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Yıl 2014, Cilt: 4 Sayı: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

Öz

Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method

Yıl 2014, Cilt: 4 Sayı: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

Öz

In this paper, we generalize the cause-related marketing (CRM) methods that used by most current enterprises. And then, we probe into the difference of the effects of different types of CRM programs aiming at improving customer profitability by analytic hierarchy process (AHP). Consequently, we find out the sequencing results and provide some reference to the enterprises while performing CRM programs.

Anahtar Kelimeler

analytic hierarchy process customer profitability cause-related marketing

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA35RY25GF
Bölüm Araştırma Makalesi
Yazarlar

Dong-Fei Xue Bu kişi benim

Shi-Jie Zhao Bu kişi benim

De-Peng Zhang Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 2

Kaynak Göster

APA Xue, D.-F., Zhao, S.-J., & Zhang, D.-P. (2014). Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, 4(2), 167-174.
AMA Xue DF, Zhao SJ, Zhang DP. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. Haziran 2014;4(2):167-174.
Chicago Xue, Dong-Fei, Shi-Jie Zhao, ve De-Peng Zhang. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4, sy. 2 (Haziran 2014): 167-74.
EndNote Xue D-F, Zhao S-J, Zhang D-P (01 Haziran 2014) Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing 4 2 167–174.
IEEE D.-F. Xue, S.-J. Zhao, ve D.-P. Zhang, “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”, IRMM, c. 4, sy. 2, ss. 167–174, 2014.
ISNAD Xue, Dong-Fei vd. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4/2 (Haziran 2014), 167-174.
JAMA Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4:167–174.
MLA Xue, Dong-Fei vd. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing, c. 4, sy. 2, 2014, ss. 167-74.
Vancouver Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4(2):167-74.