Research on Green Hotel After The Pandemic: A Systematic Literature Review

Öz

This study focused on the concept of Green Hotels, which has gained importance in parallel with the increasing perception of sustainability after the pandemic, and systematically examined the academic literature published between 2020 and 2024. A total of 87 articles included in the study from SCOPUS and WOS databases using the PRISMA protocol were synthesized using the TCM (Theory-Context-Method) and ADO (Antecedents-Decisions-Consequences) frameworks. Within the scope of the research, the existing knowledge on the subject was summarized, theoretical and practical inferences were developed, and finally, suggestions for future research were presented. In summary, the results obtained showed that the rising importance of green hotels plays a role in the increase in the perception of environmental sustainability. It was determined that theories such as the Theory of Planned Behavior and the Theory of Consumer Behavior are frequently used in explaining consumers' green hotel preferences. It is emphasized that green certificates increase consumer confidence and online comments are effective on consumers' green hotel preferences.

Anahtar Kelimeler

• Green Hotels
• Sustainability
• Systematic Literature Review
• PRISMA
• TCM
• ADO

Pandemi Sonrası Yeşil Otel Araştırmaları: Sistematik Literatür Taraması

Öz

Bu çalışma, pandemi sonrasında artan sürdürülebilirlik algısına paralel olarak önem kazanan Yeşil Oteller (Green Hotels) kavramını konu almış ve 2020-2024 yılları arasında yayınlanmış akademik literatürü sistematik bir şekilde incelemiştir. PRISMA protokolü kullanılarak SCOPUS ve WOS veri tabanlarından çalışmaya dahil edilen toplam 87 makale, TCM (Teori-Bağlam-Yöntem) ve ADO (Öncüller-Kararlar-Sonuçlar) çerçeveleri kullanılarak sentezlenmiştir. Araştırma kapsamında konu ile ilgili mevcut bilgi birikimi özetlenmiş, teorik ve pratik çıkarımlar geliştirilmiş ve son olarak gelecekte yapılabilecek araştırmalar ile ilgili öneriler sunulmuştur. Özetle elde edilen sonuçlar, çevresel sürdürülebilirlik algısının artışında yeşil otellerin yükselen öneminin rol oynadığını göstermiştir. Planlı Davranış Teorisi, Tüketici Davranışı Teorisi gibi teorilerin, tüketicilerin yeşil otel tercihlerini açıklamada sıklıkla başvurulan kuramlar olduğu saptanmıştır. Yeşil sertifikaların tüketici güvenini artırdığı ve çevrim içi yorumların tüketicilerin yeşil otel tercihleri üzerinde etkili olduğu önemle vurgulanmaktadır.

Anahtar Kelimeler

• Yeşil Oteller
• Sürdürülebilirlik
• Sistematik Literatür Taraması
• PRISMA
• TCM
• ADO

Kaynakça

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