Research on Green Hotel After The Pandemic: A Systematic Literature Review

Yıl 2025, Cilt: 7 Sayı: 1, 20 - 45, 30.06.2025

Okan Küçükmustafa , Beykan Çizel

https://doi.org/10.51525/johti.1634580

Öz

This study focused on the concept of Green Hotels, which has gained importance in parallel with the increasing perception of sustainability after the pandemic, and systematically examined the academic literature published between 2020 and 2024. A total of 87 articles included in the study from SCOPUS and WOS databases using the PRISMA protocol were synthesized using the TCM (Theory-Context-Method) and ADO (Antecedents-Decisions-Consequences) frameworks. Within the scope of the research, the existing knowledge on the subject was summarized, theoretical and practical inferences were developed, and finally, suggestions for future research were presented. In summary, the results obtained showed that the rising importance of green hotels plays a role in the increase in the perception of environmental sustainability. It was determined that theories such as the Theory of Planned Behavior and the Theory of Consumer Behavior are frequently used in explaining consumers' green hotel preferences. It is emphasized that green certificates increase consumer confidence and online comments are effective on consumers' green hotel preferences.

Anahtar Kelimeler

Green Hotels , Sustainability , Systematic Literature Review , PRISMA , TCM , ADO

Pandemi Sonrası Yeşil Otel Araştırmaları: Sistematik Literatür Taraması

Öz

Bu çalışma, pandemi sonrasında artan sürdürülebilirlik algısına paralel olarak önem kazanan Yeşil Oteller (Green Hotels) kavramını konu almış ve 2020-2024 yılları arasında yayınlanmış akademik literatürü sistematik bir şekilde incelemiştir. PRISMA protokolü kullanılarak SCOPUS ve WOS veri tabanlarından çalışmaya dahil edilen toplam 87 makale, TCM (Teori-Bağlam-Yöntem) ve ADO (Öncüller-Kararlar-Sonuçlar) çerçeveleri kullanılarak sentezlenmiştir. Araştırma kapsamında konu ile ilgili mevcut bilgi birikimi özetlenmiş, teorik ve pratik çıkarımlar geliştirilmiş ve son olarak gelecekte yapılabilecek araştırmalar ile ilgili öneriler sunulmuştur. Özetle elde edilen sonuçlar, çevresel sürdürülebilirlik algısının artışında yeşil otellerin yükselen öneminin rol oynadığını göstermiştir. Planlı Davranış Teorisi, Tüketici Davranışı Teorisi gibi teorilerin, tüketicilerin yeşil otel tercihlerini açıklamada sıklıkla başvurulan kuramlar olduğu saptanmıştır. Yeşil sertifikaların tüketici güvenini artırdığı ve çevrim içi yorumların tüketicilerin yeşil otel tercihleri üzerinde etkili olduğu önemle vurgulanmaktadır.

Anahtar Kelimeler

Yeşil Oteller , Sürdürülebilirlik , Sistematik Literatür Taraması , PRISMA , TCM , ADO

Kaynakça

• Acampora, A., Preziosi, M., Lucchetti, M.C., & Merli, R. (2022). The role of hotel environmental communication and guests’ environmental concern in determining guests’ behavioral intentions. Sustainability, 14,11638. https://doi.org/10.3390/su141811638
• Agag, G., & Çölmekçioğlu, N. (2020). Understanding guests’ behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management, 91 (102679). https://doi.org/10.1016/j.ijhm.2020.102679
• Ahmed, M.F., Mokhtar, M.B., Lim, C.K., Hooi, A.W.K., & Lee, K.E. (2021). Leadership roles for sustainable development: The case of a Malaysian green hotel. Sustainability, 13, 10260. https://doi.org/10.3390/su131810260
• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
• Al-Gharibah, O.B., & Mahfod, J.O. (2022). The influence of personality traits on tourists’ intention to visit green hotel in Qatar: The role of attitude and perceived value. GeoJournal of Tourism and Geosites, 45(4spl), 1602–1609. https://doi.org/10.30892/gtg.454spl09-980
• Ali, U. Arasli, H., Arasli, F., Saydam, M.B., Capkiner, E., Aksoy, E., & Atai, G. (2023). Determinants and impacts of quality attributes on guest perceptions in Norwegian green hotels. Sustainability, 15, 5512. https://doi.org/10.3390/su15065512
• Alreahi, M., Bujdosó, Z., Lakner, Z., Pataki, L., Zhu, K., Dávid, L.D., & Kabil, M. (2023). Sustainable tourism in the post-COVID-19 era: Investigating the effect of green practices on hotels attributes and customer preferences in Budapest, Hungary. Sustainability. 15, 11859. https://doi.org/10.3390/su151511859
• Amandeep, A. (2017). Green hotels and sustainable hotel operations in India. International Journal of Management and Social Sciences Research, 6(2), 9-16.
• Aulia, M., Afiff, A.Z., Hati, S.R.H., & Gayatri, G. (2024). Consumers’ sustainable investing: A systematic literature review and research agenda. Cleaner and Responsible Consumption. 14:100215. https://doi.org/10.1016/j.clrc.2024.100215
• Bagheri, M., Shojaei, P., Jahromi, S. A., & Kiani, M. (2020). Proposing a model for assessing green hotels based on ecological indicators. Tourism and Hospitality Research, 20(4), 406-422. https://doi.org/10.1177/1467358420904123
• Baniya, R., An, Y. & Thapa, B. (2023). Green hotel selection: the effects of social learning and eco-labels. Tourism Review, 78(1), 245-259. https://doi.org/10.1108/TR-04-2022-0178
• Bhatia, R., Bhat, A.K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, 45, 1149–1175. https://doi.org/10.1111/ijcs.12681
• Moreno Brito, Y.L., Wang, J., & Kim, H.-S. (2023). Green trust: How consumer demographics moderate environmental commitment in Latin America. Sustainability, 15, 15219. https://doi.org/10.3390/su152115219
• Cembruch-Nowakowski, M. (2020). Labels and certificates for green hotels. Middle Pomeranian Scientific Society of The Environment Protection, 22, 308-323.
• Chang, T.-Y.& Lin, Y.-C. (2022). The effects of atmosphere on perceived values and customer satisfaction toward the theme hotel: The moderating role of green practice perception. Sustainability, 14, 9153. https://doi.org/10.3390/su14159153
• Chang, Y.-Y. & Cheng, C.-C. (2022). Evaluating the strategic implications of the service quality in green hotels from a new insight, Current Issues in Tourism, 25:13, 2037-2041. https://doi.org/10.1080/13683500.2020.1868414
• Chen, A. & Peng, N. (2023). Antecedents to consumers’ green hotel stay purchase behavior during the COVID-19 pandemic: The influence of green consumption value, emotional ambivalence, and consumers’ perceptions. Tourism Management Perspectives. 47, 101107. https://doi.org/10.1016/j.tmp.2023.101107
• Chen, N. & Petersen, F. (2022). Consumers’ cooperation with sustainability programs: The role of luxury branding and profit motive attribution. Journal of Macromarketing. 42. 027614672211119 https://doi.org/10.1177/02761467221111987
• Chen,Q., Hu, M., He,Y., Lin, I., & Mattila, A.S. (2022). Understanding guests’ evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals, International Journal of Hospitality Management, 104,103229. https://doi.org/10.1016/j.ijhm.2022.103229
• Chuang, C. M., Yeh, Y. C., Hsiao, T. Y., & Wu, J. Y. (2024). Exploring the online hotel reviews on travelers’ green psychological cognition. Journal of Tourism and Services, 15(28), 116–142. https://doi.org/10.29036/jots.v15i28.607
• Çalık, İ. (2022). The effect of environmentally‑friendly practices on hotel customers: The case of Trabzon, Turkey. Revista de Turismo y Patrimonio Cultural, 20(4), 1071-1081. https://doi.org/10.25145/j.pasos.2022.20.071
• Damaianti, I., Farradia, Y., Shafi, S., Arzaman, A.F.M., & Salleh, H.S. (2023). Sustainable practices in West Java hotels: Perspectives from the hotel association, hotel management, and visitors. International Journal of Sustainable Development and Planning, 18(11), 3575-3584. https://doi.org/10.18280/ijsdp.181122
• Damigos, D. (2023). How much are consumers willing to pay for a greener hotel industry? A systematic literature review. Sustainability, 15, 8775, 1-19. https://doi.org/10.3390/su15118775
• Dang-Van, T., Wang, J., Vo-Thanh, T., Jiang, X., & Nguyen, N. (2023). Green practices as an effective business strategy to influence the behavior of hotel guests in the luxury hotel sector: Evidence from an emerging market. Business Strategy and the Environment, 32(6), 3612–3627. https://doi.org/10.1002/bse.3318
• Delina, L.L., Anne Perez, O., Afable, S.B., & Steuer, B. (2023). Do global public health crises change people’s behaviors towards sustainability? Evidence of the COVID-19 and sustainability nexus from Hong Kong. Cleaner and Responsible Consumption, 10 (2023), 100132, 1-14. https://doi.org/10.1016/j.clrc.2023.100132
• Doğa Temelli Çözümler Derneği (2025). https://dogatemellicozumler.org/mesajimiz/ (Erişim Tarihi: 23.01.2025)
• D’Souza, C., Apaolaza, V., Hartmann, P., & Brouwer, A. R. (2021). Marketing for sustainability: Travellers’ intentions to stay in green hotels. Journal of Vacation Marketing, 27(2), 187-202. https://doi.org/10.1177/1356766720975063
• Dwivedi, R.K., Pandey, M., Vashisht, A., Pandey, D.K. & Kumar, D. (2022). Assessing behavioral intention toward green hotels during COVID-19 pandemic: the moderating role of environmental concern. Journal of Tourism Futures, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JTF-05-2021-0116
• Eid, R., Agag, G., & Shehawy, Y. M. (2021). Understanding guests’ ıntention to visit green hotels. Journal of Hospitality & Tourism Research, 45(3), 494-528. https://doi.org/10.1177/1096348020947800
• Elshaer, A. M., Al-Abyadh, M. H. A., Alsetoohy, O., Marzouk, A. M., & Agina, M. F. (2022). COVID-19 Pandemic: A motive for pro-environmental behaviors (pebs) in the Egyptian tourism and hospitality industry. Rocznik Ochrona Środowiska, 24, 415-438. https://doi.org/10.54740/ros.2022.030
• Fatoki, O. (2020). Consumers’ intention to stay in green hotels in South Africa: The effect of altruism and green self-identity. GeoJournal of Tourism and Geosites, 32(4), 1310–1316. https://doi.org/10.30892/gtg.32418-574
• Fauzi, M.A., Han, H., Loureiro, S.M.C., Ariza-Montes, A. & Wider, W. (2025). Bibliometric analysis on green hotels: past, present and future trends. Journal of Hospitality and Tourism Insights, 8(1), 241-262. https://doi.org/10.1108/JHTI-01-2024-0121
• Feng,J., Tong, Z. & Feng, W. (2024). Effects of COVID-19 pandemic areas on green hotel consumption: exploring the congruence effect between location and timing, Journal of Sustainable Tourism, 1-21. https://doi.org/10.1080/09669582.2024.2376724
• Ferreira, S. & Pereira, O. & Simões, C. (2023). Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing. 0(0), 1-14. https://doi.org/10.1177/13567667231217755
• Filimonau, V., Matute, J., Mika, M., Kubal-Czerwińska, M., & Pawłowska-Legwand, A. (2022). Predictors of patronage intentions towards ‘green’ hotels in an emerging tourism market, International Journal of Hospitality Management, 103, 103221. https://doi.org/10.1016/j.ijhm.2022.103221
• Floričić, T. (2020). Sustainable solutions in the hospitality ındustry and competitiveness context of “green hotels”. Civil Engineering Journal, 6(6), 1104-1113. http://dx.doi.org/10.28991/cej-2020-03091532
• Fuchs, K., Prideaux B., & Konar, R. (2024). An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand. Journal of Vacation Marketing, 0(0), 1-15. https://doi.org/10.1177/13567667231225475
• Galati, A., Thrassou, A., Christofi, M., Vrontis, D., & Migliore, G. (2023). Exploring travelers’ willingness to pay for green hotels in the digital era, Journal of Sustainable Tourism, 31(11), 2546-2563. https://doi.org/10.1080/09669582.2021.2016777
• Gao, Y. L., & Mattila, A. S. (2016). The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers' propensity to choose green hotels. Journal of Business Ethics, 136(3), 575–585. https://doi.org/10.1007/s10551-014-2536-6
• González-Marin, A., & Garrido-Cumbrera, M. (2024). Did the COVID‑19 pandemic influence access to green spaces? Results of a literature review during the first year of pandemic. Landsc Ecol, 39(23), 1-15. https://doi.org/10.1007/s10980-024-01833-z
• Gupta, A., Dash, S., Mishra, A. (2019). All that glitters is not green: Creating trustworthy eco-friendly services at green hotels. Tourism Management. 70, 155–169. https://doi.org/10.1016/j.tourman.2018.08.015
• Gündüz Songur, A., Türktarhan, G., & Çobanoğlu, C. (2023). Progress on green technology research in hotels: a literature review. Journal of Hospitality and Tourism Insights, 6(5), 2052–2072. https://doi.org/10.1108/JHTI-10-2021-0280
• Hameed, I., Hussain, H. & Khan, K. (2022). The role of green practices toward the green word-of-mouth using stimulus-organism-response model. Journal of Hospitality and Tourism Insights, 5(5), 1046-1061. https://doi.org/10.1108/JHTI-04-2021-0096
• Han H, Lee JS, Trang HLT, vd. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management, 75, 58–66. https://doi.org/10.1016/j.ijhm.2018.03.012
• Han, X., & Chan, K. (2013). Perception of green hotels among tourists in Hong Kong: An exploratory study. Services Marketing Quarterly, 34(4), 339–352. https://doi.org/10.1080/15332969.2013.827069
• Hasan, A.A. (2023). Theory of repeat purchase behavior (TRPB): A case of green hotel visitors of Bangladesh. International Journal of Tourism Cities, 9(2), 462-480. https://doi.org/10.1108/IJTC-09-2022-0224
• Hasan, A.A & Rahman, T. (2023). Factors influencing green hotel revisit intentions after the COVID-19 in Bangladesh. International Journal of Tourism Cities, 9(1), 143-158. https://doi.org/10.1108/IJTC-03-2022-0065
• Hou, H. & Wu, H. (2021). Tourists’ perceptions of green building design and their intention of staying in green hotel. Tourism and Hospitality Research, 21(1), 115–128. https://doi.org/10.1177/1467358420963379
• Huy, L.V., Nguyen, H.T.T., Hoang Long, P., Quyen Phu Thi, P. & Pham, N.T. (2024). Going green: Predicting tourists' intentions to stay at eco-friendly hotels – the roles of green attitude and environmental concern, Journal of Hospitality and Tourism Insights, 7(5), 2723-2741. https://doi.org/10.1108/JHTI-05-2023-0355
• Irani, F., Kiliç, H. & Adeshola, I. (2022). Impact of green human resource management practices on the environmental performance of green hotels, Journal of Hospitality Marketing & Management, 31(5), 570-600. https://doi.org/10.1080/19368623.2022.2022554
• Jain, S., Sharma, K. & Devi, S. (2023). The dynamics of value co-creation behavior: A systematic review and future research agenda. International Journal of Consumer Studies. 48(1). https://doi.org/10.1111/ijcs.12993
• Jayanetti, T., Perera, S. L., Ranadewa, T., Seneviratne, I., & Perera, B. (2024). Impact of green practices on ecological conscious consumer behaviour: An empirical investigation of hotels in Sri Lanka. A|Z Itu Journal of The Faculty of Architecture, 21(1), 169–192. https://doi.org/10.58278/0.2024.37
• Kang, K.H., Stein, L., Heo, C.Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31, 564–572. https://doi.org/10.1016/j.ijhm.2011.08.001
• Kamboj, S., Matharu, M., Marc Lim, W., Ali F. & Kumar S. (2022). Consumer adoption of green hotels: Understanding the role of value, innovation, and involvement, Journal of Hospitality Marketing & Management, 31(7), 819-849. https://doi.org/10.1080/19368623.2022.2071370
• Kaypak, Ş. (2012). Ekolojik turizm ve sürdürülebilir kırsal kalkınma. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi 14(22), 11-29.
• Khalil, N., Che Abdullah, S.N., Haron, S.N., & Hamid, M.Y. (2024). A review of green practices and initiatives from stakeholder’s perspectives towards sustainable hotel operations and performance impact. Journal of Facilities Management, 22(4), 653-682. https://doi.org/10.1108/JFM-03-2022-0025
• Khodayari, M., Akbari, M. & Foroudi, P. (2025). The sharing economy: A systematic literature review and research agenda. International Journal of Consumer Studies. 49, e70010. https://doi.org/10.1111/ijcs.70010
• Kement, U., Dogan, S., Baydeniz, E., Bayar, S.B., Erkol Bayram, G. & Basar, B. (2024). Effect of environmental attitude on environmentally responsible behavior: A comparative analysis among green and non-green hotel guests in Turkiye. Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-03-2024-0230
• Kim, T. & Ha, J. (2022). An investigation of customer psychological perceptions of green consciousness in a green hotel context: Applying a extended theory of planned behavior. Int. J. Environ. Res. Public Health, 19, 6795. https://doi.org/10.3390/ijerph19116795
• Kim, T. & Yun, S. (2022). Research framework built natural-based solutions (NBSs) as green hotels. Sustainability, 14, 4282. https://doi.org/10.3390/su14074282
• Kürüm Varolgüneş, F., Varolgüneş, S., del Río-Rama, M. vd. (2023). A proposal for the selection of green building standards through the analytical hierarchy process (AHP): A roadmap for green hotels in Turkey. Quality & Quantity, Erken görünüm, 1-25.
• Lim, W.M., Yap, S.F., & Makkar, M. (2021). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. https://doi.org/10.1016/j.jbusres.2020.08.051
• Liu, Q., Xu, K., Wang, X., & Wang, W. (2020). From SARS to COVID-19: What lessons have we learned? Journal of Infection and Public Health. 13, 1611-1618. https://doi.org/10.1016/j.jiph.2020.08.001
• Liu, Q., Browne, A.L., & Iossifova, D. (2022). A socio-material approach to resource consumption and environmental sustainability of tourist accommodations in a Chinese hot spring town. Sustainable Production and Consumption, 30, 424-437. https://doi.org/10.1016/j.spc.2021.12.021
• Luong, T.B. & Nguyen, D.T.A. (2024). Examining social media influence's role in the TPB model for young Vietnamese visiting green hotels. Journal of Ecotourism, 24(1), 20-42. https://doi.org/10.1080/14724049.2024.2332272
• Minh, T.C. & Quynh, N.N.T. (2024). Factors affecting sustainable consumption behavior: Roles of pandemics and perceived consumer effectiveness. Cleaner and Responsible Consumption. 12, 100158. https://doi.org/10.1016/j.clrc.2023.100158
• Mohammed, M., Zhou, S., Hael, M.A., Abdulwase R. & Almuwaffaq F. (2024). The impact of green service quality on consumers’ intentions to revisit green hotels based on theory of planned behavior, Journal of Quality Assurance in Hospitality & Tourism, Printed online, https://doi.org/10.1080/1528008X.2024.2343716
• Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G., & PRISMA Group (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. PLoS Medicine, 6(7), e1000097. https://doi.org/10.1371/journal.pmed.1000097
• Moreno Brito, Y.L., Ban, H.-J. & Kim, H.-S. (2024). Ecological hotels' customer satisfaction through text mining of online reviews: A case of Ecuador hotels. Journal of Hospitality and Tourism Insights, 7(3), 1532-1552. https://doi.org/10.1108/JHTI-09-2022-0467
• Mugiarti, M., Adawiyah, W.R., & Rahab, R. (2022). Green hotel visit intention and the role of ecological concern among young tourists in Indonesia: A planned behavior paradigm. Tourism: An International Interdisciplinary Journal, 70(2), 243 – 257. https://doi.org/10.37741/t.70.2.6
• Myung, E., McClaren, A., & Li, L. (2012). Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), 1264–1275. https://doi.org/10.1016/j.ijhm.2012.03.006
• Nimri, R., Patiar, A., Kensbock, S. & Jin, X. (2020a). Consumers’ intention to stay in green hotels in Australia: Theorization and implications. Journal of Hospitality & Tourism Research, 44(1), 149–168. https://doi.org/10.1177/1096348019862602
• Nimri, R., Patiar, A. & Jin, X. (2020b). The determinants of consumers’ intention of purchasing green hotel accommodation: Extending the theory of planned behaviour, Journal of Hospitality and Tourism Management, 45, 535-543. https://doi.org/10.1016/j.jhtm.2020.10.013
• Nimri, R., Patiar, A. & Jin, X. (2022). The impact of message framing on travellers’ behavioural intentions towards green hotels. Consumer Behavior in Tourism and Hospitality, 17(3), 249-263. https://doi.org/10.1108/CBTH-12-2021-0280
• Nisar, Q.A., Haider, S., Ali, F., Jamshed, S., Ryu, K., & Gill, S.S. (2021). Green human resource management practices and environmental performance in Malaysian green hotels: The role of green intellectual capital and pro-environmental behavior. Journal of Cleaner Production, 311, 127504. https://doi.org/10.1016/j.jclepro.2021.127504
• Oskam, J. & Davis, T. (2023). The Covid-pandemic has ended. Again. Journal of Tourism Futures, 9(1), 4-20. https://doi.org/10.1108/JTF-03-2022-0091
• Özkan, N., Sarıışık, M. & Ulema, Ş. (2024). Can eco-friendly hotels affect customer willingness to pay more? Anatolia, 35(3), 594-606. https://doi.org/10.1080/13032917.2023.2289039
• Page, M.J., McKenzie, J.E., Bossuyt, P.M., Boutron, I., Hoffmann, T.C., Mulrow, C.D., … Moher, D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ, 372. https://doi.org/10.1136/bmj.n71
• Pai, C., Shang, Y., Wang, L., & Zhang, Y. (2023). A Study on the influence of technology products introduced into green hotels. Journal of Organizational and End User Computing (JOEUC), 35(1), 1-20. https://doi.org/10.4018/JOEUC.325649
• Patwary, A.K., Aziz, R.C. & Hashim, N.A.A.N. (2023). Investigating tourists’ intention toward green hotels in Malaysia: A direction on tourist sustainable consumption. Environmental Science and Pollution Research, 30, 38500–38511. https://doi.org/10.1007/s11356-022-24946-x
• Patwary, A.K., Omar, H., & Tahir, S. (2021). The impact of perceived environmental responsibility on tourists’ intention to visit green hotel: The mediating role of attitude. GeoJournal of Tourism and Geosites, 34(1), 9–13. https://doi.org/10.30892/gtg.34101-612
• Patwary, A.K., Rasoolimanesh, S.M., Rabiul, M.K., Aziz, R.C. & Hanafiah, M.H. (2022). Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudes. International Journal of Contemporary Hospitality Management, 34(12), 4653-4673. https://doi.org/10.1108/IJCHM-01-2022-0039
• Paul, J., Parthasarathy, S., & Gupta, P. (2017). Exporting challenges of SMEs: A review and future research agenda. Journal of World Business, 52(3), 327–342. https://doi.org/10.1016/j.jwb.2017.01.003
• Preziosi, M., Acampora, A., Lucchetti, M.C., & Merli, R. (2022). Delighting hotel guests with sustainability: Revamping importance-performance analysis in the light of the three-factor theory of customer satisfaction. Sustainability, 14(6). https://doi.org/10.3390/su14063575
• Quan L., Kim, J.J. & Han, H. (2022). Customer views on comprehensive green hotel selection attributes and analysis of importance-performance, Journal of Travel & Tourism Marketing, 39(6), 535-554. https://doi.org/10.1080/10548408.2022.2162657
• Quan, L., Koo, B., & Han, H. (2023). Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels. Journal of Travel & Tourism Marketing, 40(3), 185-202. https://doi.org/10.1080/10548408.2023.2236649
• Qubbaj, A.I., Peiró-Signes, A., & Najjar, M. (2023). The effect of green certificates on the purchasing decisions of online customers in green hotels: A case study from Saudi Arabia. Sustainability, 15(7). https://doi.org/10.3390/su15075892
• Rahman, I., Chen, H., & Reynolds, D. (2020). Evidence of green signaling in green hotels. International Journal of Hospitality Management, 85, 102444. https://doi.org/10.1016/j.ijhm.2019.102444
• Ray, A., Ray, A., Bala, K.P. & P. Rana, N.(2023). What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study, Journal of Hospitality Marketing & Management, 32(7), 917-946. https://doi.org/10.1080/19368623.2023.2221256
• Ray, A., Sachdeva, I., P. Rana, N., Nunkoo, R. & She, L.(2024). Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach. Journal of Hospitality Marketing & Management, 33(1), 1-32. https://doi.org/10.1080/19368623.2023.2235335
• Raza, A. & Farrukh, M. (2023). Going green: An application of personal value theory to understand consumers visiting intention toward green hotels in Pakistan. International Journal of Contemporary Hospitality Management, 35(9), 3322-3343. https://doi.org/10.1108/IJCHM-05-2022-0602
• Salama, W.M.E. & Mansour, H. (2022). The impact of Covid-19 pandemic on green hotel management. African Journal of Hospitality, Tourism and Leisure, 11(2), 440-456. https://doi.org/10.46222/ajhtl.19770720.235
• Salem, I.E., Elbaz, A.M., Al-Alawi, A., Alkathiri, N.A., & Rashwan, K.A. (2022). Investigating the role of green hotel sustainable strategies to improve customer cognitive and affective image: Evidence from PLS-SEM and fsQCA. Sustainability, 14, 3545. https://doi.org/10.3390/su14063545
• Sangpikul, A. & Thipbharos, P. (2024). Understanding green hotel selection in the real-world situation through a decision-making theory:a case of Thailand. Tourism and Hospitality Management, 30(2), 283-291. https://doi.org/10.20867/thm.30.2.11
• Sharma, T., Chen, J.S., Ramos, W.D. & Sharma, A. (2024). Visitors’ eco-innovation adoption and green consumption behavior: the case of green hotels. International Journal of Contemporary Hospitality Management, 36(4), 1005-1024. https://doi.org/10.1108/IJCHM-04-2022-0480
• Shehawy, Y.M., Agag, G., Alamoudi, H.O., Alharthi, M.D., Brown, A., Labben, T.G., & Abdelmoety, Z.H. (2024). Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels. Journal of Retailing and Consumer Services, 77,103665. https://doi.org/10.1016/j.jretconser.2023.103665
• Sreen, N., Mukherjee, S., Jebarajakirthy, C., Kumar S., & Sharma, H. (2024). Role of personal values on revisiting green hotels: a hierarchical value map approach, Tourism Recreation Research, 49(4), 854-874. https://doi.org/10.1080/02508281.2022.2076190
• Stern, P.C., Dietz, T., & Kalof, L. (1999). Value orientations, gender, and environmental concern. Environment and Behavior, 31(5), 450-471. https://doi.org/10.1177/0013916593255002
• Sultana, N., Amin, S. & Islam, A. (2022). Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: Mediating role of green trust. Asia-Pacific Journal of Business Administration, 14(2), 223-243. https://doi.org/10.1108/APJBA-08-2021-0421
• Sun, B. L., & Kim, W. G. (2024). Exploring the influence of cultural values on green purchasing and its consequence. Journal of Vacation Marketing, 0(0). 1-18 https://doi.org/10.1177/13567667241270790
• Tan, L.L. (2023). Understanding consumers’ preferences for green hotels – the roles of perceived green benefits and environmental knowledge. Journal of Hospitality and Tourism Insights, 6(3), 1309-1327. https://doi.org/10.1108/JHTI-01-2022-0038
• T. M. A, Kaur P, Bresciani S, & Dhir A. (2021). What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises. Business Strategy and the Environment. 30, 2637–2655. https://doi.org/10.1002/bse.2768
• Torres-Moraga, E.I., Alonso-Dos-Santos, M., & Carvajal-Trujillo, E. (2021). Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27, 602-612. https://doi.org/10.1016/j.spc.2021.01.028
• Trišić, I., Štetić, S., Privitera, D., Petrović, M.D., Maksin, M., Vujović, S., Jovanović, Z., & Kalinić, M. (2021). Perspectives on sustainable tourism development in the hotel industry —A case study from Southern Europe. Sustainability, 13, 5563. https://doi.org/10.3390/su13105563
• UNWTO (2024). World Tourism Barometer, May 2024. UN Tourism, Madrid, Spain. 22(2).
• Wang, C.N. & Nguyen, H.P. (2022). Evaluating the sustainability of hotels using multi-criteria decision making methods. Proceedings of the Institution of Civil Engineers – Engineering Sustainability, 175(3), 129-140. https://doi.org/10.1680/jensu.21.00084
• Wang, L., Wang, Z.X., Zhang, Q., Jebbouri, A., & Wong, P.P.W. (2022). Consumers’ intention to visit green hotels – a goal-framing theory perspective. Journal of Sustainable Tourism, 30(8), 1837-1857. https://doi.org/10.1080/09669582.2021.1977937
• Wang, L., Zhang, Q., Ding,Y.-Y. & Wong, P.W.W. (2023). The effect of social and personal norm on intention to patronize green hotels: Extension of theory of planned behavior, Journal of China Tourism Research, 19(2), 311-334. https://doi.org/10.1080/19388160.2022.2070567
• Wang, L., Zhang, Q. & Wong, P.W.W. (2024). Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior, Journal of Hospitality Marketing & Management, 33(4), 547-581. https://doi.org/10.1080/19368623.2023.2292639
• Wei, C. (Victor), Lu, L., Chen, H., & Lee, Y. M. (2024). Paying a premium for green-label hotels: The role of the mismatched hotel-OTA involvement. Journal of Hospitality & Tourism Research, 48(4), 595-606. https://doi.org/10.1177/10963480231188736
• Wu, C.-H. (2021). Exploring green hotel competitive strategies by using the hybrid method for complex data analysis. Mathematical Problems in Engineering, 2021, 9982387. https://doi.org/10.1155/2021/9982387
• Yadav, R., Balaji, M.S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? International Journal of Hospitality Management, 77, 385-395. https://doi.org/10.1016/j.ijhm.2018.08.002
• Yadegaridehkordi, E., Nilashi, M., Nizam Bin Md Nasir, M.H., Momtazi, S., Samad, S., Supriyanto, E., & Ghabban, F., (2021). Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques, Technology in Society, 65, 101528. https://doi.org/10.1016/j.techsoc.2021.101528
• Yeh, S.-S., Guan, X., Chiang, T.Y., Ho, J.-L., & Huan, T.-C. (2021). Reinterpreting the theory of planned behavior and its application to green hotel consumption intention, International Journal of Hospitality Management, 94, 102827. https://doi.org/10.1016/j.ijhm.2020.102827
• Yu, J., Baah, N.G., Kim, S.(S)., Moon, H., Chua, B.-L. & Han, H. (2024). Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands. International Journal of Contemporary Hospitality Management, 36(9), 3129-3150. https://doi.org/10.1108/IJCHM-02-2023-0194
• Yun, S. & Kim, T. (2022). Can nature-based solutions (NBSs) for stress recovery in green hotels affect re-patronage intention? Sustainability, 14, 3670. https://doi.org/10.3390/su14063670
• Zeng, X., Kralj, A., Nimri, R., & Li, Y. (2024). Past reflection and future selection: A study of green hotel choices. International Journal of Hospitality Management, 122, 103880. https://doi.org/10.1016/j.ijhm.2024.103880
• Zong, X. & Fukushige, A. (2024). Motivation, opportunity, and ability of Chinese tourists to stay at green hotels in Thailand, Journal of China Tourism Research, 20(2), 241-260. https://doi.org/10.1080/19388160.2023.2190187