Academindex
tarafından taranmaktadır.

Dokuz Eylül Üniversitesi Yayınevi Web Sitesi
https://kutuphane.deu.edu.tr/yayinevi/

Dergi İletişim Bilgileri Sayfası
https://dergipark.org.tr/tr/pub/ije/contacts


İZMİR İKTİSAT DERGİSİ 2022 yılı 37. cilt 1. sayı ile birlikte sadece elektronik olarak yayınlanmaya başlamıştır.